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"The Legend of Ruyi" once again set off a wave of spit carnival, and after a lapse of six years, it made people feel a lot of emotion.
This frenzy of complaining began at Station B and quickly spread to major social platforms, continuing to ferment, constantly appearing on hot searches, and new stalks emerged one after another. Compared with the grand occasion of the show's premiere, this time the complaint has reached an unprecedented height.
Behind the resurgence of "The Legend of Ruyi" is the audience's resistance to the excessive maintenance of fans, the face of outdated creations, and a manifestation of the change of the spirit of the times.
The spit action around "The Legend of Ruyi" can be described as confusing.
In July last year, a UP owner of the B station game named "It's okay to get stuck" released a video that simulated the scene of "The Legend of Ruyi" in the game "The Sims 4", and criticized the unreasonableness of the plot.
From this, the wheel of fortune began to turn.
Another game UP owner, Westminster Abbey, was quickly pushed by big data to complain about the video of "The Legend of Ruyi" in the issue of "It's Okay to Get Card".
"I happened to have watched "The Legend of Ruyi" back then, and I completely agreed with her opinion, plus we are both game lovers, so I immediately followed her. The result caused a violent reaction from some fans of the show, who attacked her in the comments, saying that she was talking nonsense. In order to prove her point, she began to officially complain in detail about "The Legend of Ruyi" episode after episode, and fought back against these attacks, which was very exciting and attracted many people to watch. Westminster Abbey told Sohu Entertainment.
The team that complained about "The Legend of Ruyi" gradually grew. Westminster said: "It is certainly not enough to speak alone, and the pace of renewal cannot keep up with the growing demand of the audience. Later, I saw a few familiar complaints in her comment area, and we basically started recording videos ourselves because we found more slots when watching her videos and felt unhappy. ”
Soon after, Westminster Abbey also joined the action of complaining about "The Legend of Ruyi".
In the comment section of the "Legend of Ruyi" complaining video, the maintenance behavior of fans made Westminster Abbey feel incomprehensible. Once, in order to refute someone, he was so angry that he couldn't sleep in the middle of the night, and in a fit of rage, he wrote a reply of thousands of words, but later deleted them all.
"It's a waste of time to write so many words to play the piano to the cow, and no one else can see it. I think it's better to share these thoughts with people who can understand them. So I started making my own spit videos. ”
Up to now, Westminster Abbey has produced 17 episodes of "The Legend of Ruyi" from a psychoanalytic point of view, with a maximum of 565,000 views, and the number of fans has increased from more than 1,000 to 55,000.
"It's true that after making a complaint, the number of fans has increased. The game I made before was not very popular, and it had more than 1,000 fans. Ever since I started playing unpopular games, I didn't think there would be too much traffic, and now I don't think it's 'traffic'. Westminster said.
After the frenzy of complaining, there is a period of cooling.
One after another, the video of "The Legend of Ruyi" made by the UP master was taken off the shelves, and Westminster Abbey also received complaints, and three videos were taken off the shelves.
Westminster Abbey told Sohu Entertainment: "I didn't receive a complaint from the actor himself, it was Beijing ZOSE Ruide Culture Media Co., Ltd. that caused the video to be taken off the shelves." The reason for the complaint was copyright issues. ”
ZOSE Ruide Culture is not the producer of "Ruyi", but a comprehensive service provider responsible for copyright management. I have also removed videos related to "Walking with the Phoenix" and "Painting the Rivers and Lakes" due to copyright issues before.
Westminster Abbey is also concerned about copyright issues: "Ordinary people who want to get involved in a lawsuit. As to whether the use of film reviews from the original drama constitutes infringement, the result of my investigation is ambiguous. ”
In order to avoid the worst-case scenario, Westminster Abbey has processed the footage in the complaining video, no longer using the original footage, and constantly appealing to the audience not to promote him.
"There is no profit in the first place, in case I am really accused one day, can I afford to pay it? The platform enjoys the benefits of film and television, but does not give clear regulations. At the very least, we should be clearly informed of what constitutes infringement, otherwise this is not making the UP owners happy
"Take all your belongings and your life, and go to the demining road. ”
02 The ups and downs of word-of-mouth
Just like Ruyi's life, which is as tortuous and changeable as Ruyi's life, the experience of "The Legend of Ruyi" can also be said to be ups and downs.
At the beginning, it was a highly anticipated big production - it was claimed to be a sequel to "The Legend of Zhen Huan", starring actress Zhou Xun, and the stills released in advance also showed the production team's good aesthetic vision.
Westminster Abbey was also one of the audience looking forward to "The Legend of Ruyi", "I was one of the first audiences, and this lineup is quite attractive. As an ordinary audience, for these old drama bones and powerful actors, everything looks so perfect, I think this must be a good drama, and it will be very stable. ”
During the long time when "The Legend of Ruyi" was waiting to be on TV, "Yanxi Raiders" was the first to be broadcast on the Internet and became a hit drama in the summer at that time. At that time, there were still many viewers who regretted that "The Legend of Ruyi" missed a good time.
After the broadcast of "The Legend of Ruyi", word-of-mouth immediately caused controversy.
In the first few episodes, Zhou Xun played Ruyi as a girl, but faced doubts from the audience. Her performance status did not match the age of the character, and her makeup was not recognized, which caused the play to be questioned at the initial stage, and was even nicknamed "Ganlu Temple".
Westminster Abbey recalls how it felt after watching the first episode of "The Legend of Ruyi", describing it as "extremely complicated and terrible", leaving people at a deep loss, bewilderment and disappointment. This complex emotion left a deep impression on the hearts of the audience.
Subsequently, "The Biography of Ruyi" encountered many controversies, including problems such as inconsistent with history and inappropriate propaganda language.
