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Time flies, and in a blink of an eye, 2023 has bid farewell to our sight, and the "Chinese Koi" Derpy, who swept the country that year, has become a hot topic on the Internet.
Although time flies, the years are like a song, and five years have passed in the blink of an eye, her life seems to be gradually returning to peace, but her legendary deeds are still talked about today.
Back in 2018, when Derpy was still an ordinary newcomer to the workplace, after studying at Nanjing University of Aeronautics and Astronautics for four years, he joined a state-owned enterprise as an IT engineer.
Although her life is uneventful, it is full of busyness and fulfillment, and in her spare time, she likes to share her insights on movies and TV series and the bits and pieces of daily life on Weibo However, who would have thought that this originally unknown little girl would unexpectedly win a jaw-dropping grand prize in a seemingly insignificant lucky draw! .
On October 7, 2018, Derpy opened Weibo as usual, only to find that his homepage was covered in a series of striking red numbers.
It turned out that a lottery blog post she had inadvertently forwarded before made her fortunate to become the winner of Alipay's prize of up to 100 million yuan! In an instant, this once little-known name, "Derpy", instantly became popular in the entire online world and became the focus of attention.
The first thing she posted on Weibo was: "Don't I have to worry about work from now on?" and Alipay has teamed up with many well-known merchants to prepare a full range of preferential gift packages for this lucky person, from fashion clothing, exquisite shoes and bags to delicious food, romantic trips, and even the opportunity to send her to the United States to learn flying skills for free.
This generous prize immediately aroused the envy and doubts of the majority of netizens. However, Derpy's life trajectory is not complicated, she loves life and pursues simple happiness, which coincides with the straightforward and simple image on Weibo.
The birth of this "Chinese koi" undoubtedly brought a huge shock to all netizens, and people are looking forward to seeing if this ordinary girl can seize this once-in-a-lifetime opportunity.
However, it wasn't long before Derpy's twists and turns and challenges made people deeply aware of the cruel reality behind winning the lottery, so we looked back at her story and felt that exciting moment again.
The ecstasy is as fast and violent as lightning across the night sky, and Derpy can't believe what is happening in front of him, as if he were in a dream.
When the dazzling and dazzling amount of prize money was displayed on her small Weibo page without warning, this originally calm and regular working woman was instantly shocked by this sudden surprise and fell into deep contemplation.
"Can I really get rid of the stress of a heavy job?" Derpy is almost speechless with excitement, and the joy in his heart is palpable.
This unexpected gift of wealth made this once unknown little woman instantly become the focus of attention on the whole network, and countless curious netizens poured into her Weibo homepage, some just out of curiosity, but more people were eager to share the joy of this luck.
Thousands of parcels poured into Derpy's home, and she was so enveloped by the sheer volume of cosmetics and delicious snacks that she had to rent a warehouse to house them.
Derpy's excitement was hard to suppress in the face of these beautiful packaging from world-renowned brands, and he even went live on an online platform to show off the prizes and share the joy with them.
At that time, Derpy felt as if he was in a dreamlike world. Among the many prizes, many can be claimed directly online. She was ecstatic and couldn't wait to get all the gifts.
Who would have thought that this originally ordinary little girl would become the focus of attention on the whole network in a short period of time.
However, in this sea of joy, doubts also followed.
However, it is no easy task to truly realize all these generous gifts that Alipay has carefully prepared for Derpy. In addition to the tangible items, there are also free travel experiences that can be found all over the world.
In order to enjoy these precious prizes, Derpy resolutely quit his stable job at a state-owned enterprise and embarked on a journey around the world like never before.
Since then, her life has become extremely busy. During the day, she shuttles through various tourist cities, visiting famous attractions and staying in luxury hotels for free as a "Chinese koi", and at night, she needs to stay up late to edit and make vlog videos to record what she sees and hears in exchange for other prizes.
Her life is like a thrilling multi-character drama – a traveler, a popular influencer and video editor...... In order to live up to the influx of invitations, she often travels across several countries in just a few hours.
However, this carnival of traveling around the world has left Derpy in a state of extreme exhaustion and perhaps the biggest blow of her life - she never imagined that such complex and heavy business pressures and traps would lurk in the aftermath.
As it turned out, the trip around the world was not as simple as a normal trip, but was full of all the things she had to pay for alone: everything from the accommodation in a luxury hotel to the transportation costs of the trip was all paid for by herself.
What's even more unacceptable is that even though she gets a free ticket, she still has to pay for the transportation costs along the way when she goes to the stores of major luxury brands in Europe to collect her prizes.
Derpy, like many ordinary people, sticks to the value that "if you don't use it, you waste it" and goes all out to get it all the prizes.
