For Xiaomi Auto, the 2024 Beijing Auto Show can be said to be a "home battle". The C-position display board at the entrance of the auto show says it all.
It seems that in order to fulfill the "friendship of landlords" - Lei Jun, CEO of Xiaomi Automobile, appeared in the showrooms of many mainstream brands and communicated with relevant executives.
What is remarkable is that Lei Jun went to the booth of Formula Leopard and met with Wang Chuanfu, CEO of BYD Auto. Lei Jun said that BYD has been a very important partner of Xiaomi mobile phones for more than ten years, and now Xiaomi cars are too.
Looking at the equation leopard "family bucket" in front of him, Lei Jun also praised: "It's very domineering when you look at the name, it must be a hit!"
Which product can impress Lei Jun? It is none other than the newly launched Leopard 5 Cloud Rim Deluxe Edition.
In response to consumers' calls for the Yun Yuan version of the model, the Leopard 5 has added the configuration of "Yun Yuan Luxury Edition", with a guide price of 329,800 yuan, and the Yun Yuan-P intelligent chassis system is no longer the exclusive configuration of the top version of the model.
Yunlin-P intelligent chassis system, as a "million-level luxury car" looking up to the same configuration of the U8, the strength must not be much to say, such as a large suspension elevation function, which can come in handy in the scene of outdoor crossing.
It is worth noting that although the price of the Yunlin luxury version model is 23,000 yuan lower than that of the top-of-the-line Yunlin flagship model, some configurations have made trade-offs.
Compared with the top-of-the-line model, the new configuration eliminates the front electronic differential lock, electric telescopic pedal (optional), and electric trunk door.
In terms of screen configuration, the 12.3-inch co-pilot entertainment screen, 50-inch HUD head-up display, and streaming media rearview mirror were also "taken" at the same time.
Finally, there is the comfort configuration, the new configuration cancels the NAPPA leather seats, front headrest audio, front seat massage, rear seat ventilation, car refrigerator, and one less wireless charging position.
All in all, the price reduction of 23,000 yuan for the new configuration is accompanied by a compromise in comfort. As for whether it is suitable or not, it depends on the user's car purchase needs. If you are a heavy enthusiast of cross-country crossing, you will naturally feel that it is worth it.
In addition to the release of the new configuration of the Leopard 5, Formula Leopard also brought a new direction of brand development this time.
In terms of new models, the Leopard 8 is expected to be officially launched in the third quarter of this year, and this large SUV will become the flagship model of Formula Leopard Motors in the future.
In terms of store channels, Formula Leopard Auto currently has 171 offline stores nationwide, covering 96 domestic cities (except Tibet Autonomous Region), and will further accelerate channel construction this year.
Finally, in terms of after-sales service, Formula Leopard will learn from the "new forces" and provide humanized services such as remote car pickup, airport delivery, and parking for driving.
There is one place that is more distinctive, in terms of emergency rescue, the service content of Formula Leopard Automobile covers "outdoor rescue". Officials claim that in Chinese mainland, as long as the area can be reached by rescue vehicles, outdoor rescue services can be provided.
【Conclusion】It is not difficult to see that as a sub-brand that emphasizes personalization and specialization, Formula Leopard Automobile can be said to have made great efforts in the field of hard-core off-road, which also makes today's new energy vehicle market more exciting.
As far as the author is concerned, in addition to the flagship SUV Leopard 8, I personally look forward to the mass production and launch of the convertible sports car SUPER 9. After all, in the field of performance cars, the potential of independent brands is worth looking forward to.
Finally, what do you think of the new configuration of the Leopard 5?