All parties talk about Xinfangshan and the dragon soars to the southwest of Beijing

For those who "grow up" with Beijing and Fangshan, this is what life should be; for those who want to become new Beijingers, this is the starting point for integrating into Beijing's life; and for real estate practitioners, this is one of the few remaining existences in Beijing that can realize the high-speed realization of regional value......

For Fangshan, let those who are willing to live here enjoy the convenience and comfort of clothing, food, housing and transportation, let those who wait and see put aside their worries and doubts, let people with lofty ideals gather here, and let the southwest of Beijing show its due vitality.

Home in the eyes of the "indigenous".

It is a stereotype to say that Fangshan is far from the city

Wei Wei is an authentic Fangshan "native". Recently, he was helping his parents look at a house. His parents are old and want to change to a house with an elevator, but Wei Wei is still hesitating whether to buy a set near him that is convenient to take care of, or to choose a community with a better environment and more space. No matter which one they picked, their family never thought of leaving Fangshan to buy a house in other districts.

"When I tell people that I live in Fangshan, they all think that Fangshan is far away from Beijing, and these are stereotypes. Wei Wei said, "Like Tongzhou and Daxing, the main urban area is between the fifth and sixth ring roads, and it is really much closer to the urban area than Changping and Shunyi, where the main urban area is outside the sixth ring road." ”

In Wei Wei's view, there is no need to live across districts at all. There are shopping malls, supermarkets, cinemas, gardens at the door of their homes, well-known brand chain restaurants can be seen everywhere nearby, there are schools and tertiary hospitals within a ten-minute walk, and there are well-known scenic spots Shidu and Yunju Temple in the distance...... Daily needs such as clothing, food, leisure, and medical treatment do not need to go out of Fangshan at all. Fangshan is not only becoming more and more convenient in life, but also constantly introducing more large-scale businesses. For example, now that there are outlets, there will be Sam's Club in the future.

If compared with other districts in Beijing, especially Tongzhou and Daxing, which are also in the south, Fangshan does develop a little slowly, but this slowness makes Wei Wei feel that life is very leisurely. He himself is usually fine, and he often takes a fishing rod to go fishing in the mountains. Another point is that he thinks that Fangshan is not a roll. His children are also in junior high school, and his goal is to focus on Fangshan District Key Middle School. He also cares about his children's studies, but he doesn't feel particularly anxious compared to his colleagues who live in Haidian. On weekends, he and his wife will also take their children to Shidu and amusement parks to relax, and the children themselves will meet with their friends to play, "It is time to relax and relax, and it is time to learn and learn." ”

The former "old Beijing"

After buying a house, I found a new errand and became a home

"I think where to buy a house is just a matter of choice, and there is nothing worth it, let alone right or wrong. Some people would rather stay in a small bungalow of a few square meters in the second ring road than live better in the suburbs. Dong Chen, an old Beijinger, said that Dong Chen's parents' home is in Dongcheng, the house is very small, and the living environment is a bit like the situation in "The Happy Life of Poor Zhang Damin", and he himself is more like the little brother in that TV series, and he has always wanted a spacious living environment. After working for a while, he chose to buy a house in Yanshan, Fangshan. At the time, many people around him did not understand this choice. His mother even cried at the scene when she felt that she was not capable of giving her child a better one when she came to visit him for the first time.

"Compared with buying a house in the urban area, where I often have to pay tens of thousands or even tens of thousands of dollars in monthly payments, I choose to be less stressed. Dong Chen said that now the monthly payment is only equivalent to a quarter of his income, that is, a month's salary can cover at least three or four months of repayment. "I don't usually think that there is no income during the epidemic, and the benefits of low monthly payments are shown. ”

There is a subway near his home in Fangshan, as well as a suburban railway, it is not very troublesome to go to work, all kinds of living facilities are available, and the natural environment is also very good, and he lives very comfortably. Also because he bought a house in Fangshan, he chose to look for a job near the Lize business district. It was here that he met his life partner and was promoted in his new company. "I think it's good to live a normal life, and I'm glad I chose to do it. ”

Those "North Drifters" just need it

When buying a house and "getting on the car", there is a sense of steadiness

Liu Yan has been looking for houses frequently since this year, and finally he decided to buy a house in Fangshan. In the company's Lize business district, he and his girlfriend used to rent a house near the company, but now they are getting married and need to have a home of their own in Beijing.

