On April 25, Xiaomi Auto held a press conference at the 2024 Beijing International Auto Show, and Lei Jun announced that 28 days after the official release of Xiaomi SU7, 75,723 units were locked, and 5,781 units have been delivered, setting a new record for the delivery volume of the first model of a new brand in the industry.
It is understood that as soon as Xiaomi SU7 was released, it achieved a comprehensive "breakthrough". Female direct buyers account for 28% of the locked order users, and according to preliminary research, it is expected that the proportion of female car owners will reach 40%-50%, taking into account the situation of giving away or buying for family members. In addition, impressed by the advanced intelligent technology and driving quality, BBA users account for 29% of the Xiaomi SU7's lock users. Support wireless CarPlay、Support iPad on the car,It also makes Xiaomi SU7 the first choice for many Apple users to buy a car,Apple users account for as much as 51.9%,According to the survey,Many Apple mobile phone users are also users of Mijia products。
Lei Jun said that in the past month, as soon as Xiaomi SU7 was delivered, it immediately became a dream car that was personally tested by millions of netizens and carefully selected by millions of netizens.
According to the endurance test of three professional automotive vertical media, such as Knowing Chedi, Autohome, and Yiche.com, Xiaomi SU7 ranks first in the measured mileage of all models in each list. In the high-speed NOA horizontal evaluation of the new mobility of professional automotive media, Xiaomi SU7 has achieved zero takeover in the whole process, comparable to Xpeng and Huawei, and reached the industry-leading level.
In addition, the Xiaomi SU7 Max also officially entered the "Track Lap List" of the Zhejiang Race, which has the highest gold content in China, with a lap time of 1:42.163, surpassing the Taycan turbo S and Model S Plaid, becoming the fastest electric car within 500,000 yuan in Zhejiang. In order to explore the extreme performance of the SU7 Max, after being equipped with a high-performance package that includes Michelin PILOT SPORT CUP 2R semi-hot melt tires under development by Xiaomi, the SU7 Max achieved a lap time of 1:38.043, which is comparable to the performance of million-dollar luxury cars such as the Lotus Eletre R+.
It is reported that in 2024, the Xiaomi SU7 will be fully accelerated in terms of delivery, service and OTA. The standard and Max versions, which were originally scheduled to be delivered at the end of April, have been brought forward to April 18, the Pro version will be delivered at the end of May, and deliveries are expected to exceed 10,000 units in June. The annual delivery target for the Xiaomi SU7 in 2024 has been raised to 100,000 units.
It is expected that by the end of 2024, Xiaomi Auto sales and service outlets will cover all provincial-level administrative regions in the country, and it is planned to open 219 sales stores in 46 cities and 139 service centers in 82 cities.
In addition, Xiaomi Auto plans to conduct its first OTA after the launch of the new car in May, launching wireless CarPlay functions, end-to-end valet parking and other intelligent driving experiences. At the end of May, the second OTA will be carried out, and version 1.2 will officially release the city NOA function, taking the lead in opening 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Suzhou, Nanjing, Chengdu, Xi'an, and Wuhan, and will be opened nationwide in August.
Lei Jun also announced the start of global recruitment at the 2024 Beijing International Auto Show. He said that in the past three years, Xiaomi Auto has recruited 6,000 people, including 3,500 in R&D and more than 1,000 technical experts. Xiaomi Auto's goal is to become one of the world's top five car manufacturers through 15-20 years of hard work, and in 2024, Xiaomi Auto will continue to recruit talents on a large scale around the world, "sincerely invite talents from all over the world to build dream cars, and strive for the rise of China's automobile industry." ”