Henan Jiyuan's Internet celebrity Da Lilun, a simple sentence of "Great Wall Cannon", unexpectedly made him take away a valuable high-end model "Shanhai Cannon". This is not just a story of picking up a car, but also sparked heated discussions among netizens, and even affected the vacation of factory employees. Does this all sound dramatic? Let's find out.
In April 2024, an ordinary day, it suddenly became popular on the Internet. Dalilun, an Internet celebrity from Jiyuan, Henan Province, accidentally attracted the attention of Great Wall Motors because of an unintentional mention of "Great Wall Cannon" in a video. Great Wall Motors noticed the influence of this Internet celebrity and decided to give him a new Great Wall Cannon - a special edition of the "Dali Lun Cannon".
This car is not easy to buy on the market, it is the top configuration of the Great Wall cannon "Shanhai Cannon", the market price is as high as 300,000 yuan, it can be said to be the best among small luxury cars. This move by Great Wall Motors is obviously an innovative marketing strategy, which is intended to use Dalilun's network influence to enhance brand awareness and attention.
On April 23, 2024, Great Wall Motor's Jingmen branch released a video inviting Dali Lun to pick up his customized version of the vehicle. In the video, a handsome young man drives this customized "Mighty Cannon" on the road, showing the excellent performance of the vehicle. After passing rigorous testing, the vehicle was confirmed to be in good condition, and Dahlon was officially told that it was ready to pick up the car.
The next day, Dalilun and his team excitedly came to the pick-up site. When he first saw this custom-built "dream car", his excitement was palpable. The Great Wall official prepared a vehicle for him, and also specially made an "exclusive certificate", which reads "Dalilun".
In addition to the joy of Dalilun picking up the car, the reaction on the Internet was mixed. Some netizens expressed envy and support, and many expressed concern and dissatisfaction. One of the points is about the issue of workers' holidays. Due to the fact that Dalilun's pick-up incident greatly increased the sales of Great Wall guns, in order to cope with the surge in orders, Great Wall Motors had to adjust its production plan, which directly led to the shortening of the May Day holiday for factory employees.
This change has caused dissatisfaction among some employees and netizens. They believe that wages have risen, but the reduction in holidays has affected their rest and family life. On the other hand, some netizens believe that Dali Lun has inadvertently helped the economy and improved the stock and market performance of Great Wall Motors. The Great Wall official responded on social media: "One sentence of the Great Wall cannon, the stock has risen by more than 10 billion." This sentence caused a huge response on the Internet.
But behind all this, Dalilun's personal brand has also experienced a qualitative leap. Originally, he was just a local Internet celebrity, but because of this incident, his name quickly became well-known to national and even international audiences. The number of his followers on social platforms has skyrocketed in just a few days, and many media outlets have rushed to report his story, and his personal influence and commercial value have been greatly enhanced.
This incident has also caused people to think more about the celebrity effect in the Internet age. In today's highly developed information society, a person's words, actions, or even expressions may become the fuse that arouses widespread social attention. To a certain extent, this phenomenon reflects the speed and breadth of information dissemination in modern society, and also suggests that public figures need to be more cautious in their words and deeds.
On the other hand, this incident also exposes the social responsibility issues that enterprises may ignore when pursuing market effects, especially the impact on the rights and interests of employees. As a result, Great Wall Motor's market performance has improved, but how to balance the development of enterprises and the interests of employees is a challenge that every enterprise needs to face in the pursuit of rapid development.