In the long river of history, there will always be some classic moments and legendary names that transcend time and space and become eternal marks. In the history of automobile development, FAW Toyota is such a legendary existence. After the baptism of wind and rain, it has always adhered to quality and innovation, and now, with the change of the times, FAW Toyota once again stands at a new starting point.
On April 24, FAW Toyota officially launched the evolved IT'S TiME 2.0 intelligent electric hybrid technology brand at the "Live Up to the Moment" press conference. At the same time, the new flagship model Crown was also unveiled, and the official guide price of the all-new Prado was announced. This series of measures shows that FAW Toyota is moving towards a new direction of comprehensive intelligent hybrid and high-end, and has opened a new chapter in the development of the brand's intelligent electric.
IT'S TiME 再进阶
In order to meet the challenges of intelligent electrification of future vehicles, FAW Toyota put forward the technical proposition of "IT'S TiME Now, Smart Future" as early as 2023, demonstrating its firm determination and strong strength to win the future. Today, this technical proposition has evolved into IT'S TiME 2.0, which consists of three core segments: third-order intelligent electric hybrid technology, Toyota Pilot high-end intelligent driving, and Toyota Space intelligent space, which will become the core driving force for the future competition of the FAW Toyota brand.
Toyota's new and evolved three-stage intelligent electric hybrid technology, including the THS II. for daily use, the high-performance multi-stage HEV, and the 2.4T 1MT HEV for off-road and environmental protection, fully demonstrates the outstanding strength of Toyota's hybrid technology. At the same time, the all-new Toyota Pilot advanced intelligent driving system has been tested and verified by the 20 billion kilometers of intelligent driving system, providing 20 intelligent functions to escort users to drive safely.
Toyota Space is equipped with the leading Qualcomm Snapdragon 8155 chip, and has also cooperated with top domestic technology companies such as Huawei and Tencent to jointly create an automotive intelligent ecosystem that supports the seamless connection of "people, cars and homes", and supports a variety of mobile phone wireless interconnection ecology such as CarPlay/CarLife/HiCar, bringing users a more convenient and intelligent travel experience.
The new Crown, the Prado is back again
After four years, FAW Toyota Crown is back in glory. At the press conference that night, the all-new Crown equipped with Toyota's first multi-stage HEV multi-stage hybrid was officially unveiled, and the Supreme Edition and the Ultimate Edition were priced at 349,000 yuan and 299,000 yuan respectively, showing their extraordinary charm.
The all-new Crown adheres to the "NEW FORMAL" design concept, with a body size that surpasses its peers and slender proportions, highlighting the dignity and momentum of a flagship sedan. The sharp front face and unique front grille complement each other, while the interior adopts an island structure design, integrating wood grain and leather materials to create a noble and comfortable driving environment.
Its multi-stage HEV technology is its core highlight. The technology gives the vehicle a direct and responsive drive in the low-speed range through a 10-step combination of step control. The maximum power of the system is as high as 179kW, and at the same time, the comprehensive fuel consumption per 100 kilometers is only 6.21L under the WLTC working condition, achieving the perfect integration of power and economy.
The all-new Crown has also optimized the chassis suspension system and the NVH performance of the whole vehicle, and has also greatly improved the ride comfort and interior quietness compared with the previous generation model.
At the same time, the high-profile all-new Prado also made its grand debut, and the official guide price was officially announced. This time, the all-new Prado has been launched in four versions to meet the needs of different consumers. The price of the crossing BX version (5-seater) is 459,800 yuan, the all-round TX version (5-seater/6-seater) is 519,800 yuan, and the price of the WX version (6-seater) is 549,800 yuan.
As the "hard-core off-road sales king", "four-wheel drive ceiling" and "off-road god car", the new Prado not only has a more modern aesthetic styling design, but also achieves comprehensive innovation in power, off-road and intelligence.
The new car is equipped with an advanced 2.4T 1MT HEV super hybrid system, supplemented by a DC electric motor and an 8-speed automatic manual transmission, and is equipped with a full-time all-wheel drive system with Torsen limited-slip center differential. Compared to the previous generation, it has achieved significant improvements in power and off-road ability. The use of hybrid technology makes its fuel consumption performance particularly excellent. Its maximum power has been increased by 18.0% to 243 kW, and its maximum torque has been increased by 72.6% to an astonishing 630 Nm, while fuel consumption has been reduced by 15.8%.
In addition, the all-new Prado also uses the same GA-F professional off-road platform as the Land Cruiser "300" series, and is equipped with Toyota's latest Toyota Pilot and Toyota Space, which will also further improve its performance in terms of intelligence.
In addition to the release of new technologies and new models, FAW Toyota also actively responded to national policies and launched a special "official discount season for the old with the new". On the basis of the original discounts, it has further increased the number of new ones, bringing tangible benefits to the majority of consumers.
From April 25th to May 10th, the 2024 Grevia will enjoy a limited-time benefit of 20,000 yuan, which undoubtedly makes this model more attractive. At the same time, FAW Toyota's entire car series has also launched multiple financial policies, including up to 8 years with zero down payment, 36 installments with 0 interest rate, 505 flexible financial scheme, etc., making car purchase easier and more flexible.
In addition, in order to encourage consumers to trade in the old for the new, FAW Toyota also provides a replacement subsidy of up to 16,000 yuan, so that your old car can also give full play to the value. These preferential policies are designed to help users easily start a high-quality travel life, so that more people can enjoy the excellent driving experience brought by FAW Toyota.
Write at the end:
This press conference witnessed the ambition of FAW Toyota, a veteran joint venture car company, in the era of change. In the face of the new situation and new pattern of the automobile industry, it did not choose to stand still, but actively embraced the change, and opened a new chapter in the era of brand intelligent electricity with a new attitude of comprehensive intelligent mixing and comprehensive high-end.
The return of FAW Toyota Crown and Prado is not only a tribute to the classics, but also a new definition of future travel. With their excellent technology, excellent performance, and excellent driving experience, they demonstrate FAW Toyota's leading strength and firm confidence in the era of intelligent electric vehicles.