AVATR 11 was born with an aura.
This is not only because AVATR stands on the shoulders of the three giants of Changan Automobile, Huawei and Ningde, but also because from the beginning of its listing, he has set off a "high-end electric lifestyle revolution" of China's intelligent new luxury with a "revolutionary" attitude.
AVATR 11 is not only a car, but also a life, a sharp weapon, but also a self, a scientific and technological innovation product, and an ideal personality carrier. For AVATR users, their "AVATR Life" may be named after these concepts, high-end, elegant, original, and unique...... And that's not limited to that.
At the 2024 Beijing Auto Show, China's auto market is undergoing "ecological changes", new players are bringing new ways of playing, the great changes of smart electronics are rapidly advancing into the mainstream market, and the luxury market is even more war-torn and strife.
At this time, the newly upgraded version of AVATR 11 2024 has opened a new flowing luxury feast with its elegant posture. What kind of answer does this "volume king" bring to the fans?
New Luxury: Every detail understands you
As the pioneer of "emotional intelligence" SEV, AVATR is a master of driving details. At this Beijing Auto Show, the newly upgraded AVATR 11 showed several exclusive unique features of the new luxury to achieve a comprehensive upgrade.
First, the whole system is equipped with "double zero-gravity seats" in the front row as standard. Normally, astronauts in space travel in a weightless position in a weightless state with zero pressure angle of the whole body, 120° of torso hips and 120° of knees, as is the case with the new AVATR 11 seat.
With three levels of ventilation, three levels of heating, and massage functions, the seat allows occupants to relax and relieve fatigue anytime and anywhere, whether they are cool in the hot summer or warm in the cold winter, making every trip a luxurious trip. Therefore, the 2024 AVATR 11 can be described as "all seats are first-class".
Second, it is equipped with Meridian's excellent sound system, which is another exclusive luxury experience for the 2024 AVATR 11. Since 1977, as a global leader in luxury audio and the industry leader in high-resolution audio, British Treasure has been reinventing the listening experience with more than 40 years of innovation, constantly revolutionizing audio technology.
The superb cockpit acoustic experience of the AVATR 11 2024 model starts with the 25 speakers it is equipped with, creating a 7.1.4-channel surround immersive sound field, and at the same time, it is equipped with the first PA3 DSP power amplifier platform in China, with a peak power of 2016W. The system uses industry-exclusive audio technology to ensure the best possible sound delivery in any music genre.
Luxury and prestige "go hand in hand", this set of Meridian audio pursues to allow people to immerse themselves in their favorite music and movies no matter where they are, and to fulfill the delicate emotions of AVATR 11 at all times.
Third, the selection of "full-grain semi-aniline leather", the softness and texture greatly exceed the traditional NAPPA leather. The new leather of AVATR 11 2024 is sourced from natural pastures in the river regions of North America, and the natural high-quality bull leather within 24 months of age is selected in pursuit of the highest level of full-grain quality.
This kind of leather embryo is soft and delicate, extremely breathable, after extremely strict leather source selection and unique process condensation, 45 days of construction period, 50 processes, 100% strict appearance inspection, after micron-level finishing treatment, as far as possible to retain the natural texture and air permeability of the leather, to minimize the coating modification.
The AVATR 11 2024 model not only has a comprehensive upgrade of the cockpit, but also brings a "new color number" that pursues a new luxurious texture with the material design of the exterior and interior.
From the poem "The Story of Yueyang Tower", the designer drew visual inspiration with the charm of the east wind, boldly innovated, and mixed several different particles into the caramel color.
The "chameleon effect" pigments used in this Hui Gold car color can be used in different shades of light, day and night, cloudy and sunny days, with different lusters. The production process is also extremely complex: on the surface of the interference-type pearlescent powder particles, a layer of transparent color pigments that can absorb specific wavelengths of light is coated to form a combination pigment, and a highly reflective SiO2 sheet crystal stack is added to wrap the highly reflective metal particles to obtain a pure, shiny color effect and a "color change with the angle" effect.
At the same time, with the twilight purple/smoke white interior, the sky at dusk is the source of inspiration, under the mist and mist of the clouds, the sky presents a clear and deep purple, ethereal and hazy white, the distant mountains are like daisies, and the water is full of smoke, which will unload the exhaustion and create a deep and mysterious artistic conception.
As the "most beautiful pure electric" of the Chinese brand, AVATR 11 2024 has brought the beauty of details to the extreme, and it can be said that every detail "understands you".
New intelligence: "Top Huawei" is further advanced
Luxury cars are at the top of the pyramid of the automobile industry, and they are the most tempting piece of cheese on the cake of the auto market. As the crown jewel of human industrial civilization and the largest personal consumer goods since industrialization, the underlying logic of luxury brands must be empowered by the most advanced automotive technology.
Traditional luxury cars such as BBA have been accumulated for a hundred years, with thick underlying technology and exquisite manufacturing technology, and it is very difficult for Chinese brands to surpass them. The biggest opportunity in the era of intelligent electric vehicles lies in the continuous advancement of intelligent driving, and Chinese car companies are accumulating global advantages in this regard.
