Online live broadcast is an emerging highly interactive video entertainment method, more and more people are willing to participate in it, live broadcast and share their lives, and live broadcast for all people has gradually become a trend, including Qin Yan actors. Some people think that it is more young viewers who interact with the anchor in the live broadcast room, and Qin Yan's audience is generally older. However, after the interview, the reporter found that a good art form will never lack an audience, and the live broadcast is a new platform and new space for online interpersonal communication, and with the help of the live broadcast form, the Qin dialect actors and the audience have reached an immersive interaction.
Li Yixin (middle) interacts with fans during the live broadcast
Try live streaming outdoors
Let more people understand Qin Cavity and fall in love with Qin Cavity
Many Qinxiang actors will do live broadcasts, but more often they share their daily lives with familiar fans and friends on the platform, and they will also sing a few paragraphs at the appropriate time, so that the fans on the other side of the network can enjoy the drama, but there are not many who really become "Internet celebrities", until Li Yixin and her "Li Yixin Opera Stage" appeared, which made many Qinxiang fans sigh, "This little girl has made things happen!"
Li Yixin, born in 1995, a young Qin actor of Xi'an Sanyi Society, the main worker Xiaodan, although she is not very old, she has more than 20 years of artistic experience, she starred in "Hitting the Golden Branch", "Butcher Champion", "Dragon and Phoenix Chengxiang", "Tianhe Pei", "Tao Li Mei" and other Qin repertoire and representative works "Northwest Ballad", "Beauty Returns", "Yilan", etc., so that she has gained a large number of fans. Like other young actors who do live broadcasts, she also conducted private live broadcasts on the platform before, chatting with fans and friends, sharing daily life, occasionally singing two paragraphs, and accumulating 30,000 or 40,000 fans. By chance, when she was chatting with friends and family, she suddenly had an idea, can she do an outdoor live broadcast of Qinxiang? Li Yixin told reporters: "It is easy to broadcast live individually in the room, but there is no team-type outdoor live broadcast in the Qinxiang world, and I am trying to be the first person." ”
On July 15, 2023, Li Yixin started her first outdoor group live broadcast, she said that there were only 4 people in the team at that time, she and a partner, another person was responsible for playing music, and one person was responsible for photography, so she started her group broadcast road. She herself didn't expect that this form of outdoor live broadcast would quickly be recognized and sought after by fans and friends. There are old drama fans who come to the scene every day to support her, and the platform has quickly accumulated a large number of fans, as of press time, the number of her fans on a live broadcast platform has reached 489,000. Li Yixin said: "Indoor live broadcast does not have high requirements for sound, but outdoor is different, and there are higher requirements for audio, stage, large screen, etc., and the key problem is to interact with the audience. The live broadcast room must retain the audience, have its own set of rules, have interaction, and have truly attractive content. When I first started broadcasting, I was worried almost every day, what will I broadcast tomorrow?"
In the process of exploring, Li Yixin found the mode of interaction between herself and her fans, and a large number of fans poured into her live broadcast room, or fans who became fans of Qinxiang opera through her. Li Yixin said: "I can persist because I want more people to know that the Qin dialect is not only sung by old men and old ladies, but also by many young people." I want to make people who love Qin Dialect continue to love it, and let people who don't know about Qin Dialect understand Qin Dialect through my own efforts. ”
Spread the Qin culture
Build a "big stage for opera"
From the start of the live broadcast on July 15, 2023 to April this year, in fact, it has only been more than half a year, and Li Yixin's live broadcast team has grown from the initial 4 people to more than 20 people, with audio, director, 4 cameras, and logistics staff. Li Yixin said frankly that it was actually quite difficult, building a stage, feeding the team staff, as well as hard expenses such as audio and large screens, in fact, at the beginning, they were losing money every month: "We know that the audience of Qin's live broadcast is still limited, and relying solely on fans to reward cannot maintain the expenses of the entire team." I doubted I could do it anymore. On the eve of the Spring Festival, fans and friends who always came to watch my live broadcast gave me an idea, suggesting that I could bring goods live broadcast. Fans affectionately call Li Yixin "Xin Wazi", they said: "Xin Wazi, it's about to be the New Year, anyway, we have to buy New Year's goods, buy them wherever you buy, you just bring the goods, we will buy them from you!" After starting to bring goods, plus a loan, Li Yixin turned around and finally insisted on her live broadcast.
In order to better spread the Qin dialect and interact with the fans, Li Yixin set up her live broadcast room as the "Li Yixin Opera Stage", in addition to inviting Qin dialect masters to perform live and interact with fans and friends, but also invited fans to perform on stage and even compete, among them, the weekly champion and the monthly champion also have rewards of hundreds to thousands of yuan or even tens of thousands of yuan, which has formed a virtuous circle, more and more fans pay attention to Li Yixin, and more and more fans have boarded the "Li Yixin Opera Stage". Li Yixin said with emotion: "Later, I found out that the master was in the folk, and so many fans and friends sang so well. Many of them love Qin Dialect so much, but they didn't have the opportunity to appear on the Qin Dialect stage, on my stage, they fulfilled their dreams, and also made the 'Li Yixin Opera Stage' more people pay attention to. And she will also recommend the best of them to participate in some performances to give them a broader stage.
