Ever since Huawei faced international sanctions, there have been many gaps in the market, and Apple has shrewdly seized this opportunity and its market share has risen rapidly. However, some of their practices have also caused a lot of controversy. For example, if you don't have a charger in your new phone, you'll have to spend extra money on it. Apple says it's for environmental protection and reducing e-waste, but many people think it's actually squeezing consumers' wallets.
Also, despite the fact that the USB-C port is now standard on most devices, Apple still insists on using its own Lightning connector. This interface is only used on Apple devices, which means that users have to buy special accessories, which undoubtedly increases the cost of users. Although these strategies have helped Apple improve profits in the short term, they have also made many consumers feel that Apple is using its market position to pursue profits excessively.
As Apple's share of the market grew, their attitude began to feel a little arrogant. Looking at the last few generations of iPhones, not much has changed, basically small upgrades, such as the camera is a little more powerful, the processor is a little faster, but there are very few innovations that really make people shine. Even so, the price of the new phone has been soaring, leaving many loyal fans staggered.
In this case, although Apple's mobile phones are still leading in sales, many users have begun to look back at other brands of mobile phones, such as Samsung, Google and even some emerging brands, because people are starting to feel that they are more cost-effective. After all, for the same amount of money, who wouldn't want to buy a product with stronger performance and more innovation?
Some of Apple's tactics are starting to provoke reactions from many parts of the world, especially on the side of the European Union. The European Union has made it clear that all devices must use the USB-C port uniformly, which is to reduce e-waste and make it easier for consumers to use. This policy directly challenged Apple's Lightning connector, meaning that Apple would have to change their design in the European market.
In South America, Brazil is also not very happy with Apple's approach, especially their decision to cancel the charger giveaway, arguing that it violates consumer rights. The Netherlands is the same, and they have fined Apple several times for some of Apple's policy issues in the app market.
Under various pressures from the global market, Apple has finally begun to make some strategic adjustments. For example, they decided to change the charging interface, in response to EU regulations and to better adapt to the needs of the market. This is a big step for Apple, which has been sticking with its own Lightning connector.
At the same time, Huawei is gradually overcoming past challenges and preparing to return to the market. This is undoubtedly a new competitive challenge for Apple. Huawei has been very competitive in technological innovation and product cost performance, and if they can return to their previous market position, it will definitely have a certain impact on Apple's market share.
Apple's lessons have taught us that Apple has shrewdly seized the opportunity to quickly rise in market share if it is only pursuing profits and ignoring market needs and consumers since Huawei faced international sanctions. However, some of their practices have also caused a lot of controversy. For example, if you don't have a charger in your new phone, you'll have to spend extra money on it. Apple says it's for environmental protection and reducing e-waste, but many people think it's actually squeezing consumers' wallets
These practices have undoubtedly weakened the affinity of the Apple brand to a certain extent. While Apple's products are still popular, this controversial strategy could affect their long-term image and consumer loyalty.