Yesterday (April 24) evening, the industry made a big news again.
Lin Feng, the second-in-command of Yuexiu Real Estate, announced his resignation as vice chairman, executive director and general manager.
Originally, Lin Feng also served as the chairman of the board of directors and a non-executive director of Yuexiu Services, but he also officially announced his resignation last night, and the successor of Yuexiu Service-related positions was also released:
Zhu Huisong, Executive Director and Co-General Manager of Yuexiu Real Estate.
Everything seems to have settled down, and perhaps, it is just the beginning of a new change.
After all, in the announcement of Lin Feng's resignation as general manager of Yuexiu Real Estate, no successor has been announced.
In Yuexiu Real Estate, Lin Feng's direct leader is Lin Zhaoyuan, general manager of Yuexiu Group and chairman of Yuexiu Real Estate, and the "No. 3 person" after Lin Feng is Zhu Huisong, who took over from Yuexiu Service as a non-executive director and chairman of the board of directors.
01
Lin Feng, 53 years old, joined Guangzhou Urban Construction Development under Yuexiu Real Estate in July 1994, and has been working in the Yuexiu Real Estate system for nearly 30 years.
During his tenure at Yuexiu Real Estate, Lin Feng served as Deputy General Manager of the Accounting Department and Enterprise Management Department, General Manager of the Finance Department, General Manager of the Investment Department, Assistant General Manager of Yuexiu Real Estate, General Manager of Urban Renewal, and Deputy General Manager of Yuexiu Real Estate.
Lin Feng was promoted to Vice Chairman, Executive Director and General Manager of Yuexiu Real Estate in August 2018, and has been a Non-Executive Director and Chairman of the Board of Directors of Yuexiu Services since 2021. At the same time, Lin Feng has been the director and general manager of Guangzhou Urban Construction and Development for many years.
Lin Feng is a master in the field of capital operation and investment and financing, as a veteran of Yuexiu Real Estate and the second-in-command for 8 years, he has always had a decisive weight in this real estate company, and now his sudden resignation is still a bit unexpected.
Judging from the content of the announcement, the core reason for the resignation is the change in Lin Feng's work within Guangzhou Yuexiu Group, the major shareholder of Yuexiu Real Estate.
It is considered to have announced that he has completely left the Yuexiu real estate system, but he will still work in Yuexiu Group, so where is he being transferred?
Sister Yan unexpectedly saw the recent news about Yuexiu Development (formerly "Yuexiu Food"), which also belongs to Yuexiu Group, which mentioned:
From April 11 to April 15, 2024, Lin Feng, general manager of Yuexiu Development, led a team to conduct on-site research on key projects.
Intercepted from the official micro of Lingxiu Company
Until January 31 this year, at the 2024 annual experience work conference and employee representative meeting held by Yuexiu Group, the general manager of "Yuexiu Food" at that time was someone else.
The relevant information of Yuexiu Group's meeting on January 31, 2024 is intercepted from the official WeChat
In other words, before the official announcement of Yuexiu Real Estate, Lin Feng was already working in the "new unit".
According to relevant market sources, Lin Feng's new position is indeed the general manager of Yuexiu Development, and he will also serve as the secretary of the party committee at the same time, which can be regarded as a flat adjustment.
02
About a year ago, Yuexiu Real Estate also issued an announcement on personnel adjustments, and one of the protagonists at that time was Zhu Huisong, who took over the position of head of Yuexiu Service this time.
In that adjustment, he was promoted to executive director and co-general manager of Yuexiu Real Estate, officially announcing that he had entered the management peak of Yuexiu Real Estate and became the No. 3 person in Yuexiu Real Estate at that time.
Zhu Huisong
Zhu Huisong started working in Yuexiu Real Estate in 2008 and has been working for 16 years this year.
He also started his career in Yuexiu Real Estate from Guangzhou Urban Construction and Development, where he served as the director of the office in his early years, and later served as the deputy head and head of the comprehensive management department of the Guangzhou Yuexiu Urban Construction International Financial Center, and the senior manager of the Guangzhou Urban Construction and Development Office.
It is said that the current first and second leaders of Yuexiu Group have had "office backgrounds", Zhang Zhaoxing, chairman of Yuexiu Group, has previously served as the director of the audit office, and Lin Zhaoyuan, general manager of Yuexiu Group and chairman of Yuexiu Real Estate, has also served as the director of the office.
The past of the office, which is so small in the context of their illustrious performance that it is almost worth mentioning, has become a "common feature" of those in power.
Zhu Huisong's key leap change at Yuexiu Real Estate began in 2012.
