Meet friends with books and bathe in the fragrance of books. In the past two days, the 3rd National Reading Conference with the theme of "Building a Scholarly Society and Sharing Modern Civilization" was held in Haigeng Hall in Yunnan. During this period, a series of thematic forums were held, which attracted much attention.
Guests from all walks of life collided with sparks of wisdom and conducted ideological dialogues under the common topic of reading, fully demonstrating the charm of reading to the public, stimulating enthusiasm for reading, and further cultivating the social trend of loving reading, reading good books, and being good at reading. What wonderful forums were held on the 23rd and 24th?
The main forum of the 3rd National Reading Conference. Photo by Lei Tongsu and Gu Bin
April 23rd
The main forum of the 3rd National Reading Conference
A new chapter of national reading spectrum, the construction of books to build the future
On the morning of April 23, at the main forum of the 3rd National Reading Conference, guests and representatives from the Propaganda Department of the CPC Central Committee, the Ministry of Education, the State Ethnic Affairs Commission, the Ministry of Culture and Tourism, the Central Committee of the Communist Youth League, and the publishing, cultural and business circles focused on the theme of "Building a Scholarly Society and Sharing Modern Civilization", sharing feelings, expressing expectations, discussing paths, and jointly promoting national reading.
The guests at the meeting shared their practices and achievements in promoting reading for all people based on their actual work. Everyone believes that the current layout of the national reading work is strong and effective, the content supply is rich and colorful, the promotion activities are impressive, and the cross-border integration is wonderful, which stimulates the reading enthusiasm of the masses and creates a strong bookish atmosphere. Representatives of Shanghai's publishing circles believe that practice has proved that the vast number of readers have both the enthusiasm for learning and the desire to read excellent traditional culture and academic masterpieces.
The guests at the meeting proposed that we should insist on focusing on people, party members and cadres should take the lead in demonstration, strengthen reading guidance, and promote national reading into rural areas, communities, families, schools, institutions, enterprises, and military camps; Persist in facing the society, influencing and driving people around them and even more people to love reading, so that reading becomes the most beautiful fashion in society, and persist in co-construction and sharing, improve mechanisms, improve standards, and build a pattern, protect the reading rights and interests of the masses, increase the supply of high-quality reading resources, and create more reading brands.
Reading has the deepest power and the most lasting impact. The guests hoped that reading would become the "biggest hobby" for more people: for party members and cadres, guide them to take reading and learning as a kind of life attitude, a kind of work responsibility, and a kind of spiritual pursuit; for primary and secondary school students, uphold the principle of "education begins with reading", so that reading can be combined with social practice, and for young people, use reading to strengthen the shaping of values, and cultivate young people in the new era who have ideals, dare to take responsibility, can endure hardships, and dare to struggle. For the people of all ethnic groups, through reading, we will build a common spiritual home for the Chinese nation.
"The traditional culture of the Chinese nation is preserved in the books that have been washed for thousands of years. "The guests from the cultural circle proposed to let Chinese classics enter thousands of households, so that readers can better understand the mountains and rivers, experience the national conditions, and integrate into the people.
"Reading inspires wisdom, and digital intelligence lights up the future. The guests from the business community said that they will help the development of the reading culture industry with open cooperation, promote the construction of a scholarly society with deep cultivation of scenes, and improve the quality and efficiency of reading for all people with digital intelligence.
The 21st National Reading Survey was released at the forum. Kunming City introduced the construction of "Scholarly Kunming".
Forum on "Reading and National Unity".
Appreciate the beauty of reading and talk about national unity
On the afternoon of April 23, at the forum on "Reading and National Unity", guests from all walks of life conducted in-depth discussions on topics such as reading to build a common spiritual home for the Chinese nation, promote national unity and progress, promote exchanges and integration of various ethnic groups, and understand the characteristics of civilization.
The purpose of the forum is to use reading as a link to fully demonstrate the style of the times when all ethnic groups have exchanges, exchanges and blending, mutual understanding and mutual affection, further promote the construction of a common spiritual home for the Chinese nation, and gather strength for comprehensively promoting the construction of a strong country and the great cause of national rejuvenation with Chinese-style modernization. During the keynote speech stage, nine experts, including Wang Feng from the Chinese Academy of Social Sciences, Weng Hekai from the Central Institute of Socialism, Li Anhui from South-Central University for Nationalities, Qin Juan from the Guangxi Academy of Social Sciences, Zhao Guojun from the Gansu Academy of Social Sciences, Li Jixing from the Yunnan Academy of Social Sciences, Duan Libo from Yunnan University, Gao Peng from Yunnan University for Nationalities, and Li Hongmei from Dehong Normal College, spoke one after another.
"Reading is not only the transmission of knowledge, but also the inheritance of culture, the nourishment of civilization, and the construction of a spiritual home. How to build a common spiritual home for the Chinese nation in the course of cultural inheritance and development and the construction of modern civilization of the Chinese nation in the new era?" Wang Feng made a wonderful speech on "building a common spiritual home for the Chinese nation with colorful language and writing".
With the theme of "Reading Cultural Classics, Feeling the Characteristics of Civilization, and Building a Common Spiritual Home for the Chinese Nation", Weng Hekai expounded on the outstanding continuity, innovation, unity, inclusiveness, and peace of Chinese civilization.
