On April 25, Kia's global best-selling entry-level SUV, the Sonais, was officially launched at the 2024 Beijing Auto Show, with a total of two models: the comfort version and the luxury smart version. At the same time, Kia also brought a deposit doubling gift, an easy car purchase gift, a worry-free travel gift, an old friend feedback gift, and multiple car purchase gift packages, with a limited-time smart option price starting at 88,900 yuan.
Sonay is positioned as a "new generation of smart SUV", which is tailored for contemporary independent young people. As a global model that takes into account trend, fashion and intelligent positioning, Sonay has inherited the quality gene of Kia's 80-year car manufacturing history, and at the same time, it has systematically upgraded its intelligent and technological configuration to meet the diversified needs of young Chinese users.
The new car is not only equipped with the rare L2 intelligent driving assistance system in the same class, with the most advanced panoramic vision and 181mm ground clearance in the same class, but also equipped with Kia Connect & Baidu Intelligent Interconnection System 3.0, the whole system is equipped with 6 airbags as standard, providing one-button start & smart key, wireless charging of mobile phones, electric folding & heating of exterior mirrors and other mainstream convenience configurations in the same class, which will be "smarter, better looking, and better open" The new standard of three good, redefining the first smart SUV for young people.
Equipped with a rare L2 intelligent driving system in the same class, Sonai is the "smartest" in the same class
Nowadays, the road traffic environment is becoming more and more complex, the use scenarios are more abundant, and higher-level intelligent capabilities have become a new trend in the definition of automotive products. In order to meet consumers' demand for intelligence, Sonay is equipped with a rare L2 intelligent driving assistance system in its class, covering urban commuting, high-speed driving, rural roads and other road conditions in an all-round way. Sonay provides advanced intelligent driving functions such as FCA Forward Collision Avoidance Assist, FCW Forward Collision Warning, LFA Lane Keeping Assist, and LKA Lane Departure Avoidance Assist. Forward Collision Avoidance Assist recognizes vehicles, pedestrians, and two-wheelers, and in particular, it can actively brake at a minimum speed of 5 km/h, and even in the face of dynamic obstacles, at a speed of 130 km/h.
In addition, thanks to the front camera with higher recognition accuracy, Sonay's lane keeping assist can achieve stable and centered driving at speeds of over 170 km/h, bringing users a safer and more secure driving experience. At the same time, the Sonai is also equipped with LDW lane departure warning, ISLA intelligent speed limit assist, DAW driver attention warning, HBA high beam assist and cruise control and other intelligent driving assistance configurations that are rare in the same class, which can be called the most intelligent entry-level SUV.
In terms of intelligent cockpit, Sonai is equipped with a 10.25-inch colorful LCD instrument panel and a 10.25-inch multimedia touch screen, with a more scientific and technological visual effect, and also applies Kia Connect & Baidu intelligent interconnection system 3.0, which supports voice control, real-time online navigation, remote control, car-home interconnection, online entertainment, etc., realizing that entry-level fuel SUVs can also watch movies in the car, listen to music, and intelligently control their homes.
It is worth mentioning that Sonai's voice control can realize the unique dual-tone voice recognition function of the same class model, which fully meets the needs of young users for intelligent interconnection and infotainment, and the OTA upgrade function also allows Sonai to be used and updated even as a fuel vehicle, with intelligent capabilities that are no less than those of electric vehicles of the same level. In addition, mainstream configurations such as wireless charging for mobile phones, smart keys & one-button start, and Bluetooth keys for BLE mobile phones are also readily available, allowing users to fully feel the convenience and calmness brought by cutting-edge intelligent technology.
The styling design is wild and cool, and Sonai is "better-looking" at the same level
As a fashionable car designed for young urban users, in terms of appearance, Sonai also fully meets the aesthetic needs of young users. In terms of exterior design, Sonay adopts Kia's new "Bold & Wild" design concept, and the front part of the car adopts the family's signature tiger roar design, with exquisite Star-Map LED headlights and cool high-gloss black front grille chrome decoration, highlighting the trend and fashion.
The side part of the car, thanks to the lean and concise body waistline design, Sonay's side shape appears to be full of power, with exquisite and fashionable 16-inch aluminum alloy mirror wheels and a unique overhead cargo frame design, which sets off the strong sports atmosphere on the side of the vehicle;
In addition, in terms of body color, Sonay not only has three monochrome bodies: pearl white, aurora black, and olive green, but also, in order to meet the personalized needs of young users, Sonay also provides two two-tone body colors: pearl white/black and dynamic red/black, which bring a stronger visual impact.
The driving experience is comfortable and calm, and Sonai is at the same level as "better driving"
When more diverse lifestyles such as outings, camping, and picnics are emerging in the new generation, comfortable driving experience is becoming a rigid travel demand for young consumers. Sonai understands the wild joy of young people's happy life, not only has a better driving experience in the same class, but also has the highest safety level in the same class.
With the class-leading panoramic vision and an ultra-high ground clearance of 181mm, Sonay can easily cope with more complex and diverse driving scenarios with four driving modes: sporty, comfortable, economical and intelligent, bringing a more relaxed and comfortable driving experience. The classic power combination of mature and reliable 1.5L Smartstream engine + IVT transmission fully balances power and fuel economy when traveling in multiple scenarios.
In terms of riding experience, Sonay fully considers the riding experience of every driver and passenger, and the high-end leather seats are ergonomically designed and have a wider and thicker shape, which not only makes the riding experience more comfortable, but also brings better body support to the driver and passengers. The front seat headrest is 4-way adjustable and the rear seat headrest is 2-way adjustable, which fully takes into account the riding experience of drivers and passengers of different sizes, and further improves the riding comfort, and the rear seat folding (6:4) improves the utilization of the interior space, which can easily cope with the more diverse car use scenarios of young users.
In addition, the Sonay also has the highest level of safety in its class, with six airbags as standard, and is equipped with front and rear parking distance warning (PDW-F/R) and a rear camera. At the same time, all models are equipped with safety features such as Hill Start Assist (HAC/DBC), Rear Cross Traffic Display (RVM), Vehicle Stability Control (ESC), and Tire Pressure Monitoring System (TPMS) as standard, bringing a relaxed and safe travel experience.
Nowadays, in the face of the extremely involuted Chinese auto market, Sonay, which integrates Kia's global leading quality, high-end intelligence, extreme safety and excellent driving fun, is Kia's sincere work carefully created for Chinese young people. As a "new generation of smart SUV", Sonet will also re-establish the value benchmark of entry-level SUV with its unique wild design, the strongest intelligent ability in the same class, the better driving experience in the same class, and the highest safety level in the same class, and open a high-quality life of smart travel for Chinese young people with high-end intelligence comparable to electric vehicles.