Qianjiang Evening News
As the saying goes, "cures all diseases",
Few girls can resist
The joy that comes with bags, especially big-name bags.
As the May Day holiday approaches,
The reporter found that on a social platform,
The topic of "luxury bag rental" has attracted widespread attention and heated discussions.
A social platform netizen commented
The original price is tens of thousands of yuan
Even hundreds of thousands of luxury bags can be rented for tens of yuan or even a few yuan a day.
Some don't require a deposit,
A lot of young people have already tried it.
The purpose of renting a bag is not the same,
Weddings, events, exhibitions, holiday outings,
The reasons for renting are similar.
Enjoy big names, save money, love the new and hate the old, etc.
Can renting a bag really save money?
Is it vanity or sanity?
What are the pitfalls behind it?
The reporter conducted an investigation.
Rental luxury bags for exhibitions, weddings
Is it a rational and fashionable view of consumption?
打开某租包app首页，爱马仕、CHANEL、LV、GUCCI、DIOR等大牌包包映入眼帘。
The homepage of a rental package platform
"It's like opening the wardrobe of your own house, and dozens of dollars can be used for a day, this feeling is not too happy!" "Zou Yuan, 34, is a heavy renter who rents luxury bags of different brands almost every month. Zou Yuan said that her original intention of renting a bag was just to like the style and design of the bag, "Women are easy to like the new and hate the old, second-hand depreciation is very painful, spend some money to feel it, if you really like it and buy it." I can afford to afford a big-name bag, it's just a matter of whether I want to or not. ”
Zou Yuan is the general manager of a cosmetics company in Hangzhou, and her consumption level is not low, but she feels that "the cost performance of luxury bags is really not that high", she has bought four or five luxury bags before, and has never bought a new one after carrying dust a few times.
Because she often participates in exhibition activities and goes abroad to discuss business, Zou Yuan also rented the big-name clothes she wore before. A year ago, she came into contact with the rental platform, and in her opinion, renting a bag, like renting clothes, is not only a rational and fashionable consumption concept, but also a way of life.
Indeed, when the financial conditions allow and your own interests are high, buying a bag is the best choice. But for certain groups, renting can also be a short-term pleasure.
Source: Visual China (unrelated to the picture and text)
This year's "May Day", 26-year-old Yan Lu is going to attend her ex-boyfriend's wedding, she already has two big-name bags, but she needs to match clothes, she decided to rent a Chanel, "I didn't want to steal the limelight, I just wanted to improve my aura." "It's not just that you have to have it to prove your ability, just like you can't live happily without having a boyfriend. Yan Lu told reporters that buying and renting, but everyone's consumption concept is different, not to mention that people will also have vanity.
Rental bags are mostly second-hand goods
Post-use damage assessment is a difficult problem
According to the China Luxury Report released in 2023, Chinese's luxury consumption accounts for about 38% of global luxury consumption, and Chinese consumers are the most important force in global luxury consumption.
But not everyone has the corresponding financial ability, brand new big-name bags are expensive, cumbersome to maintain, and idle after only a few times, which is cost-effective.
The most important thing about choosing the way to rent a bag is that you can save a lot of money, but it also comes with a lot of problems.
Recently, some consumers reported to reporters that the luxury bags they rented on a platform were "forcibly deducted" by the platform because of stains. The reporter found this rental platform and inquired as a consumer. According to the customer service, the principle of compensation depends on the condition of the stain and the impact on the value of the goods.
According to the "Commodity Damage Assessment Standard" of the lease contract, compensation for "stains that cannot be removed and do not affect the lease and sales" shall be compensated for the damage, with a maximum deduction of 40% of the deposit (the deposit is close to the market price of the bag), and if the stain causes the inability to lease and sell, the full amount shall be compensated.
The "commodity damage assessment standard" and the fineness rating standard of a rental contract platform
According to the customer service, the goods on its platform have passed the inspection and appraisal of the luxury goods appraisal center of the China Inspection and Inspection Group, with a certification certificate, 100% authentic, and the logistics can be delivered the fastest next day, and the minimum rent is only a few yuan a day.
The reporter entered the platform to experience, and after registration, he was given a 7-day membership and enjoyed a 50% discount. The reporter chose an LV shoulder bag, the condition of grade A (normal use traces), 7 days of rent, 34 yuan / day, the platform automatically selected a value of 10 yuan "slight scratch free worry-free" service, plus logistics, the newcomer discount of 50 yuan, 7 days of rent a total of 257 yuan, a deposit of 14200 yuan;
The rental price of LV bags on a leasing platform
The customer service said that the products on the platform are second-hand goods rather than brand new, and there is a corresponding procurement platform, but the procurement channel cannot be informed. Each item is labeled with a condition rating of S+, S, A, B, and C, corresponding to "almost new" to "severely defective". The reporter looked through the homepage and found that most of the goods were A-grade.
Online rentals cannot be confirmed in person
It is easy to lead to disputes
On social platforms, netizens' concerns mainly focus on whether the bag is genuine, whether the deposit will be seized due to wear and tear caused by use, and some people are worried about the hygiene of the rental bag.
Some people in the industry believe that the luxury bag rental model is popular with young people because young people are willing to accept the "sharing economy". However, due to the inability to confirm the business process of online logistics and distribution and return of luxury goods leasing platforms and the relevant damage identification standards in person, disputes can easily arise. "In the process of renting luxury bags, there are certain legal risks. Zhu Jieping, a specially invited researcher at the China Policy Science Research Association and a founding partner of Taikun Law, told reporters that the lessor has the right to claim compensation because the lessee loses or defaces the leased items. Zhu Jieping reminded consumers that when leasing, it is necessary to confirm the shape of the leased items and fix the corresponding evidence, otherwise disputes will easily arise when returning.
Netizen comments
"Shared Rental Package"
Is it vanity or sanity?
Netizens have a lot of discussions about this.
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Editor in charge: Yuan Ying
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