01
There is a sociological term, nipple music.
Baidu Encyclopedia's explanation: In order to comfort the "abandoned" in society and avoid class conflict, one of the ways is to have companies mass-produce "nipples" - addictive pastimes and sensory stimulation products.
Just like a baby, he always likes to cry, and adults will give the baby a candy or a nipple in order to calm him down and stop crying. When the baby tastes the sweetness, he will not cry.
What is the essence of nipple play? It is what psychology talks about distraction. Once attention is diverted, the contradiction will also be diverted.
Here's an example. You've been working all day, and you're already very impatient, and you're in a state of "scolding whoever you see". When you take the subway, you turn on your mobile phone and watch short videos for your pastime.
The short video above is not only funny, but also has all kinds of dazzling information. The more you watch short videos, the more your temper slows down. Slowly, you will spend most of your time watching short videos to numb yourself.
02
Human society, why does it need a lot of nipple music?
Baidu Encyclopedia has a saying. Influenced by the "rule of 28", 20% of the elite own 80% of the wealth, while 80% of the average person is still poor. At this time, there will be a sharp contradiction between the latter and the former.
In order to alleviate this contradiction, it is necessary to create all kinds of nipple music for 80% of ordinary people, some to kill time, some to heal the soul, some to be funny and interesting, and some to divert contradictions.
Why do frustrated young people like to play games? Because the act of playing games makes their brains happy, and the negative emotions about frustration will disappear with the process of playing games.
Why do a large number of middle-aged and elderly people like to watch short videos and live broadcasts? Because watching short videos and watching live broadcasts can satisfy their empty and irritable hearts a little, so that they will not think crankily all day long.
If you think about it, young people are no longer passive, middle-aged and old people are no longer irritable, and then the overall human environment will not be stabilized? This is the purpose of the elite class to produce nipple music in large quantities.
For ordinary people, it is a good thing to enjoy nipple pleasure in moderation. And enjoying a lot of nipple fun will affect your life.
03
Take "short videos" as an example.
When you watch a short video, you might as well take a look at the page, which has three key points. First of all, the likes and favorite buttons are in the lower right corner, which is just in line with most people's habit of "holding the phone in the right hand".
Secondly, the duration of most short videos is in the range of 15 seconds to 1 minute. Because modern people's patience is limited, they need to limit the time to meet the psychological needs of modern people.
Third, the content of short videos will be classified and overlapped through the algorithm of background big data. So much so that after you watch a certain short video, the next short video is the same content.
After watching this short video, you will swipe down to watch the next short video. Even if you hint to yourself that you will go to sleep after watching two more short videos, you still can't stop in the end.
The reason why it can't be stopped is because short videos capture people's mentality of "watch it for a while".
It's the same as eating a snack, you eat a meal, a bowl of rice goes down, and you get full quickly. But when you eat snacks, they taste good because you eat them little by little, even if you eat several bags of snacks, you still want to eat them.
04
There is a question that is worth thinking about, why do modern people not have the habit of reading?
To be sure, more than 80% of people haven't read a book in a year. And these 80% of people are the "eight" of the "rule of twenty-eight" mentioned above.
The reason for this is that reading takes a lot of energy, brainpower, and time. The fragmented reading of the Internet only needs to swipe the mobile phone for a while, and there is no need to waste any energy, brainpower and time.
This has led to a phenomenon in which there are more and more people who lack assertiveness and thinking. In this way, the "herd effect" becomes more and more serious.
In the scientific community, there is a theory, the law of entropy increase. It means that in an isolated system, if there is no external force to do the work, the total chaos (i.e., entropy) of the system will continue to increase.
To put it bluntly, if a person is not self-disciplined and always indulges in certain sensory stimulation, he will waste the youth and time of his life, and make his life worse and worse. This is the negative effect of "entropy increase".
After all, people need to be "born with negative entropy", that is, to become self-disciplined.
05
Life advice: True sobriety and self-discipline is to stay away from cheap nipple pleasures.
If you look at those high-ranking officials, executives, and elites, who are they watching short videos every day, or watching fragmentary Internet information? The people who watch these contents are the 80% of ordinary people at the bottom.
If you indulge in nipple pleasure, you are doomed to become poor. If you think about it, people's hearts are smoothed day by day, and people's pursuits disappear day by day, so won't life become a pool of stagnant water?
Here's an example. An assembly line worker, tired and tired all day, returned to the dormitory to swipe his mobile phone, and saw an online article "Be grateful for your current suffering". The more you look at it, the more you agree, and the more you identify with it, the more you suffer.
Suffering is always reserved for the poor who are in tragedy. And money always flows to the rich who are not short of money. And the tragedy of the poor is that they are controlled by nipple music, and they are confused all their lives and can't get out.