The 2024 5th "55 Shopping Festival" in Changning District is about to start! With the theme of "Love Shopping Changning", the shopping festival will hold a number of key activities and N consumption promotion linkage activities from late April to the end of June, so that citizens can enjoy a delicious and fun, easy-to-use and easy-to-buy shopping experience at their doorstep.
In this year's "Five-Year Shopping Festival", Changning will highlight the "three characteristics" of the linkage of business, tourism, culture and sports exhibitions, the improvement of the energy level of the business district and the tapping of the potential of business entities, focusing on the three "connections".
Business, tourism, cultural and sports exhibitions, and green resources are "linked". Changning will integrate resources such as shopping malls, commercial streets, cultural and creative parks, green parks, culture, and sports venues, and release a multi-language, multi-theme, multi-route "Aigou Changning Guide Map". Citizens can pick it up at hotels, shopping malls, shopping streets, banks, tourist centers, Gubei Civic Center and other outlets, and follow the map to play Changning.
High-quality brand discounts are "linked". Changning will establish a "chief liaison officer" and "project executive" system in the business district, and work with commercial carriers, characteristic commercial streets, Changning consumer brands such as Bawang Chaji, Jingdong Electric, and Li Ning, as well as e-commerce platforms such as Ctrip, Pinduoduo, and Staples, to carry out integrated promotional activities, optimize the consumption environment, and provide consumption discounts.
"Connect" online and offline. Changning will link up with nearly 20 brand enterprises to launch 3,000 "Aigou Changning Coupon Gift Package". Before May 31, coupons can be used in more than 1,000 chain outlets and online channels, and the promotion of Huimin will not stop.
The "Aigou Changning Coupon Gift Package" event is jointly sponsored by the District Commission of Commerce and the District Financial Media Center, and will be the first to be launched on April 30, download the official APP of "Shanghai Changning", click on the main interface of the event to receive the gift package, and you can become the first batch of lucky winners.
Participating brand enterprises include JD.com and Suning, which provide benefits on the basis of subsidies for green home appliances, Meichetang and China Aviation Oil, which provide car wash and refueling services, Newland Milk, Aldi Supermarket, and well-known tea brands Bawang Chaji and 7 Fentian. Multi-category exclusive coupons cover food, clothing, housing and transportation, just waiting for you to pick.
Focusing on the first launch economy, brand economy, night economy, live broadcast economy and consumption fields such as new consumption, service consumption, automobile consumption, and green consumption, Changning will set up a "5+N" activity framework during the "55 Shopping Festival".
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Five key projects
On May 8, the launching ceremony of the first "Aigao Shanghai 55@Shanghai" in 2024 will be held in Shanghai Film City, and Changning will become the "starting station" for consumers at home and abroad to shop in Shanghai, attracting and expanding overseas people to spend in Shanghai, creating a friendly consumption environment, and providing exclusive discounts to overseas consumers with "55@Guide Book". Relying on the city-level activities, Changning will launch the fifth "Five-Year Shopping Festival" and launch the "Aigou Changning Guide Map".
From May 24th to 26th, the 2024 global new product launch season - Shanghai Fashion Custom Week will open at Shangjia Center, focusing on key areas such as fashion and beauty, clothing and accessories, watches and jewelry, and citizens can experience a "customized lifestyle". At the same time, the Shanghai Shanghai Fashion Festival will land in the "Tongxinyuan" square in Hongqiao Park, displaying Shanghai's lifestyle and national characteristic products in multiple dimensions.
From June 6th to 10th, the 2024 Made in Shanghai Best Sale will kick off at WYSH Feiyue, which will present the Shanghai brand city boutique "that's Shanghai Department Store 2.0", focusing on the style of emerging and trendy fashion consumer brands. With Feiyueli as the center, it will link the surrounding characteristic parks and characteristic stores along Wuyi Road, Yuyuan Road and Xinhua Road, and connect the fashion consumption sites and carrier landmarks in Changning District through specific check-in and interactive methods, showing the new vitality of urban space given by urban renewal.
From April 30, the 2024 Changning Coffee Culture Festival will kick off, and you can get coffee gift certificates by spending a certain amount of money at Longemont City Life Center, Shangsheng Xinsuo, Bailian Xijiao Shopping Center, Takashimaya Department Store and other shopping malls. The "Yibei Coffee" Charity Market and a series of intangible cultural heritage citizen experience activities will also be launched in Hongqiao Park, Tianshan SOHO Plaza, and Hongqiao Culture and Art Center.