During the discussion, the experts held that the in-depth promotion of reading by the whole people is conducive to guiding the masses of all ethnic groups to firmly establish a correct view of the history of the Chinese nation and to deeply understand the profound connotation of the "four commons"; it is conducive to forming a social atmosphere in which the masses of all ethnic groups live and study together, jointly build and share, and work and enjoy together, and enhance the psychological fit, cultural commonality, and emotional resonance of all ethnic groups; and it is conducive to promoting the people of all ethnic groups to firmly establish the principle of sharing weal and woe, weal and woe, and life and death. The concept of a community with a shared future guides people of all ethnic groups to further strengthen their cultural self-confidence in cultural identity, strengthen their mission in exchanges and integration, and promote the Chinese nation to become a more inclusive and cohesive community with a shared future.
The forum was guided by the Department of Culture and Propaganda of the State Ethnic Affairs Commission, and co-sponsored by the United Front Work Department of the Provincial Party Committee, the Provincial Ethnic and Religious Commission, and the Provincial Academy of Social Sciences.
"Reading for All in Libraries" forum
Enhance public services and lead the taste of reading
On the afternoon of April 23, the "Library Reading for All" forum was held with the theme of "The Mission and Responsibility of Libraries in Reading for All".
In the keynote report and exchange session, Zhou Guoping, researcher of the Institute of Philosophy of the Chinese Academy of Social Sciences, Wenjin reader of the National Library, and director of the Pingshan District Library of Shenzhen, gave a report on the topic of "National Reading and the Mission of Libraries". He said that inheriting civilization is the goal of the library in national reading, and serving the society is the way of working in national reading. In addition to the public service attributes, the library needs to take the initiative to carry out mass reading activities and become an important carrier to lead the reading taste.
Zhang Zhiqing, Executive Deputy Director of the National Library of China and Deputy Director of the National Center for the Protection of Ancient Books, Li Donglai, Director of the Reading Promotion Committee of the Library Association of China, Liu Ting, Director of the Luliang County Library of Qujing City, Yunnan Province, Xu Yang, Head of Shanghai Dayin Book Company, and Wu Jianzhong, Director of the University of Macau Library, successively gave speeches on "The National Reading Mission of the Centennial National Map", "Library Reading Promotion in the Era of Digital Intelligence", "Friends from Far Away, Joyful - Luliang County Library's Characteristic Reading Promotion", "New Public Cultural Space and Reading Promotion" The Significance of Reading for All to Deepening Development from the International Trend".
At the forum, the National Reading Base and Reading Promotion and Exhibition Project of the Library Society of China, and the excellent case of innovative application of smart library of the Ministry of Culture and Tourism were awarded honorary certificates.
During the forum, the exhibition of vivid stories of Yunnan to forge the sense of community of the Chinese nation with precious ancient books was held in the Yunnan Provincial Library, and the exhibits included rare books of past dynasties, local documents, ancient books of ethnic minority languages, manuscripts of famous artists, calligraphy and painting and other precious classics.
The forum was hosted by the National Library of China, the National Library of China, and the Library Association of China, supported by the Public Service Department of the Ministry of Culture and Tourism, the Printing and Distribution Bureau of the Propaganda Department of the CPC Central Committee, and the Yunnan Provincial Department of Culture and Tourism, and organized by the Reading Promotion Committee of the Library Association of China, the Yunnan Provincial Library, and the Kunming Municipal Bureau of Culture and Tourism.
"Protection of Reading Rights and Interests" forum. Photo by Yang Zheng
"Protection of Reading Rights and Interests" forum
Promote unhindered reading and help hear the fragrance of books
On the afternoon of April 23, at the forum on "Protection of Reading Rights and Interests", the relevant persons in charge of the Copyright Society of China, the World Intellectual Property Organization Office in China, the People's Education Publishing House, the China Braille Publishing House, and the Chinese Character Copyright Association jointly called for continuous promotion and coordination of the effective implementation of the Marrakesh Treaty, protecting the cultural rights and interests of persons with print disabilities, and jointly creating a good environment for the whole people to read and benefit persons with print disabilities.
The full name of the Marrakesh Treaty is the Marrakesh Treaty to Facilitate Access to Published Works for Persons Who Are Blind, Visually Impaired or Otherwise Print Disabled. The treaty required the contracting parties to provide for copyright limitations and exceptions to guarantee the equal right of persons with print disabilities to enjoy works and to receive education. Deng Yuhua, Consultant of WIPO Office in China, shared three aspects: Marrakesh Treaty and Accessible Reading, Accessible Reading and the Sustainable Development Goals, and WIPO Cooperation with China.
"Reading is a right of citizens, and citizens have the right to receive culture and education, including the visually impaired. Yan Xiaohong, chairman of the Copyright Society of China, said that under the conditions of new technologies, it is necessary to further promote barrier-free reading.
Zhang Hongbo, executive vice president and director general of the Chinese Character Copyright Association, said that he will actively promote Chinese works to enter the global accessible book service network in accessible reading formats, realize cross-border exchanges, let more overseas people with print disabilities understand China, make it easier for Chinese people with print disabilities to access excellent overseas works, and enhance exchanges and mutual learning between Chinese and foreign civilizations.
