In the spring of Xi'an, the cherry blossoms under the ancient city wall are like clouds, and the catkins are fluttering next to the Big Wild Goose Pagoda. The spring breeze blows, and the wind chimes of the bell and drum tower are crisp and pleasant, echoing in every corner of the ancient capital. The sun shines on the terracotta figurines of the terracotta warriors, and the heaviness of history is intertwined with the vitality of spring, painting a picture of the blend of ancient and modern.
On April 24th, the 2024 ZOTAC AIGC Exploration Summit hosted by ZOTAC was successfully held in Xi'an, the ancient capital of the Thirteen Dynasties, and the summit invited leaders of the Shaanxi Provincial Government, representatives of enterprises and companies from all walks of life, professional scholars, pioneer artists in the field of AI, UP masters and many media teachers to explore more possibilities of "artificial intelligence +" in the future and seek new opportunities for AI!
Poetry classics: AI reproduces the thousand-year-old capital
At the beginning of the meeting, the "Shaanxi Cultural Tourism AI Short Film" carefully prepared by ZOTAC became a highlight of the summit. This short film uses AI technology to transform Shaanxi's rich historical and cultural resources into a stunning visual feast. From the morning bell and dusk drum of the Bell and Drum Tower to the thousand-year-old charm of the Big Wild Goose Pagoda, from the majesty of the Terracotta Warriors and Horses to the royal grandeur of the Huaqing Palace, AI technology has brought these cultural heritages to new life. NVIDIA's GPU technology in collaboration with ZOTAC plays an important role in this short film, demonstrating the great potential of AI for cultural heritage and creative expression.
Artificial Intelligence: The Rise and Challenges of AI
After watching the wonderful cultural tourism AI short film, it is now the turn of Mr. Huang Xinbo, deputy director of the Shaanxi Provincial Department of Industry and Information Technology, to give an opening speech for the summit. Mr. Huang Haibo said that AI represents advanced productivity and has also promoted the rapid development of Shaanxi's digital economy industry. And now AI technology has made major breakthroughs in natural language processing, image generation, speech recognition and other fields, bringing revolutionary changes to content creation, advertising, media and other industries, we should all seize this opportunity to let AI play a greater role.
Immediately afterwards, Mr. Gui Honggang, General Manager of ZOTAC China, also emphasized the importance of building sovereign AI infrastructure. He believes that every country needs to have its own artificial intelligence, which is not only an inevitable choice for technological development, but also a strategic need for national security and future development. As a global core partner of NVIDIA, ZOTAC is facing the challenge of how to better serve the society and all walks of life with its products.
Frontiers of Technology: NVIDIA's AI Revolution
If AI wants to flourish, it is naturally inseparable from the support of hardware and software, especially now, when everyone mentions AI, they can think of NVIDIA, which has been deeply engaged in the field of AI for many years, and has launched countless powerful hardware, providing strong AI computing power support for AIGC development and creation in all walks of life. It can be called the absolute leader in the field of artificial intelligence computing and AI chips.
In his speech, Mr. Lv Zhuang, product manager of NVIDIA's consumer business unit, shared NVIDIA's latest progress in AI technology dynamics and leading edges. In particular, the well-known GeForce RTX 40 series graphics cards have a lot to offer in the field of AI, and in the gaming field, the birth of DLSS 3.5 is of great significance to gamers, with the addition of ray reconstruction technology to greatly improve the image quality of ray-traced games, and with the frame generation technology of DLSS 3.0, it has achieved a double "harvest" of image quality and game frame rate.
In addition to improving frame rates and image quality, NVIDIA is also introducing ACE microservices, which make it easier for game, tool, and middleware developers to apply state-of-the-art generative AI voice and animation models to virtual digital characters in games. Players can have real-time conversations with in-game NPCs, and the feedback results of each conversation are not static, which will be a game-changer for the gaming industry in the future.
The creative field is also full of flowers, especially the current RTX graphics cards can be used to accelerate Stable Diffusion, model training, auxiliary content creation, etc., and even the latest GeForce RTX 40 series graphics cards and black technologies such as Tensor RT, which greatly improve the efficiency of image production in terms of AI, and the powerful productivity is self-evident.