"Both of our families are relatively average, and our families can help with some money, but it is not much, and we definitely can't afford to buy a house in Fengtai. After seeing a lot of places, I finally chose Fangshan. Liu Yan said that he and his girlfriend both graduated from college and stayed in Beijing, and their hometowns are not in the same place, but both want to develop in Beijing for a long time. With their own house, this is a new starting point for their small family in the future.

In the end, they chose a small two-bedroom second-hand house in Fangshan. "The total price of the transaction is less than 2 million, and the procedures have just been completed in August. Liu Yan told a reporter from Beiqing Daily that the moment he completed the formalities, he had a sense of steadfastness with a loan on his back. "This is our first home in Beijing, but it will never be the only one. The days to come will get better and better. ”

Like Liu Yan, Sun Hong, who lives in Hebei and works in Beijing, has also decided to buy a house this year, and is currently looking at a house in Fangshan.

Sun Hong told a reporter from Beiqing Daily that she worked in a hotel in Wangfujing, and before the epidemic, she drove to and from her husband every day, except for the long time on the road, she didn't feel any inconvenience. Until the epidemic, it became more and more troublesome for Zhuozhou to enter Beijing, and later she stayed at home for two months because of the epidemic and couldn't go to work. Fortunately, the hotel had no business at that time, so I was able to keep my job. Sun Hong said that they have always wanted to have a house of their own in the city, preferably in Dongcheng, or in Chaoyang. Although the small couple is frugal, they have never been able to make a down payment in their favorite area.

The pandemic has allowed them to lower their expectations of a "one-step" house. "At that time, I felt that commuting across cities was not a long-term solution. We decided that if we wanted to settle in Beijing, we had to buy a house and 'go ashore'. Now our thoughts have not changed, but we have chosen to take it step by step, first within our ability, to have a house in Beijing, and to stand on our feet first. ”

High-tech R&D

Not only leave people

It also allows talents to take the initiative

Zhang Ying, who is engaged in the research of new materials, said that although she is not from Fangshan, she has not left Fangshan from the beginning of college to work, and naturally, she also bought a house in Fangshan and settled down. Zhang Ying said that they are a science and technology innovation company, relying on the resources of universities and R&D centers in Fangshan University Town, and are committed to accelerating the transformation of scientific research results. Although she has graduated now, her teacher is still around, and she can ask for advice at any time if she has any questions. ”

Fangshan University Town not only has many new R&D centers such as new materials, traditional Chinese medicine, new energy, robotics, etc., but also in order to retain talents, find housing, and reduce the commuting cost of scientific researchers. "In the past, every time after school, colleges and universities would send buses to pick up teachers back to the city, but now the school is next to home, and there is no need to run around the two ends anymore. ”

A reporter from Beijing Youth Daily learned that with the support of the Fangshan District Housing and Urban-Rural Development Committee, Fangshan District has raised nearly 7,000 sets of housing for university faculty and staff and enterprise talents in recent years. At the same time, a 15-minute life service circle has been fully covered around the university town, new community meeting rooms, cultural and sports facilities and basic education facilities have been built, and a seamless service network of "family-community-institution" has been established. Times Square, Longfor Xiyue Paradise Street, CIFI E World and other commercial facilities have been opened.

In order to allow graduates to stay in Fangshan, Fangshan also actively raises preferential policies such as renting for them. For example, in 2023, Fangshan District has issued an announcement on the special allocation of affordable rental housing for newly graduated college students. In the announcement, Fangshan District has rented 202 houses in Xiazhuang Village, which is about two subway stops away from the university town. 35 square meters of one-bedroom, the room is hardcover delivery, home appliances are equipped with refrigerators, washing machines, wall-mounted air conditioners, range hoods, microwave ovens, furniture equipped with beds, wardrobes, desks, bedside tables, corner tables, etc., all doors are equipped with intelligent door locks, ground and underground motor vehicle parking spaces, ground electric bicycle charging piles, butler services and cleaning. The monthly rent including property fee is 2186 yuan/month. These houses will be given priority to fresh college students from five colleges and universities in Liangxiang University Town who are employed and started businesses in Fangshan District and have no houses in Beijing.

