"In this era of looking at faces, what we need more is to see our hearts clearly." - Internet LSP
In this era of rapid digital development, the live broadcast industry is growing like weeds, and various phenomena are emerging one after another. However, when some live content begins to test the boundaries of morality and touch the sensitive nerves of society, we must stop and think deeply.
Recently, a live broadcast about car sales caused heated discussions on the Internet, and the protagonist of the incident was a female anchor named Bingbing, whose behavior in the live broadcast attracted attention, not only because of her appearance, but also because her behavior crossed the public's moral bottom line.
It all happened on an ordinary Thursday, Bingbing was wearing a tight-fitting miniskirt and standing in front of a "Voyager" model of the Jietu brand to make a sales pitch.
In the video, she bends down to show the car from time to time, and whenever this happens, the camera inadvertently catches the bottom of her skirt, and her words are full of unspeakable puns.
She even called the armrests in the car "screaming armrests", claiming that their function was to "give the girls in the second row a workout".
This kind of behavior and remarks with obvious sexual innuendo can't help but make viewers question the nature of this live broadcast.
The influence of the live broadcast is huge, and Bingbing's live broadcast quickly spread on the Internet. Originally, it was only spread in a few small WeChat groups, but as the number of viewers increased, the video was quickly uploaded to major social media platforms, causing widespread attention and heated discussions.
People expressed different opinions about Bingbing's behavior, with some believing it to be just part of a marketing strategy, while others expressed anger and frustration at this blatant challenge to moral boundaries.
While the video was circulating, Bingbing's Douyin account "Jietu Auto - Ningxia Store" was still updating normally, and the number of followers of the account exceeded 100,000 after this incident.
Although the live broadcast won her a lot of attention, it also caused a lot of controversy.
The comment area of her live broadcast room has become a battlefield, with the opinions of the pros and cons colliding fiercely, and the operator of the account does not seem to shy away from such controversies, and even takes the initiative to reply in the comment area and interact with netizens.
The official response to this incident was also made. Jietu Automobile is a model of Chery Holding Group, which has always been loved by consumers for its high cost performance. After the incident, the official website of Jietu Auto issued a statement confirming that the store involved was its authorized dealer, and at the same time said that it would investigate the incident and take corresponding measures to prevent similar incidents from happening again. This statement, while somewhat belated, at least shows the importance that the brand takes on the matter.
The Douyin platform also responded to the incident. As a leading short video and live streaming platform in China, Douyin has always been very strict in regulating content.
In response to Bingbing's behavior, the Douyin platform issued an announcement, emphasizing that it will strengthen the review of live broadcast content, severely crack down on behaviors that violate community norms, and ensure the healthy development of platform content. For Bingbing's account, the platform has temporarily frozen its live broadcast function, and will make a decision after further investigation.
This incident has not only sparked a discussion on the behavior of individual anchors, but also triggered a reflection on the ethical standards of the entire live broadcast industry. As an emerging form of media, live streaming does bring a lot of convenience and fun to the public, but at the same time, there should be a clear moral boundary.
While pursuing the audience's eyeballs and traffic, both the producer and the platform of the live broadcast content should assume the corresponding social responsibility, and the vulgar and illegal content should not be allowed to erode the healthy development of the live broadcast ecology.
On this high-profile stage, every live broadcaster should be a disseminator of culture, not a trampler of morality. Social progress requires positive guidance from the media and public supervision.
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We look forward to seeing more of the light in people's hearts in this era of looking at faces. I hope that the audience can share their views in the comment section and discuss how we should build a healthier and more ethical live broadcast environment.
Work hard to move bricks, and change the screaming handrails in the future!