Nowadays, many shopping malls are not operating well, and the root cause is that the shopping mall lacks customer flow, or there is customer flow but does not know how to transform it, resulting in the loss of customer flow. Therefore, to solve the problem of poor management, the first thing is to find traffic, and the second is to find a way to promote the effective conversion of passenger flow. So, how to plan drainage activities in order to achieve effective conversion, and give full play to the maximum value of activities?
How to do a good job in the planning of a lottery plan, just deal with these 3 important points!
The probability of winning the lottery, the setting and weight of the prize, and the fun of the lottery.
On this basis, considering a more creative lottery plan is a necessary skill for event planners.
The essence of the lottery is to motivate users to participate in the event through a certain probability of interactive behavior, and then use the public's luck psychology and desire for prizes, and finally convert orders or deepen brand impression. Therefore, for general offline activities, the requirements for lottery are simple and clear and the threshold is low enough, and they often rely on attractive lottery copywriting. For example, in some mall activities, it is best to find a host who can liven up the atmosphere and guide people to the lottery.
Today, Xiaobian decided to launch an attractive lottery game, this tool is not only simple, practical and easy to operate, but also contains a variety of large-screen interactive gameplay, taking into account the prize distribution and interactive atmosphere.
Barrage lottery
Before the start of the event, the host informed the on-site users that they would have a chance to win the lottery if they sent the barrage, which can greatly improve the enthusiasm of the on-site users and refuse to be cold. Compared with other methods of lottery, the barrage lottery is more novel and interesting. After the lottery, invite the winning user to the stage, and then let him read out his barrage content aloud, and the scene should have a special flavor. Compared with the barrage lottery in the live broadcast room, the large-screen barrage lottery is more shocking and has a sense of science and technology.
Why does the editor highly recommend trying the big screen barrage lottery?
The barrage lottery is an online interactive activity that allows you to participate in the lottery by sending a barrage, and here are a few of its advantages:
Increase interactivity: Bullet hell lottery can increase the interaction between users and streamers, and arouse the interest and engagement of the audience.
Improve user stickiness: Bullet hell lottery can attract users to stay on the platform for a long time and promote users to participate in more interactive activities, thereby improving user stickiness.
Increase brand exposure: Bullet hell lottery can increase the exposure of your brand, product or service by attracting a large number of users to participate, especially for new product promotion.
Collect user data: The barrage lottery platform can collect user information, such as name, phone number, email address, etc., which is conducive to the platform to understand user needs and carry out precision marketing and promotion.
Cost reduction: Compared with traditional offline lottery activities, barrage lottery does not need to pay for venue rental, personnel salaries, material procurement and other expenses, which can effectively reduce costs.
How to make a barrage lottery?
Hi live platform can be free to make barrage lottery games, Hi live is a simple, free, fun live interactive large screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., in the market of similar products, has been ranked first in the Baidu index for several consecutive years, serving 300,000 activities every year, and more than 100 million people have participated in Hi live activities around the world. In addition to the above kinds of fun games, there are many more on the hi site, and interested friends can go to the official website of hi site to see it by themselves!
Let's show you the specific construction process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
The organizer will randomly select participants from among the participants through the large-screen lottery page.
2. Function settings
(1) Enter the interactive function settings and select "Lottery" to set the relevant settings
(2) Enter the "Barrage Lottery" settings page and click "New Barrage Lottery" in the upper right corner of the screen
(3) How to set up the barrage lottery
1. Basic settings
(1) Select the QR code lottery method and enter the prize settings (award name, prize name, number of prizes, prize redemption method, etc.)
(2) Set the lottery method, the number of valid messages, the specified text, etc
(3) By default, the lottery cannot be won repeatedly, if "Allow repeated winning" is enabled, you will have the opportunity to participate in the lottery again
(4) Customize the background image & background music
(5) Barrage lottery, by default, all code scanners can participate in the lottery.
If you need to restrict or prohibit only some people from participating in the lucky draw, you can enable the participation restriction and set it:
Once you're done, click Save.
2. Participation in the Sweepstakes
Participants scan the event QR code, click "go to the wall", and send a text message as requested
3. Start the draw
Click to view the lottery screen, click [Start] or press the space bar to conduct the lottery.
Once started, the big screen scrolls through the barrage messages
After the draw stops, the list of winners is displayed on a large screen
After the lottery starts, the barrage starts to be displayed in a loop, click the stop button, and the winner's avatar and message content are all displayed on the big screen.
After the round of prize drawing is completed, you can use the ↑↓ key on the keyboard to quickly switch to the next prize
(4) Award data
Select the name of the prize through "Activity Data" - "Winning Record" - to view the winning data of this round
(5) Prize redemption
The winners are displayed on a large screen, and at the same time, participants can check their awards through their mobile phones.
The organizer will distribute the prizes according to the selected prize redemption method (on-site prize redemption, mail redemption, custom prize redemption)
Take on-site prize redemption as an example:
Tips for winning on the mobile phone of the participant:
If the participant stays on the "message wall" or "barrage lottery" page on the mobile phone, he will receive a notification, and the mobile phone screen will pop up with a "winning" prompt
Click Claim to go to the winning history page.
If you don't receive the notification on the message wall or the barrage lottery page, you can click "Me" - "Winning Record" to view and claim the prize.