In fact, Fangshan has been making efforts to build high-tech industrial clusters in recent years, and has also increased its efforts to introduce talents. Fangshan formulated and implemented the "Fangshan Gathering Source Plan", built a four-level talent echelon of "Strategy-Leader-Backbone-Excellent", and issued the "11 Policies for Attracting Talents and Gathering Talents in Fangshan", providing a package of support and services for talents from 11 aspects, such as financial incentives, introduction and settlement, and housing security.

Among them, for strategic talents and leading talents, a maximum of 1 million yuan and 500,000 yuan will be given as a one-time financial reward, a maximum of 1 million yuan and 500,000 yuan of housing subsidies or a maximum of 100%, 50% rent subsidies, and children's education, medical health, entry and exit convenience and airport services will be provided.

In terms of introduction and settlement, it not only gives priority to recommending strategic talents and leading talents to apply for Beijing hukou, but also supports the introduction of strategic talent teams, and gives priority to recommending core members of the strategic talent leading team to apply for Beijing hukou. In addition, the selected talents will be approved with the "report and approval" method to quickly apply for Beijing work and residence permits. Actively recommend qualified employees of key enterprises in the region to apply for talent introduction and settlement, and Beijing work and residence permits. In order to facilitate talents to enjoy services, the "Fangshan Juyuan Card" will be issued to the selected talents, and the "all-in-one card" for talent services can be realized with the card.

In the eyes of analysts, Fangshan has bottomed out housing prices in the suburbs of Beijing. For young people who plan to stay in Beijing but are stuck in financial problems and difficult to achieve, Fangshan is the best choice in terms of policy conditions and external environment. With the influx of young talents, Fangshan will also have a new look. In this way, the new Fangshan is gradually rising.

Note: Wei Wei, Dong Chen, Liu Yan, Sun Hong, and Zhang Ying are pseudonyms

Real Estate Practitioners

Fangshan is the most valuable rigid demand in the south of Beijing

"The total price is 1.9 million. The 20-year-old house, with two bedrooms in the north and south, is because there is no elevator on the top floor, so when the owner hangs it, it is cheaper than the same location and area by more than 100,000 yuan. Huang Ming, a second-hand housing agent, told a reporter from Beiqing Daily that the original owner was changing houses, bought a school district house in the city, and was in a hurry to pay a down payment after selling the house. "As soon as it was hung out, many people asked, and in the end, it was closed in less than a month. "The new owner is a small couple from outside the country, ready to buy a house in Beijing and settle down. Huang Ming said that both sellers and buyers are "typical of the situation" in Fangshan's second-hand housing market.

According to platform data, the average reference price of second-hand houses in Fangshan District in November 2023 is 24,862 yuan/square meter, which is less than 40% of the average price of second-hand houses in Beijing.

"Where can there be a house of two or three million in the south of Beijing, still next to the subway? That is, Fangshan. If you don't believe it, you can go and see the housing prices in Daxing and Fengtai, any set will cost more than 5 million, and Fangshan is really worth it. Meng Fanxue, a project salesman, told a reporter from Beiqing Daily that in her opinion, Fangshan not only has cheap second-hand housing prices, but also many new projects in the past two years, and has obvious advantages in price. According to platform data, the average reference price of new houses in Fangshan District in November 2023 is 25,495 yuan/square meter, while that of the whole city is 58,878 yuan/square meter.

