May Day is coming soon, as an important holiday, whether Moutai can usher in a small climax during the May Day holiday has also become the focus of attention of industry insiders.
1. The price is stable and rising
Although the price fluctuated, it also stabilized quickly. In Beijing, Chengdu and other places, the terminal retail price of many offline cigarette hotels is almost more than 2,700 yuan, and the price of some stores in some areas is even as high as 3,000 yuan per bottle.
2. Travel moments for domestic and foreign tourists
In recent years, Moutai has not only been widely recognized in the domestic market, but has also achieved great success in overseas markets. In the past year, Moutai's annual product exports reached 2132.71 tons, with a revenue of 4.065 billion yuan. The scarcity attribute of Moutai in gifts and business has not changed. At this moment when domestic and foreign tourists gather, many consumers take Moutai as a special souvenir or a good choice for gifts.
3. Oral monument status
Feitian Moutai integrates multiple attributes such as social, business, gifts, and finance, and only on 500 ml of 53 degrees Kweichow Moutai has these attribute functions. Whether it is the various new products launched by Moutai in recent years, or other brands in the liquor industry, it is difficult to appear Feitian Moutai's "flat substitute".
On the occasion of the May Day holiday, can Moutai take advantage of this opportunity to achieve a small upsurge in sales. We'll see!