Abstract: According to the statistics of the China National Orchestra Society, the total sales revenue of the top 30 national musical instrument enterprises in mainland China in 2022 will reach 1.885 billion yuan, a year-on-year increase of 21.05%, and return to the level of 2019. Since 2023, under the background of the steady recovery of the domestic economy and the continuous improvement of residents' living standards, cultural self-confidence has driven the continuous growth of residents' demand for national musical instrument products, which is expected to drive the continuous improvement of sales revenue of mainland national musical instrument enterprises and promote the healthy and sustainable development of the industry.
1. Definitions and Classification
National musical instruments refer to the musical instruments created and inherited by various ethnic groups in the long-term historical development process, which usually have distinctive national characteristics and regional characteristics, and are an important part of national culture. There are many kinds of Chinese folk musical instruments, which can be divided into several categories according to the way of performance, such as string instruments, wind instruments, percussion instruments, free air sound instruments, and electroacoustic instruments. Chinese folk musical instruments not only play an important role in music performances, but also an important part of the cultural heritage of the Chinese nation, reflecting the living habits, aesthetic tastes and spiritual pursuits of various ethnic groups.
Second, industry policies
As an important carrier of traditional culture, the national musical instrument industry carries thousands of years of musical culture and historical memory of the Chinese nation. In order to implement the strategy of cultural power with high quality, in recent years, the mainland government has attached great importance to the national musical instrument industry and issued a series of policies to promote its development and protection, which not only provides strong support for the national musical instrument industry, but also injects new vitality into it. In this context, local governments have also responded to the call of the state and successively issued a number of industrial support policies, such as the "Implementation Plan for Yuxi City to Implement the New Development Concept to Promote the High-quality Development of Tourism", "Several Measures of Hengshui City to Promote the Recovery and Revitalization of the Cultural and Tourism Market", "Implementation Plan for the Cooperation and Development of Adjacent Areas in Shandong and Henan", etc., providing strong momentum for the development of the mainland ethnic musical instrument industry.
3. Industry barriers
1. Barriers to technology inheritance
The mainland national musical instrument industry has encountered many barriers in terms of technology inheritance. On the one hand, the uniqueness of the national musical instrument making skills makes the inheritance work extremely complex and cumbersome, requiring the inheritors not only to have exquisite skills, but also to have a profound cultural heritage. However, with the aging of the older generation of artists, the new generation of young people is not strong in learning and inheriting traditional skills, resulting in the risk of discontinuity in the inheritance of skills. On the other hand, the application of modern scientific and technological means in the production of national musical instruments is still insufficient, and it has failed to effectively promote the modernization and transformation of traditional skills. This makes it difficult for national musical instruments to match with modern aesthetic needs in terms of sound quality and appearance, which limits the tapping of their market potential.
2. Barriers to access to raw materials
Since the production of national musical instruments relies on natural materials, such as rare wood, animal leather, etc., the scarcity and high price of these raw materials have become the main factors restricting the development of the industry. With the increasing environmental awareness and the strict implementation of wildlife protection regulations, it is increasingly difficult to obtain these raw materials. At the same time, the lack of supply of high-quality raw materials in the market has led to huge challenges for instrument makers when sourcing. In addition, the quality of raw materials directly affects the sound quality and quality of musical instruments, so musical instrument manufacturers are extremely demanding when selecting raw materials, which also increases the difficulty of obtaining raw materials.
3. Market perception barriers
Due to the profound cultural heritage and unique artistic charm of national musical instruments, their market perception is often limited by the public's understanding of their connotation and value. Most consumers' perception of national musical instruments stays in the traditional and ancient impression, and lacks an understanding of their modern innovation and development. This has led to the limited acceptance of national instruments in the market, making it difficult to compete with modern musical elements such as Western instruments. At the same time, the lack of investment in marketing and brand building in the national musical instrument industry also limits the expansion of its market influence.
4. Barriers to innovation and R&D
The production skills of traditional ethnic musical instruments are profound, but the integration of modern technology and traditional skills is not high, resulting in a slow process of innovation and research and development. The industry's innovation and R&D capabilities are limited, and the lack of professional R&D teams and financial support restricts the R&D and launch of new products. At the same time, the market's demand and expectation for the innovation of national musical instruments are also increasing, but it is often difficult for the research and development of new products in the industry to keep up with the pace of market changes. In addition, the innovation of the national musical instrument industry is also constrained by traditional concepts, and many people have a conservative attitude towards the innovation of national musical instruments, which also limits the progress of innovation and research and development.
Fourth, the development process
The development process of the mainland national musical instrument industry can be divided into four stages, from the 21st century BC to the 21st century AD, each stage of the national musical instrument industry is facing different challenges and opportunities, but it has always maintained strong vitality and creativity. Nowadays, the mainland national musical instrument industry has made great progress, not only occupying a place in the domestic market, but also showing its unique charm on the international stage. In the future, with the continuous progress of science and technology and in-depth cultural exchanges, the mainland national musical instrument industry will usher in a broader development prospect.
Fifth, the industrial chain
1. Analysis of the industry chain
The supply of raw materials in the upstream of the mainland ethnic musical instrument industry chain is rich and diverse, mainly including various types of wood, felt, flannel and metal. These raw materials play a key role in the production process of musical instruments, not only affecting the appearance and texture of the instrument, but also directly related to the sound quality and performance of the instrument. With the continuous improvement of musical instrument making technology, the quality and performance requirements of raw materials are also increasing, so raw material suppliers need to continuously improve the quality of products to meet the needs of musical instrument making. The industrial chain of China's national musical instrument industry is shown in the following figure:
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