On April 24th, the theme activity of "Launching Ceremony of the Mass Trend Art Festival and 'Yiqi Innovation Empowering Dreams' 4.26 Shanghai Intellectual Property Publicity Week" sponsored by Shanghai Garment Group and jointly organized by Shangfu Zhishang Branch and Changning District Copyright Station was held in the fashion landmark MT567 Shangfu brand life aesthetics space in Changning.
As a fashion landmark in Changning, MT567 is not only committed to creating a "15-minute fashion life circle", but also a frontier for conveying fashion trend culture, a beautiful lifestyle and ingenuity and quality products.
Relying on the advantages of Changning's fashion industry and the group's clothing resources, this Shangfu Mass Trend Art Festival will work with the public to participate in and explore the meaning and value of clothing in our lives, continuously enrich the connotation of regional high-quality life, and promote the construction of Changning's fashion culture by carrying out MT567 "Time Clothing Language" story sharing, "fashion fitting room" check-in, and setting up Changning copyright service station and group party building brand service points.
At the event, the No. 001 service station of Changning Copyright Enterprise Service Point was officially launched in the MT567 life aesthetics space of Shanghai Service Group. The service station will become the guardian of fashion creativity and the accelerator of industrial development, providing a full range of targeted copyright services from copyright protection to industrial development to marketing and other win-win cooperation for fashion creative enterprises in Changning's creative parks.
With the big screen being lit up, the Shanghai Garment Group Mass Trend Art Festival was officially launched. Among them, the "Time Clothing Language" event will be held from April to October, the event will collect fashion clothing, photos and other physical objects from the public to share the stories behind them, and will also select awards such as "the most popular clothing works" and "the most heart-warming time stories" through online voting, so that every participation and enthusiasm can be recognized and responded. In addition, during the art festival, Shangfu will also set up a "fashion fitting room" in MT567, at which time, the professional fashion team of Shangfu will provide fashion suggestions for the public, check in various brand clothing, freeze every beautiful moment, and discover your own unique style.
At the launch site, the first shortlisted works of "Time Clothes Language" were also displayed simultaneously. This dress with exquisite workmanship and fashionable style has accompanied Ms. Wang for more than 20 years, attended countless important occasions, carried the most beautiful fragrance in her life, and also made the guests deeply feel that clothing is not only an external dress, but also a witness of the years.
Shanghai Garment Group is a state-owned enterprise with a history of more than 70 years, and has always focused on the development of fashion and creative industries. The Group adheres to the two-wheel drive strategy of "main clothing business" and "creative park", focuses on superior brands and products, and continuously improves the core competitiveness of the main clothing business.
Taking this event as an opportunity, next, on the basis of promoting the development of the fashion and creative industry, the group clothing will take the MT567 Shangfu brand life aesthetics space as a multi-functional comprehensive service position, continuously enrich the service functions, and actively build the "MT567 Fashion Changning Service Party Building Brand" of Shangfu, provide a series of services for regional enterprises and citizens, and enhance the sense of gain and happiness of citizens.
Part of the picture comes from Shangfu Group
Written / Photography: Li Bo
Editor: Chen Sha
Editor-in-charge: Wang Bo
*Please indicate the source of the reprint from "Shanghai Changning"