In 2024, high-end intelligent driving is approaching the popularization stage, and at this time, the hard power of intelligent R&D that car companies can control and mobilize is the key variable to break through the circle and break through. As a cutting-edge ICT high-tech enterprise in China, Huawei's cooperation with AVATR can be described as "deeply penetrating" by empowering different solutions for car companies with intelligent driving. For a long time, AVATR 11 has been considered to have the highest "content" of the intelligent driving system, and it is the "top Huawei".
At this auto show, the AVATR 11 2024 intelligent driving system was upgraded again, with a comprehensive upgrade of Huawei's high-end intelligent driving system ADS 2.0, plus a high-redundancy all-weather operation of three lidars and 34 intelligent driving sensors as standard in the whole series, leading the new generation of luxury intelligent experience to a new height.
Among them, the omnidirectional collision avoidance system (CAS 2.0) is installed on the vehicle, and it has both forward active safety, lateral active safety and rear-facing active safety functions. The new Lateral Obstacle Collision Avoidance (LOCP) uses the ability to fuse the LiDAR GOD network to upgrade the scene coverage and collision avoidance capabilities of lateral collision avoidance again, ensuring that there are no "dead ends" in full-dimensional omnidirectional active safety scenarios.
The urban NCA/LCC can identify special lanes such as tidal lanes and bus lanes ahead, and the intelligent driving system is no longer "stunned" in the face of special road sections, intelligently judges and flexibly plans the path, and greatly improves the adaptability of NCA/LCC to deal with complex urban road environments.
Intelligent Parking Assist (APA) can support parking in mechanical parking spaces, and in the face of mechanical parking spaces with different shapes, extremely narrow, easy to scratch, and more demanding requirements for parking space passages (such as three-dimensional parking lots), the three-laser forward + lateral ultra-fine fusion perception empowers the APA function, which can exert a powerful parking space recognition accuracy, combined with the flexible path regulation and control of the road calculation while reversing, so that the old drivers are ashamed.
In addition, the most eye-catching intelligent "killer feature" should be the iTrack intelligent torque vectoring system. Huawei's newly-developed iTRACK intelligent closed-loop architecture empowers the powertrain through microsecond-level ultra-fine road condition perception technology and millisecond-level real-time torque adjustment technology, leapfrogging from passive execution to active intelligence, making AVATR 11 have an extraordinary driving experience.
This architecture can achieve 10,000 ultra-fine road condition perception per second and 1,000 real-time torque adjustment per second.
Compared with traditional solutions, the "Intelligent Perception and Listening Technology" improves the accuracy of road condition recognition by 85 times, and the "Intelligent Torque Adjustment Technology" based on adaptive algorithms increases the closed-loop speed of torque adjustment by 100 times. For the most common speed bump scenarios in daily life, the AVATR 11 2024 equipped with Huawei iTRACK can adjust and control the torque in milliseconds, reducing wheel speed fluctuations by 50% and aftershocks by 40%, making most bumpy roads a smooth road.
The comprehensive intelligent upgrade and the blessing of "top Huawei" have fulfilled the original intention and promise of AVATR 11 2024: to make intelligent technology a loyal partner of users!
Water Drop View:
BBA represents the rigor and rationality of the Germans, Lincoln and Cadillac symbolize the fearless spirit of the American pioneers, and Lexus contains the oriental aesthetics of Japanese craftsmen. For Chinese brands, how to make "Chinese-style high-end" and "Chinese-style luxury" is an examination question.
The great changes in intelligent electrification have brought new opportunities, but whether they can overcome the unfavorable factors, answer this question, and get good results in the exam is a topic for all Chinese car companies. At the 2024 Beijing Auto Show, the all-new AVATR 11 gave its own answer, which should be regarded as the full score of the current new luxury "volume king".
In "The Age of Prophecy: Redefining the 9 Laws of Automobiles", Shuidi Auto emphasized that Zhidian's "new car" has never been just a technological revolution. "Chinese-style high-end" and "Chinese-style luxury cars" must be based on Chinese culture as the matrix and support. The word "luxury", in Chinese culture, "Hao" is pride, ambition and ambition, and "Hua" is the abundance, cultivation and accessibility of the heart, which is related to the spiritual world touched by a brand.
AVATR strives to build a high-end SEV brand in China, taking users as the first perspective, using technology to change people's lifestyles, facing the future, pleasing themselves first, they are walking on the road, and are promoting a "new luxury" revolution based on car culture and lifestyle changes.
From the perspective of new luxury, the burden of old-school luxury such as BBA is too heavy, and their stale smell that is difficult to let go of is often the same as chewing wax. Tesla is an old Ford-style standardized pure electric product in its bones, and it can only get cheaper and cheaper in the future. Starting from AVATR 11, with the space atmosphere of "casual luxury", the new generation of luxury design continues to iterate, so that the "emotion of life" blooms, and the sense of futurism, luxury and driving pleasure it creates is the exquisite expression of "Chinese luxury" by Chinese brands.
Through the beauty of details, intelligent remodeling and design revolution, AVATR 11 2024 has a closer spiritual bond with users, and he has upgraded the humanization to emotional, which can be communicated, evolved, and perceived, and establish a spiritual connection with users with emotion, so as to achieve a genuine "new luxury" OTA.
It's certainly a tough road. The new luxury does not take the old road, and the most difficult road is the most beautiful road. (ENDS)