With the "May Day" holiday approaching, the tourism market ushered in a peak of bookings, and the popularity continued to rise. According to the travel booking data of major platforms, the "county tourism" during the "May Day" holiday is prominent, and the ticket orders for some scenic spots increased by 151% year-on-year.
County-level tourism - "small town stories" contributed new increments
After tasting northwest food in "Longshang Jiangnan", checking in "China's largest rural library" in the southwest border, and some people were persuaded to retreat by the "people from the crowd" in Suzhou and Yangzhou, they chose Xinghua, Taizhou, which is not so famous, where the morning tea is delicious and affordable...... This year's "May Day", more and more people are handing over holiday travel to "small places" that are not so famous.
In recent years, with the improvement of the quality of life and the increasing wealth of travel experience, tourists have begun to yearn for a quiet place to experience a different kind of style. Some county-level towns have keenly grasped this change, continuously improved the level of tourism services and facilities, and quickly filled the gap in this market with their uniqueness and differentiated advantages, becoming a new growth engine for the cultural tourism market. Go to Pingtan in Fujian Province to enjoy the dream scene of "Blue Tears", go to Zhengding in Hebei Province to visit the ancient city to shoot Hanfu, and enjoy rape flowers in Wuyuan, Jiangxi Province have been included in the "May Day Travel List" of many tourists.
With the in-depth development of tourism, the tourism concept and interest of Chinese people have gradually changed. Compared with crowded popular attractions, the attractiveness of tourism resources and cultural tourism products such as food, beautiful scenery, rich history, and folk culture in many small cities is rising.
On the other hand, the increasingly perfect transportation network and convenient transportation infrastructure are important foundations for the development of "small town tours", including county tourism. Many provinces in mainland China have realized county-to-county expressways, many counties have also been connected to high-speed railways, some counties have airports, and convenient transportation infrastructure has laid an important foundation for the rise of county-level tourism.
Outbound travel - many benefits ignite market enthusiasm
Driven by factors such as the favorable visa-free policy and the gradual resumption of international flights, the outbound travel market during this year's "May Day" holiday is even hotter.
Recently, outbound tourism is more favorable. In Southeast Asia, China has achieved two-way visa-free travel with Singapore, Malaysia and Thailand. The China-Laos Railway international passenger train, which has been open for one year, has brought a lot of convenience to outbound travel, and many places that used to need to be reached by transferring planes or trains can now be directly reached by taking the China-Laos Railway train. Cross-border trains are favored by more and more tourists, and they have also driven outbound travel from Southeast Asian countries.
Thanks to the recovery of international routes and the increase in supply, this year's "May Day" outbound travel is more cost-effective than last year. In addition, the currency exchange rate of some countries has fallen recently, which is conducive to outbound travel. Fliggy's data shows that during the May Day period, the per capita purchase price of international air tickets fell by 19% year-on-year. Some netizens said that this year's "May Day" outbound travel tickets are also much cheaper than last year's, and there is more room for choice of overseas travel destinations.
"Post-00s" check-in tour - carry the banner for Internet celebrity cities
From Zibo to Harbin, from Tianshui to Kaifeng, to see the ship on the East Fifth Street of Dalian Port, and to Chengdu to check in "Disney", the Internet celebrity tourist city is indispensable to the figure of college students.
Compared with traditional hot tourist destinations, the "post-00s" have a soft spot for Internet celebrity cities. They are very sensitive to the fashion trends on social media, especially on short video platforms, and can quickly perceive and refine the popular context of Internet celebrity cities through some carriers and symbols. Whether it is the barbecue in Zibo, the ice and snow in Harbin, or the spicy hot in Tianshui, the "village super" and "post-00s" in Rongjiang carry the banner for wave after wave of Internet celebrity city platforms. Young people's travel methods and consumption habits are exerting an important influence on the cultural tourism market, constantly creating new consumption scenarios.
Self-driving car rental tour - free and slow driving leads the travel trend
With the characteristics of flexibility, convenience and group travel, self-driving travel has become a popular choice for travel during the "May Day" holiday, which indirectly drives the demand for car rentals, and it is even difficult to find a car in popular areas.
Behind the rapid development of the car rental and self-driving business is the joint promotion of "the right time, the right place and the right people". With the gradual affluence of material life, a more experiential, free and personalized travel method has become the first choice for tourists, and renting a car for self-driving travel just meets the needs of people to explore the unknown and experience different lifestyles.
On the other hand, the popularization of smart phones and the development of mobile Internet have made navigation, accommodation reservations, and scenic spot inquiries within reach, which has greatly improved the convenience of renting a car for self-driving tours. The comprehensive revitalization of rural areas has brought earth-shaking changes to the infrastructure construction in rural areas. More and more rural roads are connecting cities and shortening distances, and at the same time, they are also "threading" a tourism network on the land of China.
Curator: Liu Juan
Producer: Tang Xinyi
Editor: Zhou Jiamiao, Du Jiahui (intern)
Design: Wang Yajing
Proofreading: Sun Hui
Co-ordinator: Zhang Qi