With the arrival of spring in April, the high-profile 2024 Beijing International Automobile Exhibition opened at the China International Exhibition Center in Beijing on April 25. As an annual event in the automotive industry, this year's auto show brings together the latest products and technological achievements of many well-known automobile brands around the world, presenting a wonderful automobile feast for the audience. As a leading enterprise in China's auto market, SAIC Volkswagen made a stunning debut with its star product Tiguan L Pro, which attracted countless attention with its excellent product strength, intelligent configuration and unique design, and became one of the focuses of this auto show.
As the leading product of SAIC Volkswagen, Tiguan L Pro has won wide recognition in the market for its excellent performance and stable quality since its birth. The newly upgraded Tiguan L Pro is even more eye-catching, not only making a major breakthrough in intelligence, but also showing SAIC Volkswagen's deep understanding of automotive aesthetics in terms of design.
In terms of intelligence, the Tiguan L Pro can be called the "smartest oil car". It is equipped with IQ, which is unique in its class. Light high-resolution smart projection headlights are an innovative technology that not only improves the safety of driving at night, but also brings a more comfortable and safe driving experience to drivers by intelligently adjusting the angle and brightness of the lights. At the same time, the 6-screen interactive system in the car brings users an unprecedented digital cockpit experience, with various information at a glance and convenient operation, so that the driver can focus more on driving itself.
What's more worth mentioning is that the Tiguan L Pro is also equipped with the IQ. Pilot intelligent driver assistance system. The system incorporates advanced sensors and algorithms to monitor road conditions in real-time, providing drivers with precise vehicle control and navigation information. Whether on congested city roads or complex highways, IQ. Pilot makes driving easier and safer.
In terms of design, the Tiguan L Pro also shows the high level of SAIC Volkswagen. It adopts a double front face design, which not only meets the needs of classic and stable users, but also caters to the trend of sports avant-garde. There are five body colors: Burst Blue, Galaxy Gray, Glow Pink, Arc White, and Quantum Black, each of which is full of fashion and personality. The illuminated front grille and VW logo make the front face look more recognizable, making people instantly recognizable that this is a masterpiece of SAIC Volkswagen.
Inside the car, the Tiguan L Pro will not disappoint you either. The exquisite interior design, high-quality material selection and humanized layout all make people feel SAIC Volkswagen's pursuit of details and insistence on quality. Both drivers and passengers can enjoy a comfortable and pleasant ride in the car.
In addition to the Tiguan L Pro, SAIC Volkswagen also brought a variety of electric models such as the ID.3, ID.4 X, and ID.6 X. Under the background that the domestic automobile market has entered the era of stock competition, SAIC Volkswagen adheres to the "long-termism" in product layout and marketing policies, focuses on the real car use scenarios of users, and continuously optimizes the cost of car ownership for users and alleviates the concerns of tram consumers about the long-term value preservation of automobiles by launching a series of financial policies and hedging repurchase plans.
Among them, ID.3, the "first choice of 120,000 pure electric vehicles", took the lead in launching a financial policy of "zero pressure down payment from 19,900 yuan, monthly payment from 1,399 yuan, and 3 to 6% discount hedging repurchase", providing consumers with more flexible car purchase options. In addition, ID.3 has also launched an exclusive financial plan for China Merchants Bank, adding a thanksgiving gift of "8,000 yuan+ off the final payment after 3 years of using the car", which further lowers the threshold for users to buy a car.
At the auto show, SAIC Volkswagen also announced that it will extend the ID.Care package to the ID.4 X and ID.6 X. From now until June 30, users who purchase SAIC Volkswagen ID. series can redeem ID.Care value preservation packages through the ID. beans presented with the car, and can enjoy 60% of the car price hedging repurchase after three years of ownership. This policy not only covers the full range of payment users with full payment and credit, but also the repurchase conditions are ultra-relaxed, easily covering the vast majority of users.
In addition, SAIC Volkswagen also launched the "Outstanding Brotherhood" activity, including the 40th anniversary of a number of popular fuel vehicles such as Passat, Tiguan L, Lavida Xinrui, and Tourang family. These models have won wide acclaim from consumers for their superior product power and affordable prices. At the same time, SAIC Volkswagen also adheres to the concept of serving and caring for users, and has launched the Volkswagen Care Plus rights package, covering the whole scene of car owners' car use, car repair, and car maintenance, so that users can buy with confidence, drive comfortably, and use worry-free.
At the press conference, SAIC Volkswagen announced its cooperation with Zhu Yilong, the "post-85 actor", who will become the spokesperson of the SAIC Volkswagen brand. This cooperation not only shows that SAIC Volkswagen attaches great importance to its brand image, but also reflects its in-depth insight and layout of the young market.
At this year's Beijing Auto Show, SAIC Volkswagen demonstrated a strong product lineup and innovation capabilities, and brought users a better travel experience through intelligent, personalized product design and flexible marketing strategies. In the future, SAIC Volkswagen will continue to uphold the enterprise spirit of "pursuing excellence and always striving for the first" and contribute more to the prosperity and development of China's automobile market.