Since Li Yixin herself is also an actor of the Sanyi Society, in addition to following the troupe to the countryside to perform, she conducts live broadcasts almost every day, and the Sanyi Society is also very supportive of her live broadcast to promote the art of Qin dialect. If she really can't leave, let the second master carry the flag to host the live broadcast, no matter the wind or rain, there is almost no delay, and even fans drive hundreds of kilometers to the scene to support her, which also makes her very moved. Li Yixin said: "The 'axis' of Shaanxi female doll is particularly obvious in me, since I have done this, I will do this thing well, I want to be the propaganda ambassador of Qin Dialect, let the world know Qin Dialect." ”
Continue the dream of Qinxiang
Live streaming is integrated into happy family life
If Li Yixin has made the live broadcast a team career, then Li Haichao has made the live broadcast a happy life for the family. Li Haichao studied drama as a teenager and studied under Wang Shengtang, a famous harlequin performance artist and national first-class actor, and Zhang Wuhong, a national first-class actor and a famous clown in the northwest. Mei Lanfang once wrote in "Forty Years of Stage Life": "The period when an actor loses his position and changes his voice is a pass, but he can't do it, and he often collapses. Unfortunately, Li Haichao didn't turn upside down, and his master Wang Shengtang originally prepared to give Li Haichao his representative work "Roll Sweep Tube", but he had to run aground because he didn't turn his throat upside down. Fortunately, Tong Zigong was in his body, and after he couldn't sing, he acted in martial arts scenes in the repertoire. Later, in order to make a living, he changed careers to become a singer and host, although there were many performances, he had some regrets.
The image of a harlequin played by Lee Hae-chao
During the epidemic, Li Haichao opened a live broadcast at home, chatted with fans, and tried to sing a few paragraphs, purely to enjoy the drama. Teacher Ma Guiying, a famous Qinhua performance artist, saw his live broadcast and called and said: "Haichao, you can sing it, it's very good." Ma Guiying said that he had a very good voice when he was a child, although he didn't pour it well, but pay attention to the ways and means, and you can try it again, maybe you can practice more and sing more, and your voice will come out again. Under the guidance of Mr. Ma, he began to sing again. However, Li Haichao did not choose to practice alone, he sang in the live broadcast room, and the live broadcast room was his old fans for many years and knew his situation. Although his voice was not ideal at the time, the fans understood him very well, but unexpectedly, the fans did not raise their opinions, but the family said first, the son said, "Dad, you have a bad voice, it is not good", Dong Fei, who is also an opera actor, encouraged him very much, and his master Zhang Wuhong also continued to teach him singing skills, and slowly he found that his voice was much better, and the fans in the live broadcast room also praised him for singing better and better. Seeing that her husband was welcomed, Dong Fei was also very excited to sing a few paragraphs in his live broadcast room, and the number of fans online continued to grow, which made Dong Fei very happy, so he also opened a live broadcast account.
Now Li Haichao and Dong Fei have their own accounts, Li Haichao's main business is still offline performance and hosting business, but in the live broadcast room, he also sings Qin dialect to everyone, and sometimes connects with Dong Fei's account, he jokes that he is not as good as his wife in terms of singing skills, but in terms of humor and funny, his wife is not as good as him. Occasionally, their son will also perform a segment, due to platform restrictions, the son cannot show his face and only make a voice, but he is still warmly welcomed by fans. Li Haichao said: "My main business is offline hosting, singing and Qin dialect performances, Dong Fei is a professional actor in Western performance, and the live broadcast is our sideline, but we will stick to the live broadcast, so that more friends can understand and like Qin dialect through our live broadcast." Of course, there are also many people who come to me through the platform to perform and host, so why not do that? Live streaming is integrated into our family life, and we all enjoy it. ”
Final South Times Review
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What will happen when the ancient art of Qin dialect meets the fashionable online live broadcast? Li Yixin, a young Qin dialect actor of Xi'an Sanyi Society, gave the answer with her own personal experience: This is the "second stage" for more people to get in touch with and like Qin dialect, and it is Qin dialect's breakthrough on the Internet to survive, and its future is limitless.
As a widely spread local opera, Qin dialect has a far-reaching influence in Shaanxi and even the northwest region. However, in the modern society with the explosion of information and the great richness of spiritual and cultural life, it is difficult for the Qin dialect to be the mainstream choice of people's leisure and entertainment. Therefore, Qinhua opera people need to take the initiative to seek effective promotion and dissemination methods that meet the needs of the times. The webcast is a new communication technology with high attention and large traffic on the Internet, and Qin Yan can also find a new living space here. Compared with the traditional theater stage, it can be called the "second stage" compared to the traditional theater stage, but it is different from the general live broadcast anchor's performance talent, and the Qin dialect artist performs the Qin dialect. The huge traffic and communication power of online live broadcast have also made more people see and like Qin Cavity, and with the help of the hot "fan economy" and "traffic economy", Qin Cavity has also opened up new commercialization possibilities. For example, Qin actor Li Yixin set up her live broadcast room as the "Li Yixin Opera Stage", with nearly 500,000 fans on a live broadcast platform alone, making live broadcast a team business, and also achieving better commercial operations through new business methods such as live broadcasting.
It can be said that the webcast not only found an outlet for the temporary difficulties of the Qin people's real life, but also opened up a new entrance for artistic inheritance and performance practice. More Qinhua actors should take the initiative to conform to the communication rules and audience characteristics of new media platforms, adapt to new forms of communication, and spread Qinhua culture and art through the Internet.
The webcast has opened up a new world for the development of Qinxiang, but in order to let more people become "iron fans" of Qinxiang, it ultimately depends on Qinxiang's own artistic charm and the exquisite skills of Qinxiang artists.
Source: Xi'an Daily