Are you in love with gold and at the same time dissuaded by its price?
Today, the price of gold is soaring like a rocket, but people's love for gold is still high.
In a weak economic environment, what kind of charm does gold have?
Gold skyrocketed, bringing fire to the ancient aesthetic
Gold has always been loved by the Chinese people.
As the price of gold rises, more and more young people are "awakening to the blood" and falling madly in love with gold, which was once considered a local custom.
It is not the aunt or uncle who crowds in front of the counter of the gold store, but young consumers.
They even went to the wholesale market to grab gold, and forced the market into a tourist attraction...
Some people even said: "Buy gold at the age of 20, and avoid 40 years of detours".
Gold's unique value preservation property soothes people's anxiety and is regarded by the public as the safest investment method at present.
As a globally recognized hard currency, gold has become the best choice for preserving wealth, appreciating wealth and increasing security.
But in fact, Chinese have always had a strong sense of buying gold.
In traditional culture, gold is regarded as a noble metal, representing wealth and status.
It can be said that in the hearts of the Chinese, the status and value of gold are not much different from jade.
The concept of "you can make jewelry when you are rich, and you can make coils when you are poor" is deeply rooted in the hearts of the people, and the cultural significance and value symbols of gold are imprinted in our hearts.
Gold is also a microcosm of culture.
As early as the Shang and Zhou dynasties, China's gold culture had its own unique characteristics.
The processing culture and craftsmanship of gold borrowed from the casting of bronze, and most of the carvings were popular patterns such as moire thunder and animal face patterns.
In the Tang Dynasty, there was also a special gold management system, which was extremely luxurious.
At that time, dozens of crafts such as filigree, gilding, and gilding were also developed in goldsmithing.
By now, the increase in young people's demand for gold consumption has also made jewelry brands aware of the huge difference between the aesthetic needs of the younger generation of consumers and the aesthetics of their own product design.
The design of gold is also more fashionable.
On the one hand, it is to carry forward the traditional culture and integrate the traditional production techniques such as filigree inlay and ancient gold.
On the other hand, Gold has also embarked on the IP road of "everything can be co-branded", using different co-branding to attract young consumer groups.
Chow Tai Fook once became famous with Ultraman, which caused heated discussions on social platforms, and at the same time made money, it also earned a wave of topicality.
Gold is finally circulating to the next generation.
The public's love for gold has been almost crazy for a long time, and the beauty of gold is far more amazing than we imagined.
The aesthetics of gold past and present
Gold has played a role in the course of human history that is much more than wealth.
The dazzling light of gold and its incorruptible properties give it a unique divine beauty.
The ancients worshipped the sun because the sun symbolizes life, and sun worship exists in almost every civilization.
Sun god bird
Gold is regarded as a stand-in for the sun in the world with its golden rays comparable to the color of the sun, and is revered by people.
Tibet saw it as the light of the sun, silver as the dust of the moon, ancient Egypt as a gift from the sun god, and the Inca culture of South America as the sweat of the sun god.
People use gold to express their reverence for the gods, and gold has become a special product of human beings to express their own ideology.
Gold represents a divine beauty full of life.
Even Christianity, which opposes the enjoyment of wealth, decorates churches with gold because it is sacred and pure, so it qualifies for "close" contact with God.
The natural properties of gold that do not fade and do not decay are regarded as a symbol of eternity, and people place their hopes for eternal life on gold.
Gold is not scorched in the fire, does not rot in the water, and is immortal in the ground, and people associate longevity and immortality with gold.
In order to realize the ethereal dream of eternal life, people will make gold into eating utensils or refine them into pills to eat.
As a result, gold also has a positive and optimistic emotional character, carrying good wishes for all things.
The title of the gold list, the golden branches and jade leaves, the love is stronger than the golden jian, and the golden jade is full of .........
The love for gold is the same in the East and the West, but gold gradually evolves into different aesthetics under different aesthetic needs.
The art of gold in Eastern and Western jewelry
In different cultural spheres, gold has taken on a very different sense of beauty.
The biggest difference between Eastern and Western gold art is reflected in the depiction of gods.
In the West, where religious culture flourished, gold was made into works of art with supernatural colors, as a vehicle for the transmission of religious myths.
In terms of form, he pays great attention to structure, the lines are harmonious and smooth, with a great sense of order, and he loves religious themes, portrait jewelry, naturalism, etc., and is full of artistic creativity.
Simple geometric carvings are made on gold, inlaid with colored gemstones of different colors, the colors are unified and coordinated, gorgeous but not kitsch, giving people a rich and regular visual beauty.
Western culture is flamboyant, and the craft style of gold also gives people a sense of grandeur, full of luxurious and solemn noble charm, focusing on external expression, gorgeous and beautiful.
Compared with the grandeur of Western gold aesthetics, Chinese gold aesthetics are more delicate and refined.
The Central Plains civilization has long admired jade culture, and under the influence of jade culture, Chinese gold aesthetics pursued a warm and delicate flowing beauty and exquisite court skills.
Oriental classical beauty pays attention to freehand, prefers flowing lines, likes to use dragons and phoenixes, auspicious symbols of the pattern, and pays more attention to meaning than reality.
Emphasis on "the picture must be intentional, the meaning must be auspicious." ”
The style is elegant and beautiful, especially in the Qing Dynasty, the Qing Dynasty also integrated the dotted green craft with the metal craft, combining the beauty of life with the beauty of utensils, which is rich and elegant and lively.
With the opening of the Silk Road, a large number of metalworking techniques were introduced, and the development of the economy made the division of people's social attributes more and more detailed, and the pursuit of gold in art and aesthetics has also been unprecedentedly developed.
Filigree inlay, wrong gold and silver and other craftsmanship techniques are breathtaking.
The complex craftsmanship gives people a staggered and exquisite visual experience, which greatly increases the ornamentation of gold.
Chinese gold makes people happy not only because of its economic value, but also because of its exquisite craftsmanship and immeasurable artistic value.
The so-called young people don't know the beauty of gold, it is said that after a certain age, people will unlock the love of gold, did you get it today?