"Focusing on the needs of the visually impaired and taking accessible publishing services as the starting point, we will extensively unite social forces to ensure the adequate supply of accessible copyright resources, focus on cultivating new quality productivity, explore new paths for barrier-free publishing in the era of convergent media, and continuously promote the standardization and ...... of accessible format services," said Lai Wei, Secretary of the Party Committee and President of China Braille Publishing House.
Liu Fang, a national moral model and blind writer, shared her experience of barrier-free reading.
At the forum, the Consortium for Accessible Reading Copyright Services for the Visually Impaired was announced, and the "Proposal for Accessible Reading Copyright Services for the Visually Impaired Groups" was released, calling on the whole society to pay attention to the reading needs of the people with print disabilities and take barrier-free reading as an important part of promoting the progress of social civilization. A signing ceremony and a donation event were also held at the scene.
"Reading and the Media" forum
Deepen the reading of the whole people and convey the power of the newspaper industry
On the afternoon of April 23, more than 100 guests, including representatives of newspaper media inside and outside the province, well-known scholars, teachers and students, gathered at the "Reading and Media" forum, focusing on the theme of "Reading Newspapers and Learning, Embracing the Future", and conducting in-depth exchanges on shouldering a new cultural mission and writing a chapter of the newspaper industry of the times.
"It is necessary to give full play to the advantages of the newspaper industry and help the whole people to read deeply and practically. "Use our own advantages to recommend good books for readers, help readers broaden their horizons and increase their knowledge." "Advocate the newspaper industry to strengthen the construction of an all-media communication system and further promote national reading. "The Media Supervision Bureau of the Propaganda Department of the CPC Central Committee, Relevant comrades of the China Newspaper Association and the China Evening News Workers Association said that the newspaper industry, as a recorder of the times and a inheritor of culture, should always be guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, study, publicize and implement Xi Jinping Cultural Thought, fully grasp the great significance of national reading, fully implement the strategic deployment of the 20th National Congress of the Communist Party of China on building a socialist cultural power and the important requirements of deepening national reading, use the power of words to gather the consensus of the people, use the power of reading to light up the wisdom of the people, and contribute to the construction of the modern civilization of the Chinese nation。
At the forum, a series of theme activities for young people to read newspapers and learn were officially launched, jointly advocating that newspaper media thoroughly study, publicize and implement Xi Jinping's cultural thoughts, and provide high-quality products and services for young readers, and advocating that schools, families and society jointly promote students to develop good habits of reading newspapers. Four representatives of the newspaper media shared their practical experience in giving full play to the power of the newspaper media and further promoting national reading. Five elementary school students shared their stories of contributing to the newspaper.
At the scene, the China Newspaper Association released excellent cases of newspaper media helping the whole people to read. "The newspaper media should give full play to the advantages of content and occupy the position of reading and the high ground of thought. "It is necessary to make full use of the dual advantages of traditional media and new media to help the whole people read. "Through the combination of online and offline, readers and citizens can be integrated into reading. The representatives of the selected case units shared their own practical experience on topics such as giving full play to the advantages of high-quality production content in the newspaper industry and better promoting national reading.
"Family Parent-Child Reading" forum. Photo by Hu Yuya
"Family Parent-Child Reading" forum
Talk about the joy of reading and advocate the style of reading
On the afternoon of April 23, at the "Family Parent-Child Reading" forum, the guests shared the joy of parent-child reading, advocated the style of family reading, and gathered the power of cultural self-confidence.
Cao Shujie is a teacher at the Chengjiang Educational Research and Training Center in Yuxi City. At home, she guided her children to complete 500 picture books in kindergarten through parent-child reading. She participated in the family parent-child reading public welfare activity organized by the Women's Federation, launched the "Parents Public Welfare Classroom", set up the "Xiaohe Sharing Meeting", and set up an 18-member children's reading guidance team, which is active in the reading space of schools, communities and villages. She said: "Reading has infiltrated children's hearts and made more families feel the value of parent-child reading. ”
Qi Deli is a researcher in the Geomorphology Laboratory of the Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences. In 2008, with the arrival of their daughter Yaya, the family started reading while walking. For more than 10 years, they have taken their hometown of Suzhou as the starting point, along the Taihu Lake, the Grand Canal, the Yangtze River, the coastline, the Silk Road and Xu Xiake's footprints, walking, reading, and popularizing science. He said: "Let children understand the motherland and sow the seeds of patriotism in the hearts of children." ”
"Parent-child reading is the growth of parents and children. Kang Hui, director of the Broadcasting Department of the News Center of China Central Radio and Television, commented, "If you love to read, reading with your children will make your children realize the value and significance of reading for their own growth." ”
The Women's Federation of Zouping City, Shandong Province and the Women's Federation of Huangpu District, Shanghai shared the project of "Reading with Love" and the project of "10-minute Parent-Child Reading Ecosystem" respectively. In recent years, women's federations at all levels across the country have taken parent-child reading as an important starting point and effective carrier for strengthening the construction of family education and family style and implementing the "Family Happiness and Health Project", and have carried out 1.05 million parent-child reading theme activities since 2016, attracting more than 300 million parents and children to participate. Last year, the All-China Women's Federation and other departments launched a national family parent-child reading action, creating a number of parent-child reading brands such as "Good Books for Children", "Reading + Research" and "Reading Bud Program".