Meng Fanxue serves a set of projects that have just been launched in September 2023, and the advantages in the property market advertisement, such as "mature community", "convenient transportation" and "perfect living facilities", seem to be able to be set up. "The area where our property is located has not had any new projects for more than ten years, and it is very friendly in terms of price and convenience to the surrounding residents who want to initially improve their housing conditions and young families who are buying a home in Fangshan for the first time. Meng Fanxue believes that if the house is good, it will not be sold, because another project in Fangshan of the same group has basically been sold out.

Meng Fanxue's project is not only to serve the improvement of Fangshan residents, but also to attract "young forces" in other districts. "In addition to Fangshan District, we also have showrooms in shopping malls in Haidian and Fengtai. Working in these two districts, there are many people who choose to live in Fangshan, and Fangshan now has a good policy for personnel introduction. Meng Fanxue said.

Real Estate Researcher

Fangshan and Haidian, Chaoyang, Daxing, Fengtai and other places are linked

Gao Yuan, president of Beijing Lianjia Research Institute, believes that Fangshan District, as an important part of "multi-point" and "one core and two wings", will create a "1+3+N" development pattern of key functional areas. Specifically, "1" refers to the image of Fangshan New Town with Liangxiang University Town as the core and the carrying place of urban elements; "3" refers to the three key functional areas of Beijing's high-end manufacturing base, Beijing new materials and new energy industrial base and Yanhua area, and Changyang leisure business district, and "N" refers to N functional nodes such as Qinglonghu area, Beijing Fund Town, and Liangxiang Modern Agricultural Industrial Park.

In terms of regional development, transportation first, and transportation network, Fangshan is continuously under construction in terms of rail transit, ground public transportation and transportation network, strengthening the liaison line with the downtown area and Fengtai, Haidian and other regions, and creating conditions for the integrated and linkage development of Fangshan, Daxing, Yizhuang and urban sub-centers from the transportation hardware. In terms of living facilities, Fangshan's original environmental advantages have continued to expand, and resources such as Beijing's well-known primary and secondary schools, medical care, and international chain businesses are gathering in Fangshan.

Specific to the housing itself, Fangshan District is currently selling many new housing projects, the second-hand market is also mostly new housing for sale, the new housing sales guide price and the average transaction price of second-hand housing is lower than the city's average level, the quality of housing is relatively high, the main product is 90 square meters of two to three bedrooms, the buyer group is mainly rigid demand and initial improvement of the customer group. Previously, Fangshan's home buyers were mainly geographical customers, and most of them were transferred to the core of Liangxiang and Changyang from peripheral villages and towns such as Yanshan, Yancun, Changgou and Hancunhe. At present, relying on the development of transportation elements such as the Fangshan Line, Fangshan District has an attractive effect on buyers in need of housing in the southwest area, and has been linked with customers in Chaoyang areas such as Daxing, Fengtai, Haidian and even Wangjing.

At present, Fangshan District has made two-way efforts from both ends of the government and enterprises, gathering a number of high-quality real estate companies such as China Construction Zhidi and Beijing Construction Engineering, and enterprises represented by China Construction to sign a plan for deep regional and coordinated development, and the regional business environment continues to be optimized. As the main housing supply area, residential products are developed in line with market demand, and the residential circle is relatively new and livable.

"In the past, Fangshan gave the impression of a good place for tourists to people in other districts, but few people considered settling in Fangshan. Gao Yuan said, "There are many historical reasons for this, and more in the eyes of many people, the previous Fangshan Road is far away, and the education, medical care, business and other supporting facilities are not as good as the urban area or other suburban districts." However, today's Fangshan is no longer the 'Wuxia Ameng' of the past. Fangshan is positioned as 'three districts and one node', not only sitting on Changyang, the fourth largest business district in Beijing, but also a road network composed of continuously developing rail transit and expressways, as well as several main roads and liaison lines. Fangshan's real estate is also home to a large number of large enterprises, which are very good in terms of community design and housing quality, not only taking into account the rigid needs, but also some improved housing even directly taking into account the needs of ecology and elderly care. It can be said that whether it is compared with Beijing or the suburbs of Beijing, buying real estate in Fangshan is more cost-effective. ”

Text/Reporter Zhang Xin

(Beijing Youth Daily)