In order to get as many prizes as possible, she resolutely quit her stable job, exhausted all her savings, and ran around the world like a "special soldier".
However, as time went on, so did the financial pressures she faced. She had to use her credit card to make ends meet, but the daily journey to and from half the world and the intensity of her work day and night left her in deteriorating health and haggard.
The enthusiasm of the majority of netizens for this "koi" who once aroused heated discussions on the whole network also quickly cooled down. Looking at her gradually losing her luster, no one thought that the tens of millions of bonuses that were envied by everyone at the beginning have now become a heavy burden in her life.
In this way, Derpy's dream of traveling the world gradually turns into an endless nightmare. In order to achieve those attractive prizes, she did not hesitate to give up her stable job, exhausted all her savings, and even took on a heavy debt.
According to media reports, as of September 2020, it has been two years since Derpy was awarded the title of "Chinese Koi". The former lucky one made a jaw-dropping statement on Weibo: she decided to transfer the title.
Specifically, she participated in a variety show called "Super Anchor KING", and said that as long as she retweeted her Weibo and won the lottery, the lucky person would have the opportunity to compete with her on the same stage and compete for a cash prize of up to 5 million yuan.
What is exciting is that the winners only need to pay a mere 1 yuan to get a series of priceless prizes, the most eye-catching of which is a mansion located on the beautiful island of Hainan!
However, the appealing Weibo post has been met with widespread skepticism in a short period of time, with some wondering whether it involves illegal marketing practices.
As expected, the event, which claimed to transfer the title of "Koi" to Derpy, turned out to be a well-planned scam, and there was no so-called sponsor of the show When the truth was revealed, the organization was already empty, leaving Derpy alone to face the angry condemnation of the majority of netizens.
Soon after, Weibo officially announced that there were irregularities in the lottery and imposed a three-month account ban on Derpy.
This undoubtedly dealt a heavy blow to her reputation and self-esteem, and according to media reports, Derpy confessed at the time that she was saddled with a debt of up to $200,000 and lived in endless pain every day.
Before that, she lived a life of small wealth with huge traffic dividends and Alipay bonuses. However, once banned and the main source of income is lost, the pressure of debt comes flooding.
For a time, the former "koi girl" suffered unprecedented blows and doubts, and the Internet was full of accusations and condemnations against her.
After the scam incident, Derpy rarely appeared on social platforms for a long time, as if he had disappeared from people's sight.
This incident undoubtedly caused serious damage to her reputation and credibility, and she will never be able to recreate the glorious moment of that year.
Some commentators have pointed out that Derpy could have made a lot of money by posting branded marketing content on Weibo, and cashed in those lavish prizes to tide over the difficulties.
After all, in the year she became popular, with the unique concept of "global awards", she had attracted the favor of countless brands, and the price of an advertisement was even as high as hundreds of thousands of yuan.
Confusingly, however, Derpy doesn't seem to be making the most of his cherished resources to make ends meet, instead leaving himself in debt.
The enviable "koi girl" glow is gradually fading, replaced by the image of a "bankrupt Internet celebrity" that has attracted everyone's scorn and even ridicule.
This turmoil has dealt a heavy blow to Derpy, so much so that for a long time, she rarely appears in public, and there are few Weibo updates, and the whole person seems to have suffered a huge psychological trauma.
After this public relations crisis, her former brilliance is gone.
From the "Chinese Koi" that was once the envy of countless netizens, to the "bankrupt Internet celebrity" that is now ridiculed, Derpy has witnessed the cruel cutting and ruthless abandonment of the Internet celebrity economy with his personal experience.
In this era of respecting traffic, the glory of the past is like a flash in the pan, short and impermanent.
Today's letter Derpy seems to have returned to a peaceful life, and her Weibo homepage is once again revitalized, sharing some film and television news or life trivia from time to time, which is not much different from the past.
However, everything she has experienced has witnessed the ups and downs of the Internet celebrity economy in this era, revealing that vanity and glitz are not eternal, and the glory of the past is often just a flash in the pan.
Although the high-profile "Chinese Koi" is no longer in the limelight, her story is undoubtedly the most vivid epitome of this era.
It is true that in this era of information explosion, if you want to become a real Internet celebrity, it is obviously far from enough to rely on temporary good luck and traffic.
More importantly, we must have unique marketing thinking, unwavering professionalism and superb professional skills in order to move forward steadily in this rapidly changing era and win the sincere love of the general public.
Derpy's experience proves that it is precisely because of her lack of these vital elements that she will quickly be overwhelmed by the torrent of the times and fall into trouble.
Her sobering story warns us to always remain humble and down-to-earth, not to be tempted by fame and fortune, and not to go astray and be deceived by false promises.
Only by learning from real talent can we win long-term popularity and influence in this era.