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She once deceived the majority of netizens into giving generously by compiling the so-called "cement Xi Shi" touching and tragic story, so as to obtain extremely rich profits. However, when her carefully woven scam was ruthlessly revealed by many media outlets, and the true face was revealed, those fans who had followed her with enthusiasm chose to shut down and unsubscribe, and doubts surged like a tide.
Although Zhang Fangfang tried to attract the public's attention by exaggerating the emotional entanglements between husband and wife and fabricating pregnancy, it was no longer possible for the majority of netizens to believe her lies.
Her former "killer feature" has failed, and the audience has gained insight into the nature of her wanton fabrication of lies.
The biggest reason why Zhang Fangfang can't continue to make money is that she has lost the important way of making profits through live streaming. Originally, she could use live streaming to promote goods to make money, but because her integrity has been lost, no business is willing to cooperate with an anchor with a low moral bottom line like her.
Soon after, she lost even her only financial support, her brokerage company. The company that once teamed up with her to create the "Cement Shih" character finally recognized Zhang Fangfang's hopelessly bad behavior, and resolutely terminated the contract with him and parted ways.
Since then, Zhang Fangbian has completely lost the opportunity to make money. Not only did she lose a lot of traffic and attention, but she also had to stretch the money she needed to make ends meet.
The most ironic thing is that even her husband could not stand her behavior and filed for divorce from her.
This undoubtedly dealt a heavy blow to Zhang Fangfang. She once became rich overnight because of making up lies, but now she is in a difficult situation in life, and the future is bleak, and it is really difficult to predict whether there will be a day to turn over.
Regarding how Zhang Fangfang concocted the false and tragic image of "cement Shih Tzu", we have to mention one of her first dreams.
As an ordinary girl from the countryside, although Zhang Fangfang's family is not rich, it can be regarded as a well-off family, and the living conditions are still good. However, with the booming development of the influencer industry in recent years, she has witnessed countless influencers easily gain wealth and fame, and a desire to achieve financial freedom by becoming an influencer has gradually germinated in her heart.
In the face of fierce market competition, Zhang Fangfang and her husband resolutely chose to join forces, registered a short video new media account, and showed the moments of daily life from a unique perspective, so as to conduct a live broadcast of short films.
However, in that era when short video platforms have not yet fully emerged, it is difficult to make waves and win widespread attention by simply recording clips of daily life.
In order to stand out in the industry competition, Zhang Fangfang began to seek a breakthrough. She deeply realized that the real material alone could no longer meet the needs of increasing influence, and it was necessary to create a unique selling point and a compelling persona.
Fortunately, Zhang Fangfang finally found an experienced brokerage company with a professional operation team that can provide a full range of strategic planning and promotion services for influencers who aspire to fame.
Zhang Fangfang frankly explained his ideas and goals to the other party, and the two sides quickly reached a consensus and established a close partnership.
Next, the two sides will work together to create a very attractive character image for Zhang Fangfang. Although Zhang Fangfang is naturally beautiful, in the Internet celebrity industry, it is not easy to stand out only by his appearance.
After in-depth discussion, they decided to create a "bitter lover" for Zhang Fangfang.
Specifically, they created a fictitious image of a 28-year-old impoverished woman named "Li Tingting". This "Li Tingting" has a difficult life, but she is still tenacious, and in order to raise the cost of surgery for her terminally ill husband, she does not hesitate to go to the construction site to carry heavy cement.
To make the story more convincing, Zhang Fangfang succeeded in creating a mud-stained, slightly tired but always hopeful image in the short film. At the same time, they deliberately exaggerated some figures, such as claiming that she had to carry up to 96 tons of cement every day.
In addition, they also carefully created a touching text, vividly describing how "Li Tingting" adheres to her live broadcast post while taking care of her husband, and actively spreads positive energy to the majority of netizens.
Facts have proved that as soon as Zhang Fangfang's "Cement Shih" character was launched, it immediately aroused enthusiastic responses in the online world because of its highly infectious setting.
