On April 25, Beijing time, on the occasion of the 2024 Thomas Cup and Tang You Cup finals, Chinese brand Baisuishan ushered in the signing of a blockbuster contract with the World Badminton Federation Tang You Cup.
Baisuishan became its official partner and officially debuted as the official designated drinking water.
At the signing ceremony, BWF President Paul Eric Høyer, BWF Director of Business and Communications Owen Lead, Representative of Jingtian Group, Director of Infront Asia Pacific Sales & Operations, Mr. Peter and Vice President of Guangdong Food Safety and Security Promotion Association attended the ceremony.
This is the fourth time that the Tang You Cup has been held in China, and as the highest-level badminton event before the Paris 2024 Olympic Games, this badminton feast has naturally attracted widespread attention.
As the host of this tournament and the top seed team of the tournament, the top ten national badminton team will play in the "Double Cup", which is intended to rebuild its glory and prepare for Paris.
In the 2023 Sudirman Cup, the national team defeated South Korea 3-0 to win the championship, and at the beginning of the competition, Baisuishan announced that it had signed a contract with the Badminton World Federation (BWF) as its official partner.
In addition to the talent and strength of the athletes themselves, the choice of drinking water during the event is also the top priority.
As a leader in the field of mineral water, Baisui Mountain is a natural mineral water collected from deep underground rock cracks, rich in metasilicic acid and other mineral elements required by the human body, which can effectively help the human body obtain the required water and beneficial trace elements, and is the first choice for many athletes to hydrate.
From the Sudirman Cup to today's Tang You Cup, the three major badminton events, the 100-year-old mountain is round!
The in-depth cooperation between the Chinese brand Baisuishan and the BWF is not only to promote the high-quality development of the event, but also to contribute to sports and cultural exchanges, making badminton a more national sport.
From the CBA League to the Basketball World Cup, from the China Open Tennis Championships to the Shanghai Tennis Masters, from the FIVB, the World Table Tennis Federation to the in-depth cooperation with the World Badminton Federation, Baisuishan is gradually realizing the "Grand Slam" of brand signing.
Adhering to the concept of quality water, the products are equipped with the integrated automatic filling equipment from Krones, Germany, and the most advanced equipment in the industry is used in every step of production, such as preform making and cap use, to strictly control the quality of products.
Baisuishan products have been exported to nearly 30 countries and regions such as the United States, Canada, South Korea, Japan, and Australia.
As the head brand on the road of sports marketing, Baisuishan has established a high-quality brand style in the hearts of consumers, and at the same time shoulders the social responsibility of the brand.
Call on the whole people to pay attention to sports and fitness, advocate big sports and health, and lead a new wave of sports drinking natural mineral water.