April 24, #苹果客服回应发现石油触发定位#冲上热搜.
According to Sichuan observation, recently, some netizens found that sending or searching for "found oil" with an Apple mobile phone will automatically turn on the positioning function, and some netizens said that the Apple mobile phone is collecting and sending location information. In this regard, Apple's official customer service responded: Because positioning is turned on by default, the phone will have an updated status, not only sending things, any operation may trigger positioning, and there is no information to support what text to send will automatically turn on positioning.
Under related topics, many netizens commented, "It's true! I've verified it! It's terrible", "My colleague just tried it, and it does". But some people said, "No."
Someone else commented that "typing 'discovery' can trigger it".
On the same day, the news of the price reduction of the iPhone 15 frequency also attracted attention. According to Bailu Video, the channel price of iPhone15 has dropped by 25% in 7 months. According to the report, in the context of the overall slowdown in the growth rate of smartphones, mobile phone price reductions have become a regular means of promotion, and Apple is no exception. According to statistics, from 2024 to the present, the iPhone 15 series has been reduced in price several times in a row. The price of the iPhone 15 standard version 128GB has dropped to 4499 yuan on the e-commerce platform. Compared with the price of 5999 yuan when it was released, it has decreased by more than 25%.
According to another report, "LeaksApplePro" broke the news that Apple's iPhone 16 Pro this year has a starting storage of 256GB, and the price may remain at $999, and the domestic starting price is 7999 yuan. According to market news, the iPad 2024 model also has a new trend, unlike the iPhone 16, the new iPad may improve the performance while the price is also rising, it is reported that the new iPad Air will have a 12.9-inch version, which is the largest size in the history of the series. In terms of price, the 12.9-inch version of the iPad Air will be $200 more expensive, with a starting price of $799, or about 5,750 yuan, which is also the highest in the history of the Air series.
For the iPhone 16, if the news is true, then Apple can be said to be bucking the trend, because the price of memory chips has been slowly rising since the second half of last year, and it is still climbing.
Samsung plans to raise the price of enterprise-level solid-state storage by 20%-25% in the second quarter of this year on the basis of the previous quarter, and TrendForce released a report pointing out that the NADA Flash contract price is expected to rise by 13%-18% in the second quarter.
However, in the opinion of experts, the market does not need to worry about Apple, because Apple has long earned excess profits on memory capacity. From the perspective of the pricing strategy of the iPhone, 256GB is $100 more expensive than 128GB, and 512GB is $200 more expensive than 256GB, that is, every 128GB capacity added on the iPhone will increase by $100, which has far exceeded the cost price of memory chips.
Liang Zhenpeng, a senior industrial economic observer, told the Beijing Business Daily reporter that the excess price is an important source of Apple's high profits and a manifestation of its brand premium, but as the memory market becomes more and more transparent, mobile phone companies have less and less room to make a fuss about memory. In addition, for Apple, the poor sales of the iPhone have also prompted it to give up some of its brand premiums.
In addition, in the opinion of experts, if the market news is true, although the iPhone 16 has given up the high premium on memory, it is still unclear how many consumers can be saved, after all, for the iPhone, the immediate problem is that it has fallen behind under the wave of AI, and the upcoming release of iOS 18 may be the key battle for Apple.