The "May Day" holiday is coming! Coinciding with the handover of spring and summer, the "May Day" holiday is a rare good time of the year for travel, and many people have already arranged their holiday itinerary in advance. According to data from a number of online booking platforms, the travel popularity of the "May Day" holiday in 2024 will be higher than that in 2023, and holiday tickets for some popular routes will be sold in seconds as soon as they go on sale. According to the forecast of the National Immigration Administration, during this year's "May Day" period, the average daily number of customs clearances at ports across the country will reach 1.76 million, an increase of 40.5% over the same period last year. A series of "Go to Class" actions such as watching movies, watching performances, and City Walk have also been included in the "May Day" plan for many migrant workers, and 21 Data Journalism Lab has sorted out these popular schedules, come and claim them!
Long-term tours and county-level tours are hot
Pingtan and Yangshuo incarnate the "top stream" of the county
According to data from a number of online booking platforms, the booking popularity of many services in the domestic tourism market during this year's "May Day" holiday continued to rise, significantly exceeding the level of the same period in 2019. Ctrip data shows that unlike short- and medium-distance travel during the Qingming holiday, medium- and long-term travel during the May Day holiday has become the protagonist, with domestic long-distance travel orders accounting for 56%. With the improvement of infrastructure and tourism reception capacity in various places, more and more tourist destinations in lower-tier markets are welcomed. Didi Chuxing data shows that during the May Day period, the demand for ride-hailing in third- to fifth-tier cities has risen most significantly, and is expected to increase by about 50%.
The first road trip of early summer is ready to go!
The demand for car rentals in Urumqi, Sanya and other places has risen
The "May Day" holiday coincides with the turn of spring and summer, and the climate is pleasant in many parts of the country, so in order not to miss the scenery along the way, more and more people have begun to join the ranks of self-driving tours. On the eve of the May Day holiday, car rental bookings are at the peak of the season, and even a car is hard to find in popular areas. Fliggy's data shows that the number of car rental bookings in popular cities in China during the May Day holiday increased by nearly 50% year-on-year. Didi Car Rental predicts that orders in popular cities for holiday car rental have increased by nearly 4 times, and Beijing, Chengdu, Urumqi, Shanghai, Guangzhou and other cities have become popular destinations for car rental bookings during the May Day holiday.
Visa-free countries have become the new favorite of outbound travel
Immersive tourism programs are in full swing
Fliggy's data shows that the number of bookings for related services has increased by nearly 100% on the basis of last year's rapid rebound. The China Tourism Academy predicts that the number of outbound tourists during this year's May Day holiday will reach 130 million. Outbound cruises, renting a car for self-driving, and visiting attractions with local guides, which focus on immersive experiences, continue to be popular. Rental car data show that this year's booking of the "May Day" holiday international self-driving orders have exceeded the same period last year, of which 66.9% of tourists will start their journey in advance from April 26 to 30, and 61% of the travel time is 5 days or more, and the peak of outbound self-driving car pick-up will also be advanced to April 27-28.
These cities are on fire abroad!
It has become a new trend for foreign tourists to travel to China
With the continuous expansion of the scope of visa-free entry and the introduction of various measures to promote the facilitation of foreign tourists, inbound tourism from the mainland has continued to heat up this year. Data shows that in the first quarter of this year, 105,000 South Korean tourists visited Zhangjiajie. In the first quarter, Beijing received 469,000 inbound tourists, especially from Switzerland, Ireland and other countries that implemented the new visa-free policy, which increased nearly fivefold over the same period. According to the statistics of the border inspection department, more than 28,000 people have entered Yunnan since March 1, an increase of 276% year-on-year. For the upcoming May Day holiday, Ctrip data shows that inbound travel bookings increased by 130% year-on-year.
8 movies set for "May Day"
Is the movie itinerary arranged?
In 2024, there are currently 8 films scheduled for the "May Day" file, of which 6 are domestic films and 2 are imported films, with a rich lineup of film types, including action films, comedy films, romance films, animation films, etc. As of 21:00 on April 28, the data of Lighthouse Professional Edition shows that the box office data of new films in the "May Day" file in 2024 will be 140 million (including screenings and pre-sales).
Watch the show City Walk opens the "City Blind Box"
Younger travelers prefer personalized getaways
In addition to traveling together, young people have researched a way to travel that is "more suitable for the physique of Chinese babies": City Walk. This year's "May Day" City Walk treasure routes in various cities have been released, different from the common tourist routes, the City Walk routes can make people enjoy more "casual happiness". In addition, the "May Day" holiday to climb the mountain, go to concerts, music festivals, etc. are also popular among young tourists.
Produced by 21 Data Journalism Lab
Nancai "Internet Celebrity City" Research Group
Copywriting|Zhu Zhikui
Edited by Chen Siying
Design|Liang Duoli
Source: Ctrip, Fliggy, Rent a Car, Didi, Little Pig Homestay, Tongcheng, Damai, CCTV News, Reading Entertainment and public information
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