The event also launched the "Send You a Wisp of Books" children's reading care action. Astronaut Zhang Lu sent blessings and expectations to the children: "Reading can take us to the place where our dreams come true. Fall in love with the books written by the sages and sages between the pages, and the books written by the sun, moon and stars in the universe. ”
"Reading and Rural Revitalization" Forum
Promote rural reading and help rural revitalization
On the afternoon of April 23, at the "Reading and Rural Revitalization" forum, the guests discussed the high-quality reading work of rural groups, improving the reading effectiveness of rural population, and helping rural revitalization.
Qiu Huadong, member of the Party Leadership Group, Vice Chairman and Secretary of the Secretariat of the Chinese Writers Association, delivered a keynote speech on the topic of "Building Literary Communication and Helping Rural Revitalization", introducing the "New Era Mountain Township Great Change Creation Plan" and "New Era Literary Climbing Plan" promoted by the China Writers Association, as well as assisting Qingxi Village in Yiyang, Hunan Province to build more than 20 writers' bookstores and promote Qingxi Village to realize "mountain and rural great changes" and other practical experiences.
Ye Xin, former vice chairman of the Chinese Writers Association, honorary president of Ye Xin Haohua Bonus Academy, and famous writer, shared the history of the academy in carrying out a variety of cultural activities, improving the cultural literacy of rural residents, and helping the development of rural cultural industries. Zhou Lihua, the second-level inspector of the Hunan Provincial Department of Agriculture and Rural Affairs, shared the positive results achieved by Hunan in recent years by taking rural reading as an important starting point for continuing the spiritual bloodline, enhancing the internal force of development, and promoting rural revitalization, and guiding farmers to "read more, read well, and read good books" with the theme of "highlighting the 'four focuses' and solidly promoting rural reading, and injecting strong internal force into writing the 'great changes in mountain and townships' in the new era".
Ju Ping, the leader of the host group of the children's channel program department of the Sports Youth Program Center of China Central Radio and Television and the promoter of rural reading, shared the public welfare activities she has participated in in recent years, and explained in detail how to attract children to read by telling good stories. Li Jun, a professor at the College of Economics and Management of China Agricultural University, elaborated on the topic of "Understanding Farming Civilization from Reading".
In the experience exchange session, Guo Jie, member of the Standing Committee of the Leshan Municipal Party Committee and Minister of the Propaganda Department of Leshan City, Sichuan Province, shared his work experience in promoting rural reading in Leshan City. Zhang Guohong, the first secretary of the Propaganda Department of the Hebei Provincial Party Committee in the village, exchanged the process of solving problems and promoting rural reading in the process of staying in the village. Wang Yucheng, Secretary of the Party Branch of Yucun, Tianhuangping Town, Anji County, Huzhou City, Zhejiang Province, introduced the story of Yucun Village to create a "new reading". Lin Yuekeng, the administrator of the farmer's bookstore in Baisha Village, Minhou County, Fuzhou City, Fujian Province, shared the story of a family of three generations relaying to build the farmer's bookstore.
At the forum, the 2024 "Rural Reading Season in the New Era" was launched at the same time, and the list of rural reading promoters of the 3rd National Reading Conference was released.
"Reading for Teens" forum
Start the reading action and polish the background color of youth
On the afternoon of April 23, at the "Youth Reading" forum, educators, writers, reading promoters, and representatives of the publishing industry went to the book appointment with young friends.
"Reading is for the wholeness of life and the soundness of the spirit. Liang Heng, former deputy editor-in-chief of People's Daily and a famous essayist, shared his understanding of reading on the spot, talked about the turning point of his life reading, and hoped that the majority of young people would read and benefit for life. Wang Chaopin, an associate professor at the School of Marxism at Yunnan University, said that every book is a new world, every reading is a spiritual journey, and every book carries a spark of wisdom. "I hope that more people can polish the background color of youth in reading, so that youth has ambition, backbone and confidence. ”
Sun Xiguo, executive vice president of the Institute of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era at Peking University, believes that young people should read books with "roots" and "souls", and should take learning as the primary task. Li Xiaoming, Director of the Children's Library of the National Library of China, discussed the mission and responsibility of the library in the new era of reading with the theme of "Enlightening Children with the Sound of Books, Running Virtue in the Fragrance of Ink", and invited more teenagers to come into the library to learn to read, enjoy reading, and fall in love with reading.
Wang Kai, the founder of "Uncle Kai's Storytelling", interacted enthusiastically with the young people on the scene, interpreted the growth process and spiritual connotation of Sun Wukong in the classic Chinese literary masterpiece "Journey to the West", and deeply discussed the significance of reading classic masterpieces for personal growth. Wen Xu, the author of "Walking Alone in Antarctica", said that reading and practicing have expanded his understanding of scientific exploration, and he hopes that the magnificent natural scenes and exploration pictures described in books on natural exploration can inspire more people's imagination and yearning for the unknown world. Li Xiangyi, winner of the UNESCO Kalinga Science Prize and Honorary Chairman of the China Association of Natural Science Museums, shared his speech on the topic of "High-quality Reading in the Era of Artificial Intelligence", suggesting that artificial intelligence technology should be promoted to empower in-depth reading and provide effective support and practical services for reading.
