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Douban 5-point online movie, will spring really come?
Text丨Film critic Xiao A Author丨Xiao Qiang Editor丨 Xiao Yu
When it comes to big online movies, the first thing that comes to everyone's mind is those small-budget films that are not long, have bloody plots, and are poorly produced. Indeed, the online movie market has indeed been full of many such works in recent years, so that everyone's overall impression of online movies is not good. However, in such an environment, occasionally a few works that make people feel eye-catching and worth watching. For example, the previous "Journey to the West", although the Douban score is only 5.7, it is already a leader in online movies.
Speaking of this "The Origin of Journey to the West", everyone may know that it has the two halos of "Wu Mengda's Posthumous Works" and "Journey to the West". As soon as this sentimental card is played, naturally many viewers are willing to pay for it. Moreover, this movie has not been in vain in terms of plot and production, and everyone's expectations for it have been in vain. It's not just a simple copy and paste of the original story, but also adds a lot of new elements and ideas that feel both familiar and fresh.
However, having said that, the "bad movies" in the online movie market still account for the majority. Like "A Chinese Ghost Story: Love in the World" and "Fengshen List: The Battle of Ten Thousand Immortals", the Douban scores are all low and pitiful. Everyone may be curious, why is it so difficult to produce high-quality online movies?
In fact, there are many reasons behind this. First of all, the threshold for big online movies is relatively low, and many people feel that this is a good opportunity to make money, so they rush in. But the problem is that there are not many of these people who really understand movies and can make movies. As a result, a large number of shoddy works poured into the market, leaving the audience dazzled, but also a headache.
Secondly, the publicity methods of online movies often make people laugh and cry. In order to attract attention, some movies do everything, such as title party, hype, and malicious scoring...... Everything. This kind of over-marketing practice, although it can increase the exposure of the film in the short term, in the long run, it makes the audience more and more disgusted with this kind of movie.
In addition, big online movies also face many problems in censorship. Some movies have been cut or changed beyond recognition because of sensitive subject matter or illegal content. In this way, the original good story and good ideas have been ruined, and the audience will naturally not give high marks after watching it.
Having said so much, everyone may think that the online movie market is a mess with no future. But don't worry, I'm not done yet. Although there are indeed many problems with online movies, it does not mean that it has no future.
You see, as the eyes of the audience are getting brighter and brighter, their requirements for the quality of movies are getting higher and higher. The kind of movies that purely rely on hype and marketing to earn eyeballs have become more and more difficult to gain a foothold. And those movies that are really carefully made, have depth, and connotation, even if no one pays attention to them at the beginning, as long as the reputation is good, the audience will naturally buy it.
Also, the technology is becoming more and more advanced, and the production level of online movies has also been greatly improved. The previous era of five-cent special effects and scum picture quality has passed, and the current online movies can compete with theatrical movies in terms of visual effects.
Finally, the national policy has also begun to pay attention to the online film market, and has introduced a lot of supportive policies and normative measures. In this way, the environment of the online film market will also get better and better, providing more opportunities and platforms for those creators who are truly talented and have dreams.
Therefore, although the big online movie is still a "mess" now, as long as we all work together to produce, publicize, and promote it with our hearts, I believe that the spring of the big online movie will still come.
Let's say that in the field of online movies, it's like a child who hasn't grown up yet, although sometimes he will make some mistakes, but we can't be beaten to death with a stick. It still has potential, there is hope.
You see, now the big online movie market has begun to change. Those shoddy works were slowly eliminated by the audience and the market. And those works that are carefully made and innovative have begun to attract more people's attention and love. This is a good start, indicating that both the audience and the market are developing in a more mature and rational direction.
Also, now more and more professional teams and talents have begun to enter the field of online movies. They bring more advanced production technology, richer creativity and a more rigorous production attitude. In this way, the overall quality of online movies has been greatly improved.
Let's talk about the audience. Today's audience isn't so easy to fool. They not only require the story of the movie to be good-looking, but also require the picture to be exquisite, the sound effect to be shocking, and the actors' acting skills to be online. This kind of high demand is actually promoting the continuous progress and improvement of online movies.
Therefore, although there are still some unsatisfactory places in the big online movie, as long as we all work together and give it enough time and space to grow and develop, I believe that its spring will definitely come.
When the time comes, we will be able to see more high-quality and in-depth online movie works. They not only allow us to enjoy the pleasure of watching movies in our spare time, but also allow us to see the vigorous development and infinite possibilities of China's film industry.
So, don't rush to draw conclusions about the big online movie, give it some time and opportunity, and let it prove its worth!
Of course, in addition to the improvement of movie quality and the change of audience taste, the future of online movies is inseparable from an important factor, that is, a diversified profit model. In the past, online movies may have relied more on the platform's click sharing, but this method is neither stable nor able to bring in sustainable revenue. And now, with the continuous development of the market, online movies have also begun to explore more profit models.
For example, some online movies cooperate with brands to carry out product placement or brand customized content, which can not only increase the exposure of the movie, but also bring more financial support to the production of the movie. There are also some films that further broaden their revenue streams by selling merchandise or developing derivatives. These new profit models not only allow the commercial value of the film to be better reflected, but also provide more possibilities for the production of the film.
It is foreseeable that with the increasing maturity of the online movie market, these diversified profit models will become more common, and the commercial value and artistic value of the film will also be better balanced. In this way, the spring of big online movies may really not be far away.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance.