Foreword: The tea industry has developed from the 1.0 stage to the current "tea + milk + fruit + culture" 3.0 era, and the development of the supply chain and the construction of digital operation have become the basic skills of the brand. While doing a good job in products, we can ensure brand scale and improve business efficiency by consolidating the supply chain and improving operational efficiency.
Build a new ecology of smart supply chain and form a development pattern of the whole industry chain
On April 22, 2024, Happy Sweet Potato officially won the bid for the H2024G01-G industrial land in Haicang District, marking the official start of the construction of Happy Sweet Potato Food Intelligent Technology Industrial Park.
Happy Sweet Potato Food Intelligent Technology Industrial Park is located in Haicang District, Xiamen City, Fujian Province, with a total planned construction area of 123,221.194 square meters and a land area of 43,659.683 square meters. Supporting facilities including production workshop, intelligent storage center, office and teaching and research building, shift building, parking lot, greening, etc. were completed at one time. The total investment of the project is expected to be 355 million.
(Renderings of Happy Sweet Potato Food Intelligent Technology Industrial Park)
Happy Sweet Potato Food Intelligent Technology Industrial Park has a number of production lines such as fruity thick pulp production line, jam production line, syrup production line, canned food production line, finger cake production line, pearl flour ball production line, solid beverage production line, potato ball production line, tea production line, sausage production line, paper cup production line and so on.
Happy Sweet Potato Food Intelligent Technology Industrial Park builds a smart park operation center through the method of "1 smart platform + N smart applications", integrating smart buildings, smart energy, smart security, smart transportation, smart environmental protection and smart services, based on information technology, through digital, networked and intelligent means, to improve the efficiency of park operation and management, promote innovation and entrepreneurship, and create a modern food science and technology industrial park suitable for business and livability. At the same time, the industrial park will focus on the construction of digital warehousing and logistics, and introduce professional warehouse management system (WMS), transportation management system (TMS) and RFID technology.
(Renderings of Happy Sweet Potato Food Intelligent Technology Industrial Park)
It is reported that the Happy Sweet Potato Food Intelligent Technology Industrial Park will start construction in July 2024 and be officially put into use in 2026.
Happy Sweet Potato Food Intelligent Technology Industrial Park is the beginning of Happy Sweet Potato to 10,000 stores
Happy Sweet Potato originated in Xiamen, Fujian Province in 2008 and is a fashionable leisure space with sweet potato as the theme. Happy Sweet Potato mainly lays out the 2-5 offline sinking market, and currently has about 2,000 stores in 26 provinces and 158 cities across the country. With the mission of "allowing every customer to enjoy a healthy diet with value for money" and the vision of "becoming a global leader in casual eating with sweet potatoes as the theme", Happy Sweet Potato adheres to the core values of "customer first, embracing change, altruism and win-win", and brings "potato and your happiness" to employees, partners and all consumers.
Happy Sweet Potato has always provided consumers with cost-effective products, and will continue to achieve rapid expansion with a replicable single-store profit model with a high-quality and low-price brand positioning, a perfect supply chain system and a franchise management process in the future, and strive to break through 5,000 stores within 5 years and 10,000 stores in 10 years.
As the R&D and production center of the whole tea industry chain of Happy Sweet Potato, Happy Sweet Potato Food Intelligent Technology Industrial Park is the beginning of Happy Sweet Potato to 10,000 stores. After the project is fully completed, the industrial park will become a material supply base for happy sweet potato stores across the country, which can provide products and logistics services for tens of thousands of stores.
Strengthen and expand the supply chain to help enterprises through the economic cycle
As a tea brand that adheres to "long-termism", how to go through the economic cycle and become an evergreen tree in the industry is a question that Happy Sweet Potato has been thinking about. What does the competition between enterprises depend on in the final analysis?
A solid supply chain can give enterprises a steady stream of nutrients and is the source of strength for enterprises to grow into towering trees. The long-term competition of enterprises is a multi-dimensional competition, and the supply chain is undoubtedly one of the most important links.
Mastering a strong supply chain means that brands can promote their R&D capabilities to be transformed into new products and quickly introduced to the market, which means that they can achieve stronger whole-process quality control and production cost control, which means that they can meet the needs of consumers more quickly and flexibly. Self-built supply chain is a must for new tea brands in the future, and it is the most effective means to consolidate their own moat.
(Author: Red Meal Editorial Department)