NVIDIA's RTX Video Super Resolution (RTX VSR) is actually a video version of DLSS technology, which can increase the resolution of videos in the browser through AI technology, showing unprecedented display effects.
Insight into the future: ZOTAC's far-reaching layout and innovative design
In the wave of AI technology, ZOTAC knows that the development of enterprises is inseparable from cooperation and win-win. As NVIDIA's global core AIC, ZOTAC has been working with NVIDIA since 2006 and has gone through 18 years of glorious history. Throughout this journey, ZOTAC has always been committed to providing the industry, graphic creators, and gamers with superior graphics cards, ZBOX mini hosts, and servers.
Mr. Deng Weixiong, Product Manager of Marketing Department of ZOTAC China, said that the industry needs to grow continuously, and the whole process from AIGC application layer to GPU server to accelerate data-intensive computing requires equipment with stronger computing performance, higher energy consumption ratio and better scalability. ZOTAC's products are precisely to meet these needs, and in the future, ZOTAC will also bring products that are more in line with the needs of the times to consumers and all walks of life.
In addition, Mr. Deng Weixiong also revealed the news that at the upcoming Taipei Computer Show, ZOTAC will launch a blockbuster new product, which will not only continue ZOTAC's consistent high quality and innovative spirit, but also integrate the latest AI technology to bring users an unprecedented experience. ZOTAC looks forward to witnessing this exciting moment with industry colleagues and exploring the infinite possibilities brought by AI technology together.
Cross-border integration: AI empowers all walks of life
At this summit, many partners and guests from various fields also came to share the opportunities and challenges brought by AI empowering all walks of life on the new opportunities of "artificial intelligence +" in the future.
At the ZOTAC AIGC Exploration Summit, Mr. Mao Jiaping from Shanghai Kuanpan Technology delivered a wonderful speech on "AI Empowering Cloud-Edge Intelligent Terminals". He emphasized the key role of AI in improving cloud computing efficiency and intelligent services, and looked forward to how AI technology can promote the intelligent upgrade of terminal equipment by enhancing cloud-edge collaboration. Mr. Mao Jiaping revealed the potential and opportunities of AI in shaping the future development of cloud computing and intelligent terminals.
Mr. Yu Guanglai, the founder of Shanghai Kaitian Studio, delivered a speech entitled "The Digital and Physical Development of Chinese Culture", which delved into the future role of AI in cultural inheritance. In the context of the digital age, AI is not only a tool, but also an enabler, which will help us faithfully inherit and reproduce the essence of traditional Chinese culture. Through the power of AI, Kaitian Studio has made remarkable achievements in the field of digitizing traditional Chinese culture, perfectly integrating traditional art with modern technology, and opening up a new path for the dissemination and innovation of traditional culture.
Immediately afterwards, Mr. A Qiu, a partner of Youshe.com and the person in charge of the brand center, brought a wonderful sharing with the theme of "AIGC Empowers Design and Leads the Road to Innovation". Mr. A Qiu deeply analyzed how AI technology has profoundly changed the working mode of designers, AI not only provides designers with powerful tools, but also triggers a revolution in thinking. The introduction of AI has allowed designers to complete their creations with unprecedented speed and precision, greatly improving work efficiency. At the same time, AI's algorithms and models can also inspire designers, helping them to think outside the traditional framework and explore more innovative possibilities.
Mr. Ben Qiaojin, Senior Vice President of AI Strategy Department of Fanfei New Media Operation (Shenzhen) Co., Ltd., discussed the application of AI in commercial photography and new media communication. AI technology not only improves the efficiency of image processing, but also optimizes content recommendations through accurate analysis, significantly enhancing the communication effect of new media. The potential of AI to improve user experience and personalized services provides practical guidance and future direction for AI applications in the new media industry.
In the second half of the summit, there was more dry goods to share. Senior AIGC professionals from the fields of media, advertising, architecture, and visual design also introduced the applications and advantages of AI in different fields to the participants.
Mr. Xue Cheng, Technical Director and Head of the Evaluation Office of Sanyi Life, shared the insights of media people on PC AI, which is not only a traffic password in new media communication, but also a powerful tool to help us become a traffic password.