"Yunnan is a blessed land and treasure land for me to brew 'honey'. Gao Hongbo, former vice chairman of the China Writers Association and a well-known children's writer, took his 10-year military career in Yunnan as an example to encourage young people to take the initiative to start reading. Zhang Shucheng, the "red scarf explainer" of Xiuchuan Primary School, Qilihe District, Lanzhou City, Gansu Province, said that he hoped to go to the sea of books with the children of Chuncheng to start a scholarly youth.
The forum also witnessed the donation of books by China Children's Press and Publication Group, China Education Publishing and Media Group and People's Education Publishing House to primary and secondary schools in Kunming, Zhaotong and Xishuangbanna.
April 24th
Foreign guests participating in the meeting exchanged and discussed. Photo by Hu Yuya and Gao Wushuang
"Reading and Urban Development Forum"
Cities Celebrate Reading Reading changes cities
On the morning of April 24, at the "Reading and Urban Development Forum", representatives of cities at home and abroad discussed typical practices and excellent cases of integrating reading into urban life and promoting urban development from an international perspective, and discussed "Reading makes cities more civilized, and civilizations are colorful because of mutual learning".
In the keynote speech stage, the relevant officials of Kunming, Jinan, Zhengzhou, Chengdu, Suzhou, Luang Prabang in Laos and Da Nang in Vietnam shared their experiences and feelings of building a scholarly city with reading as a companion, continuing the cultural context, creating a high-quality reading space, comprehensively improving reading services, stimulating the reading boom of the whole people, cultivating civilized temperament, and working hard and for a long time to build a scholarly city.
On the top of the West Mountain, on the bank of Dianchi Lake, in the speeding carriage of the China-Laos Railway, and in the cabin of the plane at an altitude of 10,000 meters, high-quality cultural spaces can be seen everywhere, and the practice of "Scholarly Kunming" in the past 12 years has proved that reading makes the city better. Relying on the cultural heritage of the city, "reading for urban development" has become a consensus in Luang Prabang, Laos, where a person, a study room, and a reading club gather to light up the light of civilization in Jinan, the spring city, "reading + cultural relics", "reading + cultural tourism" and "reading + civilization" polish the brand of Zhengzhou city, and the "vegetable market book house" and other characteristic reading spaces throughout Chengdu make fireworks meet the aroma of books, and the comprehensive scientific library, which has been in operation for more than 40 years, has witnessed the moisturizing and silent reading culture of Da Nang, Vietnam, and the "Suzhou model" of the library system Love to read, read well, and be good at reading". The guests presented the reading character of each city, hoping to better shape and cultivate the habit of reading through exchanges and mutual learning, so that the seeds of reading can take root and sprout in the city and grow into a towering tree of civilization.
In the roundtable dialogue stage, the heads of bookstores, publishing houses, schools and reading promoters from Beijing, Yunnan, Zhejiang, Hainan and other places conducted a dialogue on "using reading space, promoting national reading, and improving urban civilization", introducing their attempts and achievements in optimizing urban reading space and providing diversified reading services. Build bridges among readers and jointly promote the development of reading for all.
The forum was guided by the Civilization Creation Bureau of the Propaganda Department of the CPC Central Committee, the Propaganda Department of the Yunnan Provincial Party Committee, the Civilization Office of the Provincial Party Committee, and the Provincial People's Association for Friendship with Foreign Countries. Representatives from 18 domestic cities, delegations from 7 international sister cities from Laos, Vietnam, Nepal and Thailand, and representatives of diplomats from the Consulates General of 6 countries in Kunming attended the forum.
"Reading and Ecological Civilization Forum"
Ecological Scholarly Reading Beautiful China
On the morning of April 24, during the 3rd National Reading Conference, the "Reading and Ecological Civilization Forum" co-sponsored by China Environment Publishing Group, Kunming Municipal Government, Chinese Academy of Environmental Sciences, China Environmental Protection Foundation and Chinese Society of Environmental Sciences was held in Kunming.
In the keynote speech of the forum, Wang Jinnan, academician of the Chinese Academy of Engineering, gave a speech entitled "Comprehensively Improving Ecological Quality and Jointly Building a Beautiful China". He believes that science popularization is the only way to improve the ecological quality of the public, transform reading into knowledge and ideas, and transform the construction of a beautiful China into the conscious action of the whole society.
Fang Jingyun, academician of the Chinese Academy of Sciences and president of Yunnan University, pointed out in his keynote speech entitled "Building a Life Community of 'Mountains, Rivers, Forests, Fields, Lakes, Grass and Sands' and Building a Beautiful Land of Ecological Civilization" that it is necessary to firmly establish the integrity and irreplaceability of "mountains, rivers, forests, fields, lakes, grasses and sands", and scientifically understand, protect and develop natural ecology.
Wu Xuefang, chief scientist of the Chinese Academy of Environmental Sciences, and He Jiazhen, editor-in-chief of China Environment Publishing Group, respectively delivered keynote speeches entitled "Strengthening the Popularization of Science, Widely Disseminating the Concept of Ecological Civilization" and "Doing a Good Job in Boutique Publishing and Deepening National Reading". Both guests said that to comprehensively promote the construction of a beautiful China, it is not only necessary to give full play to the important role of national reading to unite spiritual strength, but also to continuously provide abundant cultural nourishment for national reading.
