With the launch of the 2024 Shanghai Auto Culture Festival and the staging of the F1 Chinese Grand Prix, Jiading District has once again become the focus of domestic and foreign car enthusiasts. The car culture festival not only brought a visual feast of speed and passion to car fans, but also attracted many foreign friends to watch and play, injecting new vitality into Jiading's consumer market.
Recently, every evening and weekend, the number of foreign friends who come to spend at the cafés, taverns and barbecue restaurants in Xiyun Building has increased significantly. Everyone gathers for beer, singing, and food, and the atmosphere is relaxed and cheerful.
"During the past F1 race, Xiyun Tower attracted a lot of international friends. Friends from all over the world are very fond of Chinese food, and the coffee shops, taverns, barbecue, hot pot, and Sichuan food restaurants in the neighborhood are very popular. According to the relevant person in charge of Shanghai Yiming Real Estate Co., Ltd. (Xiyun Building), the consumption quota of the store from Monday to Thursday has increased greatly recently, "In April, the sales of some restaurants in the block increased by about 25% year-on-year. ”
The Jiading Coffee Culture Festival, which will be launched on April 26, will once again reap a wave of popularity. This year's Jiading Coffee Culture Festival attracted more than 100 merchants to participate, and 20 coffee food trucks will be unveiled, and a variety of interpretation and interactive activities will be launched. "We will attract more foreign friends to visit the mall with high-quality environment, special activities and nighttime social and cultural scenes. The relevant person in charge of Shanghai Yiming Real Estate Co., Ltd. (Xiyun Building) said.
Statistics show that the three-day F1 Chinese Grand Prix attracted more than 200,000 on-site spectators, of which about 10% were from overseas. Xiyun Building, Jiading Baolong Life Plaza, and Qicheng Xintiandi rely on the leisure street consumption scene of "music + beer" to become a good nightlife check-in place for foreign car fans and drivers.
"Lots of activities and good service. Junayed Islam from Bangladesh said, "I like Jiading. ”
Following the Formula 1 Chinese Grand Prix, the FIA Formula E World Championship Shanghai will make its debut at the Shanghai International Circuit on May 25-26. The Shanghai Auto Culture Festival will also continue until the end of May, and more than 20 key activities will continue to be staged in Jiading. Major commercial entities will seize the opportunity of events and cultural festivals to drive consumption, launch relevant theme activities and create special scenes, and further strengthen the "business +" consumption promotion model.
It is foreseeable that Jiading will continue to attract more foreign friends to visit, consume and experience with its unique cultural charm, rich tourism resources and consumption scenes.
Written by: Li Pin
Editor: Shen Yue