AI has also helped the field of scientific research, especially with the combination of AI and big data, the field of scientific research has made a qualitative leap. Mr. Bao Shuai, a lecturer at the University of the West of Scotland and a former researcher of AI4Science at Southern University of Science and Technology, gave an in-depth analysis of the application prospects of AI4Science in the research and development of lithium batteries. AI plays a key role in the research and development of battery materials science, and the addition of AI technology can not only accurately analyze and simulate, but also accelerate the discovery of new materials and improve battery performance. AI has a lot to offer in advancing science!
Mr. Jiao Yuxuan, founder of China Construction Northwest Design Research Institute, XA-AI Studio, and long-term strategic partner of Xi'an Academy of Fine Arts in the direction of AI, said from "Research and Sharing of AIGC-SD in the Design Direction of Exhibition Space" that AI will help designers better realize creativity and innovation, and designers need to understand and master AI technology and become masters of this tool.
If you're a practitioner in the field of architecture, AI can also bring a whole new experience. At this summit, Mr. Di Diu, the head of AI of the senior of architecture and the official lecturer of SketchUp, shared the dry goods of AIGC empowering the construction field. From line drawing generation, model generation, real-time generation, and building models, AI will enable workflows to be upgraded.
Tudouren, a pioneering artist in the field of AIGC, put forward a thought-provoking point at the ZOTAC AIGC Discovery Summit. He believes that when the idea-to-output cycle is shortened to 5 seconds, it will have a disruptive impact on many industries. The rapid development of AI is not limited to the revolution of the advertising industry, it is transforming the infinite imagination of human beings into works of visual art, and then widely disseminated. The impact of AI has permeated every industry, driving innovation and change.
Do you still remember the Shaanxi cultural tourism AI short film before the summit began, its author is the champion of the multi-field AIGC creative competition, Ali AITIC cooperation lecturer, South Korea's exprive agency design consultant of the thirteen teachers, at the end of the summit, he took the creation process of "Shaanxi Province AI Cultural Tourism Promotional Video" as an example, vividly showing how AI technology can help creativity and cultural inheritance. From the idea to the presentation of the finished product, the efficiency and comprehensive assistance capabilities of AI are impressive. AI not only greatly improves the efficiency of creation, but also plays a key role in accurate expression and artistic reproduction, especially in the inheritance and promotion of traditional Chinese culture.
Hardware Pulse: The AI Equipment Show with Outstanding Performance
At the summit site, ZOTAC also showcased a number of graphics cards and hosts that have strong advantages in AI creation and AI computing power. The design full of science and technology, with strong performance, is exactly the hardware equipment needed in the AI era. The newly launched GeForce RTX 40 SUPER series graphics cards are even more amazing, with outstanding appearance and hardcore performance, every point has pierced the hearts of countless gamers.
The graphics cards and consoles on display are equipped with the latest GeForce RTX 40 series graphics cards, which are designed to meet the computing needs of the AI era. Not only are they capable of handling complex data analysis and machine learning tasks, but they are also capable of supporting high-end game graphics and professional-grade graphic design work. The strong performance of these hardware devices provides strong support for AI applications, whether it is in scientific research, medical care, autonomous driving, or the entertainment industry.
Guests were not only able to observe the look and feel of these cutting-edge hardware up close, but also to experience their efficiency and stability in handling AI tasks through live demonstrations. ZOTAC's engineers and product managers were also present to answer questions from visitors and share their experiences and stories in the process of AI hardware design and development.
epilogue
The development of AI technology has not only promoted industrial upgrading and transformation, but also had a profound impact in the social and cultural fields. In terms of society, AI technology has provided people with smarter services, such as smart homes, smart healthcare, etc., improving people's quality of life. In terms of culture, AI technology also provides new possibilities for artistic creation and cultural dissemination.
The 2024 ZOTAC AIGC Discovery Summit is not only a grand event about AI technology exchange, but also an in-depth exploration of future possibilities. As AI technology continues to advance, there is reason to believe that it will become a powerful driving force for society to move forward. Let's ride the long wind of AI together, break the waves, and open up a smarter and better future.