In the Beautiful China theme sharing session, Ju Ping, host of China Central Radio and Television Station and specially invited observer of ecological environment of the Ministry of Ecology and Environment, Lan Hong, author of "Tearful Island: The Story of Carbon Neutrality" and professor of Chinese People's University, as well as guests from Yunnan Provincial Department of Ecology and Environment, Chongqing Municipal Bureau of Ecology and Environment, China Environmental Protection Foundation, Kunming Institute of Zoology, Chinese Academy of Sciences, and Changshui Experimental Middle School shared their reading and ecological protection experience and results.
The forum released the "Ecological Scholarly Fragrance Qingshan Book Corner" reading promotion plan, aiming to launch the scientific reading promotion activities of ecological civilization for the whole country. The organizers also presented books to the representatives of primary school students in Yunnan Province on the spot.
The site also launched the "Five Ones" zero-waste theme science popularization and education activities for the whole society. The "Five Ones" are to "carry out a 'zero-waste' knowledge popularization public welfare lecture, form a set of 'zero-waste' themed digital course materials, build a 'zero-waste' cultural reading practice space, promote a group of 'zero-waste city' construction vivid stories, and create a number of advanced cases of 'zero-waste city' construction".
"Popular Science Reading Forum"
Promote the original popularization of science and deepen the reading of the whole people
On the afternoon of April 24, at the "Popular Science Reading Forum", experts and scholars from the national publishing and academic circles exchanged and discussed the theme of "Promoting Popular Science Originality, Prospering Popular Science Publishing, and Deepening National Reading".
In the keynote report of the forum, Xu Xing, academician of the Chinese Academy of Sciences and academic dean of the Institute of Paleontology of Yunnan University, Cai Ye, vice president of China National Geographic magazine and CEO of China National Geographic New Media, Du Haitao, secretary of the Party committee and chairman of Beijing Zhuozhong Publishing Co., Ltd., and Sun Xiaoying, quality control expert of the editor-in-chief office and editor-in-chief of "Elite Daily Class", and other guests successively gave speeches on "Deepening Popular Science Reading and Cultivating the Spirit of Science", "The Charm of Science Media - The Development Road of China's National Geographic" and "The Way of Knowledge Dissemination of Professional Popular Science Journals" A report was given on the topic of "Principles of Book Selection and Scientific Interests in Knowledge Services".
Wu Shangzhi, President of the China Periodicals Association, introduced that in order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China, further promote the originality of periodical science popularization, prosper the creation of popular science, continue to create high-quality popular science content, and deepen the national reading activities, the China Periodicals Association and the China Popular Science Writers Association jointly held the second "Original and Good Works of Periodical Popular Science" recommendation activity in February 2024. The 54 works finally recommended for selection focused on the theme of high-quality development of popular science, actively invited scientists to participate in the creation, and showed the characteristics of multi-angle integration of content and form. "Next, the publication of popular science journals and the promotion of popular science reading will continue to be strengthened in three aspects: popular science content innovation, classification and grading reading promotion and media integration innovation. Wu Shangzhi said.
The Science Forum donated books to 7 local rural bookstores in Kunming to help the development of rural bookstores and national reading. In addition, the forum released the 2023 annual list of "China's Excellent Popular Science Books", the "Second Periodical Popular Science Original Good Works" was selected, and the "Get" App was awarded the honorary title of "Recommended Reading Platform for Original Popular Science Works".
Attendees experience traditional rubbing. Photo by Hu Yuya and Gao Wushuang
"Thematic Reading Promotion Forum"
Promote Chinese modernization with high-quality publishing
On the morning of April 24, guests from all walks of life exchanged views on "Publishing and Reading with High-quality Themes to Help Promote Chinese Modernization" at the "Theme Reading Promotion Forum".
The forum focused on how to improve the quality of thematic publications, how to promote the study and reading of the party's innovative theories, and how to promote the reading and promotion of thematic publications. Wu Degang, President of the China Society for the History of the International Communist Movement and former Vice President of the Central Institute of Party History and Literature, Guo Yiqiang, Vice Chairman of the Publishers Association of China and President of the China Book Critics Society, Xiao Qiming, Executive Director and Secretary of the Party Committee of Zhonghua Book Company, Fan Wen, Chairman of the Yunnan Writers Association, Hong Yaoxing, Secretary of the Party Committee and Chairman of Yunnan Publishing Group, and Du Dali, Editorial Board Member and Deputy General Manager of the "Learning to Power the Country" Learning Platform of the Central Propaganda Department, delivered speeches successively.
Wu Degang made an in-depth analysis of the great significance of strengthening the revolutionary traditional education of young people in the new era, and proposed to strengthen the reading guidance of revolutionary traditional education, so that reading can light up the spiritual light of young people.
Guo Yiqiang started from the current problems in book publishing, and proposed that the quality of book publishing should be improved from the aspects of the closeness of the topic selection, the depth of the research, the uniqueness of the writing style, and the depth of the works, so as to help promote the reading of the whole people.
At the forum, Xiao Qiming shared the process of publishing the major national cultural project "Fuxing Library", which is a masterpiece created by all parties and has practical significance for reading promotion.
"The rich mine of literature comes from the vast land. From the perspective of literary creation, Fan Wen said that writers must be rooted in life and go deep into the people in order to produce high-quality literary works that the masses like to see.
