The competition in the automotive industry in 2024, although fierce, is much more "Sven" than last year. There are fewer of those who directly name the frontal line at every turn, and more of them dive into the secret competition. This year's Beijing Auto Show is a microcosm. On the surface, the major car companies coexist in harmony and peace, but in private, they are all bothered to be sad and secretly open the book, trying to stand out in this big show.
At this year's Beijing Auto Show, Changan Automobile has successfully attracted the attention of most people with the "tornado" posture of volume marketing, volume technology and volume pet fans.
Innovative marketing subverts tradition and leads the trend. Changan Automobile will play new tricks in marketing. First of all, a group of executives in Chang'an broke the previous meticulous image and turned into KOLs to personally call for their own product platforms. At the same time, Chen Xiaochun, Lin Xiaofeng, Liang Hanwen, Xie Tianhua, and Wu Zhuoxi, five brothers in the Greater Bay Area were invited to help out, and jointly released the rights and interests of the second-generation UNI-V Zhidian iDD of the "Pioneer Aesthetics Zhidian Sports Coupe".
The second-generation UNI-V iDD is officially positioned as a "pioneer aesthetic intelligent electric sports coupe". A total of three configurations were launched this time, and the prices are: the official price of the Blue Whale Zhidian iDD 136km Zhiqu is 114,900 yuan, the official price of the Blue Whale Zhidian iDD 136km Zhiku is 119,900 yuan, and the official price of the Blue Whale Zhidian iDD 136km Zhizun is 126,900 yuan. The price can be said to be quite friendly.
In the new energy era, product competition is essentially technology competition. Faced with the problem of choosing plug-in hybrid and extended range in the market, the second-generation UNI-V iDD realizes the dual power mode of range extension and plug-in hybrid with the subversive new Blue Whale power platform, bringing users the dual satisfaction of cost-effective and inductive comfort.
In terms of electric drive technology, the second-generation UNI-V iDD adopts the world's first 10-layer hairpin flat wire oil-cooled motor technology, dual-motor coaxial serial layout, 3-axis 6-tooth compact design, and P1 motor and clutch integrated design, which jointly build an efficient, direct and sensitive power system of this model. It has a maximum power of 158 kW and a maximum torque of 330 Nm, and has the highest overall efficiency of 95%, making it top notch in terms of acceleration and responsiveness.
At the same time, the second-generation UNI-V iDD is also equipped with the iEM high-end intelligent power control system. This system realizes the intelligent planning of battery power through a number of advanced technologies such as A-ECMS intelligent energy consumption optimization algorithm control, advanced intelligent linkage thermal management, all-terrain driving adaptation, stepless coasting energy recovery, and navigation dynamic energy management. Whether it's a city commute or a long-distance trip, it intelligently adjusts the power mode according to road conditions and needs, ensuring the perfect balance between comfort and economy.
Strength pet fans, user-centric, to build brand loyalty. Changan Automobile has always adhered to the concept of "user-centric" and continuously improved user experience and satisfaction. At this auto show, it took this concept to the extreme, and successfully attracted the attention and love of many consumers through a series of fan activities. Changan Automobile has prepared a wealth of pet fan benefits for users, including obvious signature photos, exclusive gifts, etc., so that users can feel the warmth and care of the brand while appreciating the new car.
Changan Automobile also invited the second-generation UNI-V owner Mu Yi to carry the modified small V to the International Auto Show to jointly send the modified car award to users, so that users can appreciate the modification culture at the same time, but also feel the brand's tolerance and creativity.
Not only that, Changan Automobile also pays attention to interaction and co-creation with users. Based on the brand concept of user co-creation and interaction, it actively collects users' opinions and suggestions to continuously improve products and services. This way of growing together with users not only enhances the user's sense of participation and belonging, but also makes the brand image of Changan Automobile more deeply rooted in the hearts of the people.
Written at the end: at the Beijing Auto Show, Changan Automobile is like an unstoppable "tornado", breaking the boundary, subverting the tradition, with excellent technological innovation, product iteration, marketing innovation and in-depth fan strategy, successfully attracting widespread attention from the market and enthusiastic pursuit of consumers. Those car companies that are still spinning within the traditional framework may wish to learn more from Changan Automobile!