0 responsibility guarantee, Didi delivery fastens the "seat belt" for the driver's rights and interests

Text/Reporter Wang Zifei

According to the National Bureau of Statistics, there are currently 200 million people in flexible employment in mainland China. In the context of the era of "Internet+" and the digital economy, flexible employment and new forms of employment have gradually become an important force to promote economic development and stabilize employment. With the increasing size of this group, strengthening the protection of the rights and interests of workers in flexible employment and new forms of employment has become the focus of continuous attention of all parties in society.

The Ministry of Human Resources and Social Security recently issued the Notice on Strengthening the Standardization of the Gig Market, specifying a series of supporting measures. In addition to the guidance and support of the government, platform enterprises, as the main force of flexible employees, have continuously strengthened the protection of the rights and interests of the latter.

In recent years, the field of logistics has developed rapidly, and calls for the emergence of new types of work. The emergence of positions such as couriers, food delivery riders, and truck drivers has provided "new blue-collar" employment opportunities. After Didi Delivery took the lead in launching the "0 margin guarantee" in the industry last year, other platform companies also lowered the registration deposit of truck drivers to varying degrees. Recently, Didi Delivery has upgraded the "Anxinbao" driver's rights and interests protection program, upgrading the "cargo damage insurance protection" to "cargo damage zero liability protection", so that flexible employees are more protected. At the same time, Didi Delivery also joined hands with ecological partners UU Errands and Yifeng Moving to launch the action of "Helping Logistics Workers to Obtain Multi-channel Flexible Employment".

From rivals to teammates, competition to competition and cooperation, from working alone to collecting firewood, as a latecomer in the field of Internet freight platform, why does Didi Delivery attach so much importance to the construction of driver ecology?

Work with partners to provide more flexible employment opportunities

It is understood that the Didi delivery platform, which has been established for nearly four years, has provided flexible employment opportunities for more than one million truck drivers, helping drivers and masters to receive orders and deliver goods online in the same city freight market and obtain higher incomes.

This time, Didi Delivery, together with ecological partners UU and Yifeng Moving, are exploring and building a new path from independent to win-win cooperation in the same city logistics service track.

"Didi Delivery launched an ecological opening strategy last year to work with partners to serve users. UU errands and Yifeng Moving are excellent partners in the categories of Didi Delivery, Small Items Express and Worry-free Moving, respectively, and will work together to provide more flexible employment opportunities to the society. On April 18, Zhao Hui, director of the Didi Delivery Driver Ecological Service Committee, said in an interview with a reporter from China Logistics and Procurement magazine that at present, the flexible employment opportunities they provide include truck drivers, express delivery riders and movers.

In the past two years, Didi Delivery has been continuously focusing on platform responsibilities and drivers' rights, and is now working with more partners to implement the goal of ecological reform of the rights and interests of drivers, and create a better employment environment for drivers. For example, this time, Yifeng Moving will promote comprehensive vocational training, improve the employment skills of masters, and at the same time purchase flexible employment insurance and provide personal accident insurance and other guarantees for crowdsourcing drivers, while UU errands will increase the income of masters through AI empowerment and vocational skills training schools, open gig stations to provide rest places for masters, and carry out UU baby plans to provide summer care for masters' children.

Zhao Hui said that this year, Didi Delivery will also invest 40 million yuan for truck drivers to provide "recommended new drivers to register" rewards. "Invite to receive money through the Didi Delivery Driver App - Me - Driver Event. The reward can be withdrawn after the recommended driver completes the first order, and the reward amount will be distributed to the driver's account within one working day after the withdrawal. Specifically, drivers on the platform who successfully invite 1 new driver to "successfully open an account" and "complete 1 valid order" can get a cash reward, and the reward is not on the back sheet. In April's "Recommend New Driver Registration Reward" activity, each driver successfully invited can get a minimum cash reward of 88 yuan.

In fact, since its establishment, Didi Delivery has been empowering drivers to grow through a series of methods such as novice entry, safe driving, anti-fraud and anti-fraud, and order-taking skills in terms of driver growth and training measures, helping drivers and masters continuously improve their service awareness and professional ability, and improve their professional competitiveness. Last year, according to the "2023 Didi Delivery Driver Ecology Report", Didi delivered more than 6.5 million drivers trained in 2023.

According to Zhao Hui, on the entry of novices: for new drivers on the platform, Didi Delivery will conduct initial training in driving skills, traffic rules, road condition observation and judgment, and emergency response. In terms of safe driving: Didi Delivery continues to improve drivers' safety awareness and ability through safety education and training.

