Organizing a successful trade fair often requires careful planning and preparation months in advance. In order to create a good exhibition atmosphere and market a good exhibition experience for the exhibitors, there are many things that need to be done in the preparation of the exhibition planning. Let's read on!
1. Do a good job of lighting planning
An important point in the design of enterprise exhibitions is whether the lighting effect is appropriate, if the lighting is too bright, it will be dazzling, if it is too dark and not clear enough, so when designing the exhibition, we must ensure that the lighting effect is relaxed. Nowadays, in order to give visitors a better experience, many exhibition design companies will choose the appropriate lighting system to ensure that the lighting has a better effect. Through the contrast of lighting, the exhibition can have a better display effect, and the enterprise exhibition can also better display the brand image and product performance, and effectively help enterprises expand their customer sources.
2. Make a project budget in advance and try to control costs
If you only pay attention to the design and ignore the budget, the budget may exceed the standard and need to be re-designed, which is particularly a waste of manpower and material resources, and it will be more difficult to deal with. Therefore, the exhibition design company should budget well in advance. If you are working with an exhibition design company, you should also understand the cost that the customer can afford in advance. Once we have a budget, we will design and plan the exhibition according to the budget.
3. Determine the design style of the exhibition with customers
Many trade fair designers start out with only their own preferences in mind, and customers will be satisfied, but this is not the case. Different exhibition design styles have great differences, which requires everyone to determine the style of exhibition design with customers, only in this way will not be useless.
4. Highlight featured products or services
The rapid development of society makes the products of many enterprises tend to be single, when customers want to buy a product, they will find that there are too many types of the same product, and they do not know what to choose. Therefore, when we do the display design of the enterprise exhibition, we must place the characteristic products that can represent the brand image of the enterprise in a conspicuous position in the exhibition, so that customers can understand the products, of course, if you can experience it on the spot, it will be better, which can not only leave a deeper impression on visitors, but also promote the increase of enterprise sales.
5. The design of the corporate logo is eye-catching
The logo of the enterprise is the information that visitors can easily pay attention to when approaching the exhibition, so it is necessary to ensure that the logo is concise and clear. Our company has had customers miss potential customers because the corporate identity is not clear enough. Therefore, in order to prevent this kind of situation from happening again, when the company does the exhibition design, it must make the logo eye-catching enough to make customers see it at a glance and leave a deep impression.
6. Control the atmosphere of the exhibition site
A successful exhibition can be seen through the atmosphere of the scene, in order to achieve this effect, in fact, it is very simple, with the help of the hi on-site interactive platform! Hi on-site interactive platform contains dozens of fun interactive games, easy to control the whole scene.
Hi live is a simple, free and fun on-site interactive large-screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., which has ranked first in the Baidu index for several consecutive years among similar products in the market, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities.
At present, HI on-site has covered multiple mainstream scenarios such as commercial activities, corporate activities, industry activities, wedding ceremonies, campus activities, restaurants and bars, retail stores, etc., and provides digital on-site marketing solutions for many key industries (real estate, home furnishing, automobile, insurance, tourism, hotels, and catering). The mainstream functions cover dozens of on-site creative interaction methods such as invitation, registration, sign-in, games, competitions, lucky draws, red envelopes, voting, scoring, questionnaires, messages, and rewards, and open up various marketing ecosystems (WeChat, Official Account, Enterprise WeChat).
Here are a few fun interactive games:
Shake it up for interaction
Shake Shake Interactive was first developed in the hi scene and quickly swept the major events across the country, when all the users at the same time frantically shook the mobile phone, the atmosphere instantly ignited. Support a variety of activities: tug-of-war, racing, dragon boat racing, yacht racing, etc. The elements are all customizable, and the infinite change of surprises and the atmosphere of the scene is a must-have part of the event.
Answer the quiz
Answering questions is very suitable for interspersed in the middle of the meeting, you can use the answering questions to PK on-site knowledge and skills, flexible question bank configuration, exciting new way of answering questions on the spot, and custom settings of question answers, so that the activity becomes more creative and can achieve the effect of entertaining and educating.
Blind box draw
The blind box lottery is an online activity on an e-commerce platform, usually launched by the platform and the brand in cooperation. In the blind box lottery, users need to buy a blind box with relatively low pricing and no specific internal content on the outside, which will randomly contain some products or coupons and other rewards. Users can only learn about the rewards they have obtained by opening the blind box, which increases the fun and anticipation of the lottery. In addition to satisfying users' curiosity and desire to collect, the blind box lottery can also promote consumers' attention and willingness to consume brands, and can also help brands create unique marketing strategies and images.