From mid-May, the 2024 Changning District 8th Games will enter the business district series of activities, such as the City Orienteering Competition, the City Rock Climbing League (Changning Station), the King of Glory E-competition and other series of events will be staged one after another, helping to stimulate citizens' enthusiasm for sports, while injecting new momentum and vitality into the regional consumer market, and creating a new consumption model of sports + consumption.
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N consumption promotion linkage activities
The brand launch is scrambling to land. Unilever, ASICS, Valentino, Levi's and other brands, as well as novel experience scenes such as iQIYI VR full-sense theater, will make their debut in Yuyuan Art and Life Block, Wuyi丨MIX 320, Shangsheng Xinsuo, Haisu Cultural Square and other "new landmarks for the launch of new global new products in Shanghai".
The blockbuster first store is coming. The first store of the semi-global concept will be opened on Yuyuan Road, and the first store of Bandai Card Pavilion in China will be located in the City Life Center of Longemont.
Large-scale exhibitions have been held one after another. The Shanghai International Jewelry Exhibition and the 2024 Westward Journey to Shanghai New Energy Automobile Exhibition will be opened in the World Trade Mall.
"Nightlife spots" are booming. "Tianshan Yeah City", "Tianshan Taipei Market", Xianxia Road Food Festival, etc., will also light up Changning's nightlife.
business districts, blocks, green spaces, waterfronts, venues......
During the 5th "55 Shopping Festival".
Changning will open a new round of discounts and shopping activities
Let's meet in the "hot and hot" place in the international boutique city
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The 5th "55 Shopping Festival" in Changning District
A sneak peek at key events
The launching ceremony of "2024 Aigao Shanghai 55@Shanghai".
When: May 8
Venue: Shanghai Film City
Brief description: Focusing on "good to come, good to shop, good to buy", the launching ceremony will launch multiple combination services to help build an international-friendly consumption environment, and will aggregate the characteristic highlights of Shanghai's "business, tourism, culture and sports" to attract domestic and foreign people to come to Shanghai to experience Shanghai's new consumption landmarks, new scenes and new business formats.
Shanghai made in the best products
When: June 6-10
Location: WYSH Philip Lane
Brief description: The event will debut the "black technology" application of biomanufacturing in the fields of future food, cosmetics and smart products, showing diversified offline interactive experiential scenes such as camping, ice and snow, cute pets, etc., and will successively link Shanghai and fashion cities such as London, Milan, Hong Kong, and Paris to carry out simultaneous exhibitions and releases.
2024 Global New Product Launch Season, Fashion Customization Week
When: May 24-26
Location: Shangjia Center
Brief description: The event will carry out new product launches, creative cultural experiences and consumer experiences, and the general public can enhance the consumer experience through customized services, and receive complete services from quality design to follow-up services.
2024 Changning District Coffee Culture Festival
Time: April 30 - June 30
Location: Shangsheng Xinsuo, Longemont City Life Center, Western Suburbs Bailian Shopping Center, Takashimaya Department Store, Paris Spring Tianshan Road Store
Brief description: The event will continue to promote the "phenomenal" consumption hotspot of coffee through various forms such as coffee dramas, coffee markets, and coffee micro-tours.
The 8th Changning District Games and the Glory of Kings Electric Competition
When: May
Location: Bailian Shopping Center in the western suburbs
Brief description: The Honor of Kings e-sports competition is a trendy and popular sport, and this competition will enter the fashion business district, which will enrich the cultural life of the general public and promote the development of regional e-sports.
Hongqiao International Coffee Life Market
When: May 15-19
Venue: Hongqiao Park, Tianshan SOHO Plaza, Hongqiao Art Center
Brief description: The event will promote the Guochao coffee brand based on Yunnan Pu'er, as well as some Latin American specialty coffee products, and will regularly launch a series of intangible cultural heritage citizen experience activities, as well as cultural tourism promotion and publicity, and "Yibei Coffee" public welfare love activities.
The 3rd Shanghai Fashion Festival
When: May 24-26
Location: Hongqiao Park "Concentric Source" Square
Brief description: This event will combine clothing, food, housing and transportation, etc., and create a fashion consumption scene through Shanghai-style fashion aesthetics and theatrical performances, showing "Shanghai-style fashion culture" and "Shanghai-style fashion life".