In that year, Zhu Huisong, who was born in a civilian position, was transferred to the front line and began to turn into a professional manager, and fought in the Shandong market for many years, successively serving as the deputy general manager of Yuexiu Real Estate Qingdao Company and the general manager of Shandong region.
From November 2018 to April 2020, Zhu Huisong successively served as the general manager of the northern region and the general manager of the eastern region.
Since April 2020, Zhu Huisong has been promoted to chairman of the East China region, and until April last year, he also served as the chairman of the northern region.
Prior to his promotion to executive director and co-general manager of Yuexiu Real Estate in April last year, Zhu Huisong had already served as director and co-general manager of Guangzhou Urban Construction and Development.
To sum up, in the past year, Zhu Huisong can be regarded as Lin Feng's "double deputy" in Yuexiu Real Estate and Guangzhou Urban Construction and Development, and at the same time, he is also the highest speaker in East China, where Yuexiu Real Estate is now violent.
It is said that after Zhu Huisong became the "third-in-command" last year, he also took over many lines from Lin Feng, such as engineering, marketing, products, and recruitment......
And now that the second-in-command has turned around and left, whether the third-in-command can take off the title of "joint" and jump up after taking over the property is also one of the most noteworthy topics about Yuexiu Real Estate in the future.
03
As the former general manager of East China and the chairman of the East China region for 4 years, Zhu Huisong has been vigorously reused in the past two years, which is obviously inseparable from the achievements of Yuexiu Real Estate in East China in the past few years.
Before Zhu Huisong was promoted to executive director and co-general manager of Yuexiu Real Estate, in the 2022 report card given by Yuexiu Real Estate, the East China market contributed 42.95 billion yuan in sales, contributing 32% to the annual performance, second only to the base camp Greater Bay Area, and the year-on-year performance growth in East China reached 65.7%.
2022 results
For the whole of last year, Yuexiu Real Estate's contracted sales were 142.03 billion, a year-on-year increase of 13.6%, ranking first among the TOP20 real estate companies.
2023 results
Yuexiu began to officially operate the East China regional company in February 2011, and by the end of 2023, Yuexiu has laid out 7 cities in East China, with total assets of more than 110 billion yuan and total land reserves of nearly 2.7 million square meters.
Situation as of the end of 2023
After more than 13 years in East China, Yuexiu East China has already achieved full flowering in its base camp in Hangzhou, and even the best TOD business has landed a lot.
The East China market has helped Yuexiu a lot to its development today, and correspondingly, Yuexiu's efforts will become more and more fierce in the future.
Especially in recent years, it has been quite fond of Shanghai.
Yuexiu only entered Shanghai in October 2021, and Liu Yan served as the general manager of the Shanghai company, and in less than three years, it has quickly landed 8 sons, the most recent landing, just 9 days ago - the second time to pick up the popular land in Jing'an Zhongxing community.
The first time Yuexiu acquired land in Jing'an Zhongxing Community was in the first centralized land supply in Shanghai last year, which was sold out at the opening of Jing'an Yue, and it was also Yuexiu's first independently operated project in Shanghai.
Last year, Yuexiu also won two blockbuster projects in Shanghai, one is the Shanghai Putuo North Xinjing Project won by 4.785 billion yuan in December - Yuexiu Suhe Heyue Mansion, with a linkage price of more than 100,000 yuan, and it is estimated that it will be able to enter the market as soon as May this year;
In addition to the Jing'an Zhongxing Community Project, as early as March in the first land auction of the Year of the Dragon in Shanghai, Yuexiu won the first drop of blood and won the residential land in Yangpu District, Shanghai with a maximum price of 750 million yuan.
Yuexiu now has a good location in Shanghai, and the real estate linkage price can be 100,000 or close to 100,000, and the two plots of land taken this year are also miniature small plots, which belong to the fragrant buns that can quickly turn around and make good profits and returns.
In the future, it is almost inevitable that Yuexiu will continue to be active in the Shanghai land auction market, and Sister Yan estimates that according to its high requirements for location, she should work harder to go to a more core plot.
And don't forget, as early as last year, Sister Yan shared that Yuexiu joined hands with local state-owned enterprises in Shanghai and Jiushi Real Estate, which has many invisible "TOD" net worth, and signed a strategic cooperation framework agreement.
Intercepted from the official Weibo of Yuexiu Real Estate
The Lingang Group, which Yuexiu cooperated with to acquire land, was also the strategic partner of last year's hand-in-hand, and Zhu Huisong was on the scene in both cooperations.
Although the cooperation between Yuexiu and Jiushi has not yet been officially implemented, everything is:
The future is promising.
Editor-in-Chief: Zhang Yan
Editor-in-charge: Nanako This article only represents the author's personal point of view, some of the pictures are from the Internet, not for commercial use, if it is infringed, please contact us
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