Rolling to the extreme is the norm in the domestic auto market in the past two years. Price war, technology war, marketing war...... These are all ways for car companies to try to grasp the market.
The president personally broadcast live, and now it is no longer a strange thing. The senior leaders of Changan Automobile have also been in and out of the major live broadcast rooms many times, while promoting their own brands and products, and interacting with users at close range.
In short, the volume of products, volume technology, but also rolled up marketing and pet fans, and even rolled into the entertainment industry, Changan Automobile really fought hard to pet users.
Volume marketing innovation
The rim boss shows off his talents
It is not uncommon for car company bosses to become KOLs and bring goods, but people like Ye Pei, executive vice president of Changan Automobile, who are really favored fans on the same stage with celebrities, are still unique at the Beijing Auto Show.
At the scene of the "Classic Rejuvenation V Force Awakening - Changan Automobile's Full Renewal and the Second-Generation UNI-V Zhidian iDD Pet Fan Rights Conference", Changan prepared a full of pet fan benefits for users. Unlike the "lonely" release of one or two products of other car companies or the invitation of one or two celebrities to help on the spot, the debut of the new model of the long safety system and the release of the rights and interests of pet fans have earned enough eyeballs.
More importantly, Ye Pei, executive vice president of Changan Automobile, personally came down to speak for his own products, and at the same time, he also invited Chen Xiaochun, Lin Xiaofeng, Liang Hanwen, Xie Tianhua, and Wu Zhuoxi to help out with the strength of five brothers in the Greater Bay Area. They not only incarnated as product experience officers for cross-border interaction, taught Mr. Ye Pei to call for products in Cantonese, but also jointly released the "Pioneer Aesthetics Zhidian Sports Coupe" second-generation UNI-V Zhidian iDD pet fan rights, the new car is sold at 114,900 yuan and comes with 5 major rights and interests, truly achieving the pet fans at home.
What's more interesting is that in order to strive for more benefits for fans, Mr. Ye, who is known as Master Ye in the rivers and lakes, also learned boxing and accepted the cross-border challenge invitation of Wu Zhuoxi, the UNI-V product experience officer. The challenge will be completed on April 28, in the live broadcast room of Changan Automobile's "May Day Gift Car Buying Carnival" event, from the car circle to the martial arts circle, it is another small "volume".
If you think that the big guy in Chang'an will end up spoiling fans, it's just that, you may be underestimating Chang'an. The Beijing Auto Show also had Fang Nan, deputy general manager of the public relations department of the automobile brand and director of the Changan gravity brand, and Sun Hui, director of the product project, respectively, went live to seek benefits for users. Fang Nan always warmed up the "bright stars" before the press conference and buried a huge surprise for fans. Mr. Sun Hui chatted with users about car modification culture, providing professional modification knowledge for more modified car enthusiasts. A series of measures have not only attracted the attention of many users, but also shortened the distance between enterprises and users, making the brand image more affinity and down-to-earth.
volume products
Behind it is the return to user value
Other celebrities are invited one by one, why do you invite 5 people in Chang'an, please form a group. In the final analysis, there are too many good products in Chang'an. From this Beijing Auto Show, there were three press conferences at one booth in Chang'an alone, and it can be seen that Qiyuan E07 volume digital intelligence intelligence, Changan UNI serial volume technology equality, and Kaicheng C393 volume commercial vehicle market insights rolled up to a new height.
Behind the volume products in the new energy era is actually the roll technology. Now many users are struggling to choose plug-in hybrid or extended range, Changan Automobile through the "piercing" of the new Blue Whale power platform, one car can be used as two cars, eliminate your choice anxiety, its range can be extended and plug-in hybrid dual power mode, for users to bring economic efficiency and inductive comfort of double satisfaction. Moreover, the second-generation UNI-V iDD and UNI-Z equipped with the new Blue Whale power are more fuel-efficient than the same level of range extension, and more inductive than the same level of plug-in hybrid!
How many car companies can be equipped with L2 intelligent assisted driving technology as standard in the 110,000-level system? Even BYD Shuangsong, which has dominated the market for three years, has not yet achieved such a fan. However, Changan UNI-Z has done it, and has achieved "entry is high configuration", especially in the field of security, there is no high configuration, only standard configuration! This is definitely an "epic" pet fan in the 110,000-level market.
The second-generation UNI-V iDD, which announced the price and pet rights today, is also equipped with 540° panoramic image and Ark cage safety body as standard, making travel more convenient and safe.
Roll pet powder
The big guy works for the benefit of his fans
At this Beijing Auto Show, in addition to Ye Pei always looking for fans to find Chen Xiaochun, Lin Xiaofeng, Liang Hanwen, Xie Tianhua, Wu Zhuoxi and other Greater Bay Area brothers to sign photos and other benefits, incarnate Master Ye to perform boxing, Changan is also based on the "user-centric" and user co-creation and interaction of the brand concept, with practical actions to support the user's personality expression, and create a modification culture with it.
Therefore, the second-generation UNI-V iDD is full of modification potential from the design stage, whether it is a deep magic modification or a light modification, it can show a very cool visual effect, and the excellent modification potential brings more modification fun to users, and also makes it an interesting choice for using and playing with cars.
At this year's Beijing Auto Show, Changan also invited Mu Yi, the owner of the second-generation UNI-V, to bring his modified small V to the International Auto Show, and jointly sent the modified car award to users, attracting many users to stop and appreciate.
2024 is the Year of the Zodiac Dragon, when other brands are still rolling prices, Changan Automobile is constantly breaking through the boundaries, rolling innovative marketing, rolling products, rolling technology, rolling pet fans, I believe that Changan will be able to continue to roll out more forward-looking technology, higher quality products, and more out-of-the-circle marketing gameplay under the sweep of this different "tornado"... Gain more attention and favor from users.