However, after the end of the series, the reputation of "The Legend of Ruyi" gradually improved, and the Douban score increased from 6.5 to 7.5 points.
Unlike Zhen Huan and Wei Yingluo, Ruyi is actually a loser in Gong Dou, and "The Legend of Ruyi" is a work that speaks for losers.
Director Wang Jun said in an interview that Ruyi achieved a counterattack spiritually, "She finally rejected the Forbidden City and destroyed everything related to the royal family." She is a free soul who seeks inner liberation, and she uses death to achieve her own liberation. ”
This tragic idea and higher, more literary, and more aesthetic expression became one of the reasons for attracting the audience.
Supporters believe that Ruyi has completed the "queen's escape" and achieved "spiritual freedom", breaking the routine of palace fighting dramas and subverting the logic of power.
However, in the second year after the broadcast, "The Legend of Ruyi" was taken off the shelves, and the audience lost the channel to watch the genuine series. If it is no longer mentioned and watched repeatedly, "The Legend of Ruyi" may be forgotten.
Today, when the long-tail effect is becoming more and more important, many old dramas have been watched repeatedly, attracting new audiences, such as "The Legend of Zhen Huan", "Do You Know If You Should Be Green, Fat, Red and Thin", "Langya Bang", "New Three Kingdoms", etc.
It is worth imagining that "The Legend of Ruyi" achieves the "long tail effect" in a comical and absurd way.
However, re-watching it after six years, it is not surprising that the reputation of "The Legend of Ruyi" has declined again.
In the behind-the-scenes documentary, the director wants the audience to see "The Legend of Ruyi" as a work of art. However, in practice, "The Legend of Ruyi" failed to break the inherent routine of palace fighting dramas, nor did it establish a new model.
Despite the choice of the loser of the palace fight as the protagonist, the story of "The Legend of Ruyi" still presents the same, trapped in the palace walls. The plot revolves around who is pregnant, who has fallen out of favor, who is colluding with whom, etc., and lacks novelty.
The harem group portraits in the play are also mostly stereotypical tool roles and lack complexity.
As for the image of Ruyi, a "spiritual rebel" that the creators want to create, there is also a problem of logical inconsistency.
Although Ruyi is mentioned in the play as having family responsibilities and sincere love, these plots are not fully represented in the play.
Overall, although "The Legend of Ruyi" is controversial, it also has its own uniqueness.
In the behind-the-scenes documentary, the creators said that what they wanted to explore was "the siege of the marriage of the imperial couple", "exploring the various possibilities of human nature", and "questioning the feudal imperial marriage".
Zhou Xun mentioned: "In this story, Ruyi feels cold again and again, in fact, I think this is a process of love, which will gradually fade away." ”
Emphasizing the decline of love and the tragedy of marriage to interpret the relationship between the emperor and the concubine may have deviated from the essence from the beginning.
The most noteworthy reason for the tragedy of a harem woman under the feudal system may not be the disappearance of love, but the structural and institutional tragedy. Moreover, Zhen Huan's mother has long said that the emperor and the concubine are not ordinary couples, and there are still monarchs and ministers.
As for Ruyi's last "spiritual rebellion", there are women who pursue freedom to leave the harem in "The Desire of the Golden Branch", and there are also Shen Meizhuang and Ye Lanyi who are unwilling to participate in the harem struggle in "The Legend of Zhen Huan".
In six years, "The Legend of Ruyi" has been reduced from a partial overturn to a comprehensive overturn. But similar to the new era interpretation of old dramas does not only exist in "The Legend of Ruyi".
As early as a few years ago, the audience reinterpreted "Huanzhu Gege", and the most important sign was the reversal of Concubine Ling's image.
When I was a child, I watched "Huanzhu Gege", and I only felt that Concubine Ling, who helped the protagonist group everywhere, was really gentle and kind, but now, it is quite popular to say that "the seemingly kind Concubine Ling is actually full of scheming", "Xiaoyanzi and Ziwei are both concubines and knives to deal with the queen." ”
An Lingrong in "The Legend of Zhen Huan" has completed the transformation from "villain" to "I am An Lingrong".
Many years after the end of the series, An Lingrong, who has low self-esteem, sensitivity and internal friction, has become the object of self-projection of migrant workers, with no background, not valued, conscientious, and crawling.
Similar to An Lingrong, Wei Yanwan in "The Legend of Ruyi" has changed from a "villain boss" to a "real heroine".
In the play, she is the villain who has harmed countless people and is not worthy of being saved. However, contemporary young audiences have seen her humble background, the tragic past of being bullied, her ambition to climb up, and her bold and decisive character.
Wei Yinwan, who has a bad background but is motivated, is welcomed, while Ruyi, who has a lot and believes in love but looks down on Wei Yinwan, was abandoned by the audience.
During the Qiong Yao period, the protagonist was usually a kind-hearted Cinderella, while the supporting characters were mostly rich girls with bad intentions. At that time, the audience believed that as long as they struggled, they could counterattack, and believed that as long as the pure person was self-purifying, honest and kind, he would get the reward he deserved. This was largely in line with the social environment of the time, where the audience, although not yet rich, was full of opportunities.
However, more than 20 years have passed, as film critic Mao Jian said, domestic film and television dramas have evolved into a place where "appearance is distributed according to status and property, and morality and future are distributed according to appearance".
The protagonist becomes rich, but the supporting characters are often people from humble backgrounds but with deep scheming. The audience no longer believes that a fairytale counterattack can be achieved with personal efforts alone, looking for a life that they can't have in Shuangwen, and finding resonance in the body of "An Lingrong".
For the audience, each drama can only accompany them for a certain distance. And for creators, this may also be a warning to transcend the times, rather than cater to them.