Theme reading promotion, Yunnan brilliant and new. Hong Yaoxing introduced the achievements of Yunnan Publishing Group in recent years, taking the implementation of the "Lancang-Mekong Scholarly Project" as the starting point, and promoting people-to-people exchanges, cultural integration and people-to-people bonds through publishing cooperation, and shared relevant work experience.
How to deal with the opportunities and challenges in the context of digital reading, Du Dali discussed the importance of learning itself and building a learning platform with the core of "reading" is learning, and proposed to give full play to the advantages of advanced technology and integrated communication to promote national reading.
The forum was hosted by China Publishing Group Co., Ltd. and the Propaganda Department of Yunnan Provincial Party Committee, and undertaken by China Publishing and Media Business Daily Co., Ltd.
The scene of the Silver Age Reading Forum. Photo by Hu Yuya and Gao Wushuang
"Silver Age Reading Forum"
Taste the fragrance of books and enjoy the life of the elderly
On the afternoon of April 24, the "Silver Age Reading Forum" was held with the theme of "The Sunset is Red, the Elderly Are Good at Reading". Guests from different fields such as relevant industry associations, press and publishing industries, universities, and enterprises gathered together to exchange and discuss the promotion of reading for the elderly.
The guests at the meeting believed that with the acceleration of the aging process of the mainland population and the continuous heating up of the silver economy, all sectors of society should pay attention to reading for the elderly, launch more reading products, assistive devices and related services for the elderly that are in line with the physical and mental characteristics, lifestyles and behavioral habits of the elderly, and promote the long-term development of the elderly reading action, so that more elderly people can fall in love with reading and enjoy reading.
Wu Shulin, chairman of the Publishers Association of China, pointed out that to do a good job in reading services for the elderly, it is necessary to carefully plan and select topics to meet the diverse and multi-level reading needs of readers; it is necessary to make good use of the activity position and carry out rich reading exchange activities; and it is necessary to vigorously cultivate reading "readers" for the elderly and effectively guide the elderly to read.
Chang Zhenguo, former full-time deputy secretary of the Party Committee of the National Office on Aging and former president of Hualing Publishing House, said that we should fully understand the dual value of public welfare and market reading for the elderly, promote the formation of a broader consensus, and maximize the strength of the government, the market, society and individuals to jointly promote the long-term development of the elderly reading action. At the same time, it is necessary to do a good job in the overall planning of urban and rural areas, and pay more attention to the reading work of the elderly in rural areas.
Guo Yiqiang, vice chairman of the Publishers Association of China and president of the China Book Critics Society, believes that serving the elderly is an important part of promoting reading for the whole people, and the publishing industry should tailor a number of books according to the reading needs of the elderly, and at the same time publicize more excellent books for the elderly.
The participants also shared their practical experience and observations on topics such as how the media can do a good job in reading information services for the elderly, effectively expand digital services such as audio reading, and accurately meet the reading needs of the elderly in the community.
The forum set up a roundtable discussion session, and the guests discussed how to build a more diversified reading and service platform for the elderly and other topics around the "Reading Club for the Elderly" program jointly produced by the China Association on Aging and China Central Radio and Television, and put forward constructive opinions and suggestions.
At the forum, a number of projects to promote reading for the elderly, such as the Silver Age Reading Development Fund, the Silver Age Light and Shadow Project, and the "Leading Readers" Program, were released.
The forum was hosted by the Propaganda Department of the China Association on Aging and the Publishers Association of China, and undertaken by the China Press and Publication Media Group.
"Digital Reading Forum"
A new experience of digital integration and enjoy a new chapter in the future
On the afternoon of April 24, the "Digital Reading Forum" and the 10th Annual Conference on Digital Reading were held, where digital publishing industry insiders, experts and scholars gathered together to discuss the high-quality development trend of digital reading.
Sun Shoushan, chairman of the China Audio-video and Digital Publishing Association, said that digital reading is becoming the mainstream direction of reading culture with an unstoppable trend, and it is necessary to make more and better digital reading content and forms become a way of daily life for the people. The digital reading industry should use the basic theory of new quality productivity to guide the high-quality development of the mainland's digital reading industry, and better play the role of new quality productivity factors in the high-quality development of national reading and the construction of a scholarly China in combination with the characteristics and trends of the development of digital reading in the mainland.
The 2023 China Digital Reading Report was released at the meeting. According to estimates, the number of digital reading users in mainland China will reach 570 million in 2023, with a growth rate of 7.53%. The report points out that the high-quality content of the digital reading industry in mainland China is showing a trend of diversified development, technology and scenario innovation continues, the digital reading user group is steadily expanding, and the construction of the entire IP ecosystem has been continuously improved. In the future, the digital reading industry needs to pay more attention to the construction of high-quality content, continue to strengthen the construction of autonomy mechanism, and improve the talent introduction and education system related to "going out".
In the keynote speech session, representatives of digital reading enterprises, experts and scholars shared their practices and thoughts on the new form of digital reading. Among them, Fang Qing, Dean of the Publishing Research Institute of Wuhan University, shared the topic of intelligent reading for teenagers. He believes that the way of reading for teenagers has gone through three stages: from teacher or parent companion reading, to business companion reading, and then to intelligent (AI) companion reading. The emergence of intelligent companion reading has changed the content, way and experience of teenagers' reading. When talking about the development direction of intelligent companion reading that everyone is concerned about, Fang Qing said: "There are pros and cons to intelligent companion reading, and only legislation can ensure its healthy development. ”
"Accessible reading and barrier-free communication is an important part of reading for all, and we hope to serve the barrier-free reading population through intelligent reading companions in the future. "The addition of AI models can not only deepen children's understanding of the reading text itself, but also allow them to think about their own reading behavior and reading habits. The forum held a roundtable discussion on the topic of "AIGC Application and Innovation in the Digital Reading Industry", and experts and scholars carried out wisdom collision and exchange from the fields of barrier-free reading, children's reading, reading efficiency, and the application of film and television adaptation of online literary works.
