It should be said that the BAIC Rubik's Cube is a rather puzzling model. Judging from the market performance, the BAIC Rubik's Cube is not a particularly successful model. In particular, after entering 2024, judging from the sales performance in the first three months, this car can be said to be facing a market breakthrough situation.
BAIC Rubik's Cube
According to the latest industry comprehensive sales data, in March 2024, BAIC Rubik's Cube will have a monthly retail sales volume of 648 units. Compared with the previous month, its sales showed a significant increase.
This upward trend is certainly worth affirming. In fact, in February 2024, the monthly retail sales of BAIC Rubik's Cube will be 235 units, which also shows a sharp increase.
However, it is regrettable that due to the low sales base, although its sales have shown a sharp increase month-on-month, the sales scale is still too low.
BAIC Rubik's Cube
According to the industry's comprehensive sales data, from January to March 2024, the cumulative retail sales of BAIC Rubik's Cube will be 1,064 units, and the average monthly retail sales volume will only be more than 350 units.
Obviously, in terms of this sales scale, BAIC Rubik's Cube can be said to be facing market difficulties. For BAIC Rubik's Cube, I think this is somewhat incomprehensible.
You must know that the product power performance of BAIC Rubik's Cube currently on sale also has certain highlights. The new car is equipped with some black technology configurations, which are uncommon in the price range of 100,000 yuan, and even some configurations.
For example, electronic rearview mirrors are not currently popular in the domestic market. However, in the economic model of BAIC Rubik's Cube, this configuration has appeared.
BAIC Rubik's Cube
This should be said to be an attractive enough configuration for today's young consumers. It's just a pity that this doesn't seem to be able to convert into terminal sales.
Today, the terminal sales of BAIC Rubik's Cube are not as good as at the beginning of the listing. You must know that when BAIC Rubik's Cube was just launched, its monthly retail sales were once able to exceed 2,000 units.
Theoretically speaking, the new Rubik's Cube has stronger product power, and its sales should be better. It's just a pity that the sales of the Rubik's Cube are obviously not developing in a good direction.
BAIC Rubik's Cube
I believe that there are many reasons why the sales of BAIC Rubik's Cube are sluggish. On the one hand, the brand competitiveness needs to be improved. Among its own brands, BAIC's performance is not very strong, and the market size is not very high.
In this case, even the BAIC Rubik's Cube has sufficient performance in terms of product strength. However, for BAIC Rubik's Cube, it is still not easy to open up the market.
On the other hand, the fierce competition in the market has also caused the sales of Rubik's Cube to suffer a certain impact. As we all know, after entering 2024, the domestic auto market will be more competitive.
BAIC Rubik's Cube
In particular, new energy vehicles have played the banner of "electricity is lower than oil", and continue to introduce incentives for car purchases, which has doubled the competition in the market.
In this case, including BAIC Rubik's Cube, major domestic brands and models are facing great competitive pressure, and it is inevitable that sales will be impacted.
Third, there are currently some complaints about the quality and after-sales of Rubik's Cube on third-party platforms. I think this may also have a certain impact on the sales of Rubik's Cube.
BAIC Rubik's Cube
After all, with the maturity of Chinese people's consumption concepts, in the process of buying a car, the quality stability and reputation of the vehicle occupy an increasingly important position.
Therefore, in the face of the problems existing in these third-party platforms, I think BAIC Rubik's Cube should pay enough attention. If these issues do exist, they should actually be resolved for the user.
If these problems do not exist, they should be clarified and responded to, so that users can buy and use cars with more peace of mind. Of course, here, we need to remind potential consumers that whether the complaint information existing on the third-party platform really exists still needs to be screened and cannot be blindly followed.
BAIC Rubik's Cube
As for whether these problems exist, we rely on the official response. So how should BAIC Rubik's Cube boost sales? I think it should be worth considering launching the necessary rescue measures.
Here, we hope that the sales volume of BAIC Rubik's Cube can be significantly improved, and continue to obtain better market development prospects in the domestic auto market. After all, the sales performance of this model today is indeed deeply regrettable.
Finally, the sales data of the models involved in this article are derived from the comprehensive sales data of the industry released by the third-party platform, and the data description of the third-party platform shows that it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.
BAIC Rubik's Cube
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