2024 "Healthy Consumption Festival" series of activities and opening ceremony
When: May 5 to June 30
Location: Shell Square, Zhongshan Park
Brief description: The activity will promote the combination of retail pharmacies and the community, cultivate the concept of healthy life for citizens, organize in-store famous doctors in retail pharmacies, organize free clinics, interpretation of famous prescriptions, and four-season health consultation for citizens, and will unite drug business enterprises and drug manufacturers to jointly bring discounts to the people.
Tianshan yes City Night food presumptuous high!
When: From now on
Location: CREATER MIX
Brief description: After a new round of upgrading, Tianshan yes City debuted at the current Chuangyi MIX, and a number of first and new stores of night food and beverage such as the left courtyard and the right courtyard, Kongsang Evende Shaoxing Wine Field, Chao Congee Mansion, Drunken Flower Room, Long-lost Barbecue Tavern, Liunan Shiwei, Tao Xiaochuan Northeast Barbecue, etc.
The 4th Coffee Theater Festival of Shangsheng Xinsuo
When: April 29 to June 11
Location: Shangsheng Shinsho
Description: The event introduced classic coffee drama to old buildings such as the Navy Club and Sun Ke Villa, as well as the first store of the innovative bicycle brand Permanent 1940 in the country, further narrowing the distance between the drama and the audience.
THE CANNERY 8岁生日周末
When: May 31 to June 2
Location: Lawn, 1107 Yuyuan Road
Description: THE CANNERY is a food lounge that represents the culture of the West Coast of North America, and on the occasion of its eighth anniversary, we invite everyone to celebrate their birthdays and enjoy great food together.
LUCKY APRIL年度礼遇盛典
When: From now until May 5
Location: Shangjia Center
Description: With the theme of "Lucky" and "5", the mall has launched up to 9% full coupons, full gifts, colorful music and membership activities. To cater to consumer expectations, the mall will present a "scratch-off" lucky draw for a limited time, and participants will have the opportunity to win a shopping voucher worth 20,000 yuan.
Reading Day in Sail Book Park
When: From now until April 28
Venue: Fan Deng Bookstore and online event platform
Brief description: During the event, special contents such as open day, good book exchange at Haisu Lawn Bookstore, and community reading month operation will be carried out, relying on the cultural service of Fan Book, participants can experience a small but beautiful composite reading experience online and offline.
"Jiaolong Goes to Sea" Digital Intangible Cultural Heritage Art Exhibition
When: From now until June 23
Location: 4th Floor, South District, Hongqiao Nanfeng City
Brief description: The exhibition sets up five exhibition areas: "Flying Dragon in the Sky", "Wenlong Carving Heart", "Dragon Soaring in the Four Seas", "Descendants of the Dragon" and "Dragons are Spirits", showing the thousand-year-old legend and national style aesthetics of the Dragon and the Maritime Silk Road. Visitors can enjoy intangible cultural heritage works such as ceramics, embroidery, and paper carving lamps presented by digital light and shadow technology innovation on site, and can participate in many colorful activities.
"Capibara Cream Farm" spring national premiere
When: From now until May 20
Location: 1st Floor, Red Atrium, City Life Center, Dragonemont
Description: The exhibition focuses on the energetic vegetables and fruits in spring, and the healing animals, combined with the image of Kapibala as a theme flash mob to create an immersive shopping space.
Broadway rock musicals
When: From May
Location: Raffles City Bell Tower, Changning
Description: This is a new space for diversified urban life integrating humanities, art, drama, performing arts, exhibitions, and social interactions, and Broadway rock musicals integrate art into life, and audiences can experience immersive performances here.
2024 Westward Journey (Shanghai) Summer Car Festival & 8th New Energy Vehicle Exhibition
When: June 8-10
Location: Mart Mall
Brief description: The auto show actively responds to Shanghai's car purchase policy, with the theme of "environmental protection and energy saving", advocates energy conservation and emission reduction, prospers the automobile market, and spreads automobile culture.
"All things are new and trendy" Jingdong Electric Appliances promotion activity
When: From now until June 23
Location: Jingdong Electric City Flagship Store Changning Store
Brief description: In addition to the 10% government subsidy for green smart home appliances, 10% subsidy for trade-in to the highest subsidy in Shanghai and other Shanghai subsidy policies, the store will also add the benefits of JD members, launch a full return of the package, tens of millions of Beijing stickers and other activities, home appliances enjoy "30 days of price protection, 30 days of quality problem refund, 180 days of quality problem replacement".
Part of it is a data map
Written / Photography: Li Songnan
Editor: Bi Yangjing
Editor-in-charge: Yan Wenbin
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