In 2023 alone, it intervened in drivers' unsafe driving behaviors 220 million times. According to the 2023 Didi Delivery Driver Ecology Report, traffic accidents among Didi delivery drivers will drop by 17.45% in 2023. On the one hand, in order to prevent false cargo transportation needs and avoid payment fraud, on the other hand, in response to the country's requirements to solve potential risks from "post-event supervision" to "preventive supervision", Didi Delivery also uses system AI to identify goods photos + manual review to avoid contraband in advance, and since 2023, the actual delivery rate of 10,000 orders of contraband has decreased by 67%. In terms of order-taking skills: the driver's non-standard habits in cargo transportation will be improved by formulating service standard actions, etc., and the driver's ability to improve the ability to receive orders will also be improved through heat maps and allowing drivers to recommend customers to collect themselves.

The platform launched the "Cargo Damage 0 Liability Guarantee"

In September last year, Beijing driver Master Zhang made a stone statue in the shape of an elephant, worth 80,000 yuan. During the transportation process, Master Zhang braked sharply and broke the ivory, and the stone statue was repaired for 50,000 yuan. When submitting the compensation for cargo damage, the insurance company determined that the driver needed to bear half of the responsibility and bear 25,000 yuan.

Coincidentally, in Hangzhou in July last year, the driver, Master Shu, transported a dog. Master Shu was worried that the dog would suffocate to death because it was too hot, so he opened the car door a crack, but the dog broke free from the rope and ran away on the way. The driver is responsible for the loss of the dog.

"In the process of service, there are a large number of cases of loss and damage of goods, we not only hope that users have a good claim experience, but also do not want the driver to fall into a big predicament. After many discussions, we decided to launch the 'Cargo Damage Zero Liability Guarantee' to help drivers cover the compensation service for lost cargo damage, covering all drivers on the platform. Zhao Hui revealed to the reporter of "China Logistics and Purchasing" magazine that after the goods are lost and damaged, the insurance company will determine the responsibility, and the part that requires the driver to bear the liability for compensation will be compensated by the platform to the user. On the one hand, it is hoped to help drivers reduce their burdens and bear the liability for compensation through the platform, and on the other hand, they also hope to help more drivers avoid this kind of loss of goods caused by negligence. Didi Delivery hopes that the driver can deliver with peace of mind, and the rest can be handed over to the platform.

On March 21, He Xinyan, a Didi delivery driver in Xi'an, caught fire in his car, and after the insurance company determined responsibility, the driver originally had to bear about 15,000 yuan in compensation, but Didi delivered it for him and solved the driver's practical difficulties. "When I knew that I had to bear half of the compensation, I suddenly made a difficulty, the family's economic situation was not good, there was a mortgage to repay, the elderly were sick and took medicine for a long time, my daughter was going to take the college entrance examination this year, and the tuition and living expenses after going to college were also a lot of expenses, and the lack of 15,000 yuan was indeed not a small amount for me, but fortunately, the good policy of the platform solved my urgent need. As the first driver in Xi'an to enjoy Didi's "zero liability guarantee for cargo damage", He Xinyan said that he was both moved and happy.

Didi Delivery also found that many cases of lost goods in the past were caused by the service of the driver's master that was not standard, such as arriving at the place of delivery without taking the initiative to contact the consignee to unload the goods, resulting in the loss of goods;

Vigorously promoting the construction of a healthy driver ecology is conducive to the formation of a positive and virtuous cycle of platforms, drivers, and users, and promotes the high-quality development of Didi delivery and even the entire industry.

Zhao Hui confessed that Didi delivery hopes to take the "zero liability guarantee for cargo damage" as the traction, so that more truck drivers can provide users with standardized services, and currently require drivers to do three standard service actions: standard service language when receiving goods: hello, Didi delivery; when loading, take complete and clear photos of the goods; and take the initiative to contact the owner after arriving at the destination. "On the one hand, we hope to provide zero responsibility guarantee services for drivers, and on the other hand, we also hope that the drivers will gradually change their habits of making orders and help them get good income through good service. ”

The launch of the "zero liability guarantee for cargo damage" is another upgrade of the "Anxinbao" driver's rights and interests protection program, which is tantamount to a "reassuring pill" for drivers. Zhang Hongquan, a representative of Didi's delivery drivers, said, "Our drivers definitely want to pull the goods well, but it is inevitable that the goods will be lost and damaged." This question has always been on everyone's mind. Now with the 'zero liability guarantee for cargo damage', everyone will feel much more at ease when they receive orders for delivery. ”

Referring to the next step, Zhao Hui revealed that in the future, Didi Delivery will continue to explore more scenarios where the rights and interests of drivers are damaged, and constantly improve and upgrade the scope and content of the protection of drivers' rights and interests. Together with our partners, we hope to provide more flexible employment opportunities for the society and jointly promote the protection of the rights and interests of logistics workers. (This article will be published in the 9th issue of China Logistics & Procurement magazine in 2024)