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The flight steward predicts that during the May Day holiday in 2024, the average daily passenger volume is expected to be about 2.088 million, an increase of about 11% year-on-year and an increase of about 15.6% compared with 2019. However, this year's "May Day" is unusual, and the tourism market is expected to be "hot", but the price of air tickets has unusually "plunged", which has made many netizens who bought air tickets in advance "miserable" and shouted "loss".
According to the data of Feichang Zhun, the total take-off and landing of domestic airports during this year's May Day holiday is expected to be 151612, with an average daily take-off and landing of 30,322 flights, an increase of 8.99% compared with last year's May Day holiday and an increase of 36.2% compared with 2019. This year's May Day holiday will break last year's record and usher in the busiest May Day holiday in history.
At the same time, the average price of domestic economy class air tickets during the May Day holiday in the past 7 days was 852 yuan (excluding tax), down 1.13% year-on-year, and down 22% from the average price in the previous 7 days.
For the "diving" of the ticket price, some netizens said that the ticket they bought for more than 1,000 yuan a week ago is now reduced to 600, and it is cost-effective to deduct the handling fee even if the ticket is refunded and repurchased, and some netizens said that they spent 1500 yuan to book a ticket half a month ago and now it is reduced to 400 yuan, but some netizens said that they just picked up a bargain.
According to the analysis of people in the civil aviation industry, there seems to be a contradiction between "busy" and "price reduction", but there is actually an internal connection. Airlines have added too much capacity, resulting in oversupply, and there are still many seats that have not been sold during the upcoming holidays, so temporary price adjustments and promotions can sell one by one. Some experts said that "picking up leakage tours" may become the mainstream of this year's May Day holiday.
Looking back at the development of the mainland online tourism industry from the "air ticket 'big dive'":
-- Advantages in China's online travel market
In recent years, with the popularization of the Internet and the growing demand of consumers for travel, the scale of China's online travel users has been expanding, and the popularity of China's online travel market has gradually increased. With the empowerment of technology, online travel companies can use advanced technology to improve user experience and service quality. For example, through big data analysis, artificial intelligence and other technical means, online travel companies can better understand user needs and provide personalized products and services. In addition, the support of policies and China's abundant natural and cultural landscape resources are the main aspects that contribute to the popularity of the online travel market.
-- The scale of online travel users in China
With the vigorous development of tourism in mainland China, coupled with the steady increase in Internet penetration, the online travel industry in mainland China continues to develop. Online tourism companies actively cooperate with the supply side of tourism resources, and the degree of integration between the two sides has been continuously improved, and they have successively launched tourism products that are far more cost-effective than the traditional tourism industry, and consumers' recognition of online tourism has gradually improved, and the marketing platform has continued to grow and develop. As of June 2023, the number of online travel users (travel bookings) in mainland China has reached 454 million, and the internet penetration rate has reached 76.4%.
- The size of China's online travel market
According to the market size of the online travel industry announced by the Internet Economic Agency, the scale of the online travel market declined rapidly in 2020 due to the epidemic, and with the optimization and implementation of prevention and control measures, the scale of the mainland online travel market will reach 746 billion yuan in 2022. Combined with the market growth rate and the development prospects of online tourism, it is preliminarily estimated that the transaction scale of the online travel industry in mainland China may reach more than 826.6 billion yuan in 2023.
According to the analysis of the Prospective Industry Research Institute, with the diversification of consumer demand, personalized tourism services will gradually become the mainstream. With the help of artificial intelligence and big data technology, the online travel platform will customize travel routes, hotels, air tickets, etc. according to the interests and needs of consumers, providing more intimate and convenient services. In addition, in the future, online travel platforms will be integrated with finance, education, medical and other fields to expand business scope and service areas. For example, online travel platforms can work with financial institutions to launch travel loans, insurance and other products to provide tourists with more comprehensive financial services. It is possible to cooperate with educational institutions to launch research travel products to provide tourists with a richer educational experience. At the same time, online tourism will develop in the direction of smart tourism, social tourism and green tourism.
At the same time, the Prospective Industry Research Institute believes that with the development of tourism, the transformation of consumer demand and the continuous update of information technology, there will be more emerging online travel service business models in the future market competition. Secondly, with the continuous development of the market and the change of consumption concepts, the travel needs of customers are becoming more and more diversified, personalized and differentiated, and there are higher and higher requirements for the richness and differentiation of products. The one-stop service of "information + communication + booking" is an inevitable trend in the development of online travel service manufacturers, and with the gradual maturity of all aspects of China's e-commerce, the number of users who choose the one-stop service of the Internet will increase. Thirdly, as consumers have higher and higher requirements for personalization and experience, online travel service companies pay more attention to personalized and selectable consumer experience, and travel planning websites will become hot spots. Finally, "cloud tourism" will gradually emerge to complete the "tour" process online through AR, VR, live broadcast, etc.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect Forecast and Investment Analysis Report of China's Online Travel Industry" by Qianzhan Industry Research Institute
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