Many netizens were deeply moved by this seemingly selfless tragic figure, and expressed their support in the form of likes, shares and subscriptions, and many wealthy and enthusiastic people generously donated a huge amount of love funds to him.
It is precisely in this way that Zhang Fangfang bid farewell to his once unknown life course and successfully stepped into the unknown territory of becoming famous and becoming rich overnight by virtue of sensational rendering.
However, although Zhang Fangfang's self-proclaimed "cement Shih" setting attracted a lot of admiration when it first appeared, in this highly developed information technology and everyone is picky about the subtleties, the lies she weaves one by one have never escaped the scrutiny that follows her.
Soon after, many voices of skepticism began to emerge, pointing out that there were many puzzling doubts in Zhang's story. For example, she claims to carry up to 96 tonnes of cement a day, a staggering figure – how can a 28-year-old woman have such physical strength?
Doubts have intensified, and major media outlets have launched in-depth investigations. As the investigation progressed, more truths gradually surfaced - it turned out that Zhang Fangfang was not a real cement worker at the construction site, although her family was not a wealthy family, but it was by no means poor; the name she claimed to be "Li Tingting" and her 28-year-old age were all fabricated, but in fact her actual age was much older; more importantly, she had no husband or relatives, and the so-called "raising money for her husband's treatment" was pure nonsense, and all the donations she received were carefully planned by her.
When Zhang Fangfang's lie and scam were completely exposed, the major authoritative media immediately severely criticized and condemned him.
In the face of such strong public opinion pressure, Zhang Fangfang was finally forced to bow his head and admit his mistake. However, her apology was insincere, and instead tried to shirk responsibility, claiming that the donations were all voluntarily given by netizens and had nothing to do with her.
This remark naturally aroused the anger and contempt of the majority of netizens.
A large number of fans have unfollowed and unsubscribed, Zhang Fangfang's popularity has dropped sharply, and the popularity has cooled down instantly, and she has lost the way to continue to make money. Falling from the peak to the bottom is the most painful price she paid to deceive the public.
Despite this, Zhang Fangfang did not have any intention of awakening and repentance, and her mind still seemed to be full of an unrealistic dream, vainly trying to find a way to accumulate wealth in the online world again.
So, she decided to go ahead and implement those jaw-dropping marketing strategies.
First of all, it is to perform the script and weave the story of the love between husband and wife. At first, Zhang Fangfang and her husband staged scenes of fierce quarrels and even physical conflicts in front of the camera, in order to attract the attention of the majority of netizens.
Immediately afterward, they quickly returned to normal, showing a series of comical farces. However, soon after, they are once again in the middle of a dispute, as if it were a real version of a family ethics drama.
However, such an outdated method can no longer easily deceive the majority of netizens. After all, after revealing the truth of Zhang Fangfang's carefully crafted lies, people finally saw her unscrupulous hype methods.
Therefore, this so-called "reality show" not only failed to win her any attention, but attracted ridicule and criticism from netizens.
Seeing that his plan was about to fail, Zhang Fangfang began to concoct rumors of pregnancy again to gain attention. She showed her so-called pregnant belly on social media, declaring that she was pregnant.
At the same time, however, her intimate interactions with some young men in the video appear ambiguous.
As for who the biological father of the child is, Zhang Fangfang has always avoided talking about it.
Obviously, this is undoubtedly her playing with words and concocting new gimmicks to get more attention. However, after being revealed, netizens have thoroughly understood her tricks.
The comment area was naturally full of ridicule, questioning her nonsense.
Despite this, Zhang Fangfang still did not give up, and she even tried to use divorce as a new hype topic. During that time, she frequently posted the news of her separation from her husband on the Internet, suggesting that their marriage was in jeopardy.
It can be seen that no matter how hard Zhang Fangfang struggles, she can no longer easily deceive those netizens who are gradually awakening. All of her hype was not recognized, but instead her reputation on the Internet was declining, and her attention and traffic continued to decline.