Picture draw
Directly draw user photos, which photo is drawn, the corresponding user will win the prize, all the photos uploaded by users on the scene form a photo wall, unique photos (beautiful photos) lottery, bid farewell to the traditional mode of drawing WeChat avatars, make the on-site activities more fresh, especially suitable for activities that need to be dressed up, such as: corporate annual meeting, anniversary celebration staff photo upload for lottery. Upload everyone's childhood photos for the raffle, which makes the raffle even more mysterious. Use your brains to discover more interesting photo draws, with cool drawing effects, full of scientific and technological elements, and richer picture content.
Big Wheel Draw
This kind of lottery form must be familiar to everyone, but the difference with the actual lottery is that it is a large-screen interactive lottery activity, no need to prepare props in advance, and the background can be directly set up for display, or the original taste, but it is a more trendy way.
Employees scan the code to enter the lottery, click on the space box to draw, and the lottery results can also be exported with one click, saving a lot of troubles. Think about how troublesome it would be if you had to prepare a physical carousel to move to the annual meeting venue, and if the award was wrong and could not be modified immediately, and how troublesome it would be to move it into the warehouse after the annual meeting.
Red envelope rain
I believe that no matter where you are, as long as you say the word red envelope in the event, you can basically attract the attention of many audiences. After entering the organizer's platform by scanning the code through WeChat, the red envelope is shaken on the spot, and the red envelope on the big screen falls from top to bottom like rain, and all participants have the opportunity to get the red envelope. Red envelope rain can be said to be the most interactive large-screen interactive game on the scene, as long as there are activities where people exist, this game is the first choice for interaction, and it is definitely an artifact-like existence.
Barrage on the wall interaction
Interactive games must be the most important part of the audience to participate in, but it can give the planners a headache What kind of game can not only mobilize everyone's enthusiasm, but also allow everyone to participate? Usually the interactive game on stage is limited by the size of the stage or the time of the event, and it is not possible for everyone to participate, which is a bit of a sense of powerlessness that is difficult for a clever woman to cook without rice. Then WeChat wall interaction can definitely meet all your requirements.
This product can be said to be the earliest interactive game born, the participants on the scene pay attention to the official account platform and send the desired text, pictures, and videos directly to the platform, and the large screen will display the sender's WeChat avatar, nickname, and send content in order of priority, and finally if there are other links on the platform, participants can join directly, this form is throughout the entire event, it can be said that "a deep sea into the platform, all links can be hi".
3D Draw
The 3D lottery is a very cool and atmospheric way to win the WeChat lottery for live activities. On the big screen, the user's avatar is composed of various 3D graphics, constantly changing, and the avatar of the lucky user keeps flying out of the 3D graphics, and finally draws out the winning user. Generate a logo or company name through the 3D check-in function, and display the graphic logo composed of the user's avatar before the lottery starts. If the prize is sponsored by a sponsor, then the sponsor's logo or name can be displayed here to achieve a very good acknowledgment effect.
In addition to the above lottery gameplay, the Hi live platform also has super fun warm-up sign-in, game interaction, voting ratings and waiting for you to unlock, with these buff blessings, the atmosphere is full. Is the scene restless? You have the final say~
The following takes the red envelope rain interactive game as an example to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
Participants scan the QR code on WeChat and enter the "Red Envelope Rain" to participate in the interaction;
The big screen displays the red envelope rain leaderboard, and the mobile phone shows the amount of red envelopes or physical prizes you grabbed.
2. Function settings
- Go to the interactive function settings and select "Red Envelope Rain" to set the relevant settings
- Click on "New Red Envelope Rain" and set up the game
Select Game Mode:
(1) Shake the red envelope: Participants shake their mobile phones to get the red envelope, and the faster they shake, the easier it is to win the lottery
(2) Click on the red envelope: The participant clicks on the red envelope that falls on the mobile phone, and the faster the click, the easier it is to win
- Basic settings: the title of the round, whether it is time-limited, game time, etc
When "Allow Duplicate Wins" is turned on, a single participant can win multiple times in this round of the game
- Advanced settings
(1) Add prizes
The prizes are divided into physical prizes and cash red envelopes (the minimum amount of a single red envelope is 1 yuan), and a variety of prizes can be added in each round of the game
(2) Participation conditions: You can choose to be in groups, and people in the group can participate in the interaction according to the settings
(3) Personalized interface theme & background music
4 themes to choose from (if there is a price tag, you will need to pay for it)
Click "Edit" on the theme to set the background music for the game
Once saved, the activity round is created
3. Effect display - red envelope rain
- Large-screen effect display
Game Waiting Page:
Game in progress page
Red envelope rain
Cash cow
Christmas theme
Golden Pig Theme
Game over page
- Effect display on mobile phone
※ Shake the red envelope: