Wu Jingjing, chief reporter of Elephant News Oriental News
Rural cultural tourism with the characteristics of slow life is becoming the "new favorite" of the tourism circle, and the elephant news reporter learned that the cultural tourism visit program "I am about spring in Qingxi" will land on Hunan Satellite TV and Mango TV from May 1. It is reported that this program will explore the unique charm of Qingxi Village from literature and create an exclusive "Qingxi Spring Outing Festival". At that time, members of the "Village Tour Group" such as Zhang Haochen, Tang Bohu Annie, Li Shaminzi, Wu Zelin, Lai Guanlin, as well as Wang Yuewen and other flying guests will experience the ordinary and beautiful rural life in Qingxi Village, leading the audience to experience the beauty of culture and nature.
As one of the most beautiful villages in China, Qingxi Village is known as "China's Famous Historical and Cultural Village", and is the birthplace of Zhou Libo, a Chinese cultural celebrity and a famous modern writer. Therefore, tourists can get a rich play experience in Qingxi Village, where there is the multi-dimensional development of Zhou Libo's cultural IP, beautiful pastoral scenery, farmhouses, teahouses, homestays and other cultural tourism peripheral industries, as well as modern new agriculture. According to the program team, this is also one of the reasons why their production team chose Qingxi Village as the place to visit, "It can go beyond the traditional model of 'sightseeing + catering' and meet the differentiated rural tourism experience of tourists, which is more immersive, more diverse, and more cultural."
This time, "I and Spring are in Qingxi" will show the charm of the literary village through the perspective of many young members of the "village tour group", carry out weekend cultural tourism activities around the four major themes, and help Qingxi Village create an exclusive "Qingxi Spring Tour Festival". According to reports, the Spring Image Exhibition, Spring Food Map, Spring Poetry Collection, and Spring Light Concert will present the characteristics and beautiful scenery of Qingxi Village from the colors, tastes, stories and sounds of spring, and the "Village Tour Group" will also interact closely with local residents to discover and experience beauty in creative ways such as the most trendy cultural experience, beautiful scenery check-in and video recording. "We will also invite local poets, literary masters, Yiyang Flower Drum Opera Troupe, young people from Qingxi Village and other guests to participate in the exchange and share the unique Spring Weekend Annual Event, and jointly promote the integration of culture and tourism."
Rural cultural tourism is not a simple superposition of culture and tourism, how to create a new rural discovery program that young people love to watch? This is also an important question for the production team to consider. The main creator of the program also mentioned that on the one hand, "I and Spring About in Qingxi" dismantled the most beautiful Qingxi Village check-in map through the setting of theme tasks, showing the rural spring, field food, field fun and literary heritage, on the other hand, it also hopes to capture the social and emotional activities of young people, and use video exhibitions, music Live, food tasting and other popular gameplay to create a festival, and highlight local characteristics in the form of entertainment. "These settings not only give full play to the advantages of variety shows to empower rural cultural tourism, but also an innovative expression of cultural tourism programs." The program team also hopes to use the "Qingxi Spring Outing Festival" to trigger netizens to discuss topics such as culture, food, beauty, and characteristic agriculture, so as to realize the extension of multi-dimensional content such as humanities, tourism, nature, and history.
Speaking of the highlights of the show, the main creator of the show also revealed that the audience can follow the lens of "I am in Qingxi with Spring", see the influence of land on Huxiang writers, and appreciate the achievements of Hunan's new rural construction, "Feel the shock of the great changes in the mountains and townships from multiple perspectives such as three-dimensional planting and breeding, characteristic agricultural industry bases, smart industrial park construction, rural e-commerce, ecological protection, and rural infrastructure improvement." Creating a new hotspot for cultural tourism and attracting more people to check in in Qingxi Village will also help further drive the development of the rural economy and make the local culture glow with the brilliance of the new era.