The forum also held the launch ceremony of the initiative of "Digital Intelligence Empowering Integrated Publishing, Innovation Helps National Reading", and 11 publishing units launched a joint initiative to serve the promotion of national reading for the first time in the industry on the integrated development of digital publishing and physical publishing, resource aggregation, and digital intelligence empowerment.
"National Reading Research Forum"
Transform research results to help the whole people read
On the morning of April 24, at the National Reading Research Forum with the theme of "Research to Promote Popularization and Reading for All", the corresponding results of national reading work were released, the development ideas of excellent national reading projects were discussed, and the experience of national reading research was exchanged, which provided intellectual support for the further promotion of national reading.
The guests at the meeting said that organizing and carrying out reading research is the basic work to further promote national reading. Reading should adhere to the problem-oriented and effect-oriented, strive to build a theoretical system of national reading in the new era, and earnestly strengthen the research work of national reading; test the research results in reading practice, and take the reading effect as an important criterion for the evaluation of theoretical achievements; innovate the reading research mechanism, build a reading research platform, cultivate research talents, stimulate research initiative and enthusiasm, and contribute to the construction of a scholarly society with excellent research results.
In the release of research results, the guests introduced the development trend of the "Scholarly China" national reading brand in 2023 and analyzed typical cases. The results include the theme of "Actively Promoting the Promotion of Children's Reading and Helping the Construction of a Scholarly Society", which showcased the achievements of the construction stage of China's children's reading digital intelligence platform, the results of the "2023 Youth and Children's Book Reading Survey", and the investigation and reflection on the improvement of young people's reading ability in the era of generative artificial intelligence with the theme of "Can 'Smart Reading' Bring 'Reading Wisdom'".
In the special research session, guest representatives from education, journalism and other industries gave special speeches on children's literature reading and literature education, the path of community reading systematization and professional construction, reading selection in the Internet era, and graded reading.
In the theme dialogue session, the guests at the meeting conducted in-depth discussions on topics such as "Academic Exploration to Improve the Effectiveness of Reading Promotion" and "Innovation of Reading Promotion Paths", and discussed the new future of high-quality development of reading for all.
The forum was hosted by China Press and Publication Media Group, China Academy of Press and Publication, and Taofen Foundation, co-organized by Sichuan Xinhua Publishing and Distribution Group, and organized by Xinhua Winshare Publishing and Media Co., Ltd. and Taofen Foundation National Reading Promotion Association.
Xu Xing, academician of the Chinese Academy of Sciences and academic dean of the Institute of Paleontology of Yunnan University, made a keynote report. Photo by Hu Yuya and Gao Wushuang
Seminar on "Reading and Publishing".
Tell Chinese stories well and write a chapter of the times
On the morning of April 24, in the "Reading and Publishing" seminar activity, the guests exchanged views on the theme of "Literary Masterpieces Promote Cultural Inheritance".
Tian Dayu, editor-in-chief of Yunnan Publishing Group, said that in recent years, Yunnan Publishing Group has actively integrated into and served the national development strategy, implemented the Yunnan edition boutique publishing project, revitalized the main publishing business action plan, and firmly established the concept of publishing good books for the people, and will create more wonderful chapters on this beautiful fertile soil in the future.
"The majority of publishers and literary creators should thoroughly implement General Secretary Xi Jinping's important expositions on literary and artistic work, adhere to the people-centered work orientation, aim at the reading needs of the people, grasp the pulse of the times, pay attention to social hotspots, focus on people's livelihood, and launch more literary masterpieces that are close to real life, reflect the changes of the times, and are rich in humanistic care, so as to stimulate the emotional resonance of readers with Chinese stories told with emotion. Hao Zhenxing, president of the Chinese Editors Society, said.
In the seminar on the creation, publication and reading of literary masterpieces, the guests gave keynote speeches and wonderful sharing. In the chapter of "Creation of Fine Literary Works in the New Era", Liang Hongying, member of the Presidium of the Chinese Writers Association and deputy director of the Literary Theory Criticism Committee, Xu Chunqiao, chairman of the Anhui Writers Association, Fan Wen, chairman of the Yunnan Writers Association, and Jin Renshun, chairman of the Jilin Writers Association, made keynote speeches from the perspective of personalized creation and literary creation in the new era; Cao Yuanyong, executive vice president of Zhejiang Literature and Art Publishing House, and Yin Xiaozhao, editor-in-chief of Yunnan People's Publishing House, shared their experience in the creation and reading of literary masterpieces in recent years and the planning and publishing practice of "China's good books".
The seminar was hosted by the Publishers Association of China, the China Book Critics Society, and the China Editors Society, and undertaken by the Innovation and Research Department of the China Writers Association, Zhejiang Literature and Art Publishing House, and Yunnan People's Publishing House.