Deliveries in June will exceed 10,000! Just now, Lei Jun revealed the latest progress of Xiaomi Automobile

In order to speed up the delivery of the Xiaomi SU7, Xiaomi is making every effort to expand its car production capacity.

On April 25, Xiaomi Auto was unveiled at the Beijing Auto Show. Lei Jun, founder and chairman of Xiaomi Group, said that Xiaomi SU7 has achieved 75,723 locks, completed the delivery of 5,781 vehicles, and will achieve monthly delivery of more than 10,000 vehicles in June this year. At the same time, Lei Jun also said that by the end of 2024, Xiaomi's car sales and service outlets will basically cover all provinces, autonomous regions and municipalities directly under the central government, and the number of sales stores will reach 219, covering 49 cities across the country.

Compared with the previous plan, Xiaomi's construction of both production capacity and sales network has accelerated. Some industry insiders told reporters that sales channels are the common competitive advantage of Xiaomi cars and Huawei cars.

The delivery in June will exceed 10,000 units, driving the opportunities of the industrial chain

At this Beijing Auto Show, Lei Jun said that Xiaomi cars are fully expanding production: on April 18, Xiaomi SU7 standard version and Max version began to be delivered, and at the end of May, Xiaomi SU7 Pro version began to be delivered, and the delivery target in June this year is to exceed 10,000 units. "This is a new record for a new car-making force. He said.

Previously, when the live broadcast was started at the Beijing delivery center of Xiaomi Automobile, Lei Jun said: "Many people are urging us to deliver faster, and they also told me Mr. Lei, can you go to the factory to make screws." I would like to take this opportunity to tell you that today our factory is a modern factory, and the main processes are fully automated production. ”

According to Lei Jun, Xiaomi has more than 20,000 parts, involving a very large supplier system, and the entire factory is in accordance with the JIT (only when needed, according to the required quantity, to provide customers with the required perfect quality of products as the basic principle) of the advanced production model, all the surrounding suppliers are producing according to the beat.

On April 25, Xiaomi Auto Weibo said that the monthly delivery of Xiaomi Auto in June will exceed 10,000 units, and it plans to complete the annual delivery target of 100,000 units.

According to the Pacific Securities Research Report, if full production and full sales, from May, Xiaomi SU7 sales will reach 100,000 units in 2024, corresponding to a demand for lithium batteries of about 9GWh. There are three types of batteries for Xiaomi cars, the basic version is Fodi's blade battery, the Pro version is Shenxing battery, and the Max version is Kirin battery, and it is expected that Shenxing battery shipments are expected to reach 3-4GWh, driving the amount of Shenxing battery.

It is understood that the Shenxing battery is a product released by CATL in August last year, with an ultra-fast charging speed of "10 minutes of charging and a range of 400 kilometers" and a cruising range of more than 700 kilometers. The battery is also the world's first 4C super-rechargeable battery that uses lithium iron phosphate materials and can achieve large-scale mass production.

According to the research report of Pacific Securities, the relevant targets of Shenxing battery include CATL, Black Cat (conductive carbon black), Tiannai Technology (carbon nanotubes), Shangtai Technology (anode materials), Zhongke Electric (anode materials), Shanshan shares (anode materials), Tianci materials (electrolyte), etc.

The sales network "covers the whole country" and forms a unique competitive advantage

At this auto show, Lei Jun also said that by the end of 2024, Xiaomi's auto sales and service outlets will basically cover all provinces or autonomous regions and municipalities directly under the central government, with 219 sales stores, covering 49 cities, and 143 service centers, covering 86 cities across the country.

It is understood that Xiaomi's automotive channel model is a "1+N" model. Among them, "1" represents the self-built and self-operated delivery center of Xiaomi Auto, which is mainly based on delivery, covering sales and service, realizing the integration of sales (sales), delivery (payment) and service (service), which is the benchmark for the omni-channel experience and efficiency of Xiaomi Automobile;

According to the data, as of 2023, the number of Xiaomi Home stores nationwide has exceeded 10,000. Huaxin Securities Research Report said that, like Huawei, Xiaomi also has a large number of supermarkets, which is an advantage that other car brands do not have. Xiaomi gives full play to the advantages of the existing 3C retail channels and introduces car business in batches in the Mi Home in the core commercial plaza, which is expected to quickly run through the automobile marketing network and obtain sufficient passenger flow.

Pan Jun, director of commodity strategy consulting of a world-renowned consulting company, said in an interview with reporters: "Xiaomi Auto has Mi Homes all over the country, and these stores can provide a wide range of market coverage and convenient purchase channels for Mi Auto. This is very important for both the sales and branding of Xiaomi cars. I think the advantage of the sales channel can be translated into a competitive advantage for Xiaomi Auto. ”

Intelligent driving has become the main battlefield, and major car companies continue to make efforts

In addition to the rollout of the sales network, Xiaomi is also expanding its urban coverage in terms of intelligent driving. At this Beijing Auto Show, Lei Jun said that Xiaomi SU7 plans to carry out the first OTA (Over-the-Air Technology, online upgrade) in early May 2024, adding support for wireless CarPlay, and at the end of May, the second OTA is planned, and the city NOA (Navigate On Autopilot, navigation assisted driving function) will be opened in 10 cities.

It is understood that in 2024, Xiaomi Group will invest 11 billion to 12 billion yuan in the research and development of new businesses, including automobiles, and at the same time, several key areas such as the underlying operating system will further increase investment, and plan to expand the scale of the intelligent driving team.

"In 2024, the size of Xiaomi's intelligent driving team will be expanded from the current 1,000 to 1,500 people, and further expanded to 2,000 people in 2025, and further increase investment in intelligent driving. Lei Jun said.

In addition to Xiaomi, Huawei is also continuing to make efforts in intelligent driving. On April 24, Huawei released the Qiankun ADS 3.0 intelligent driving system. At the press conference, Jin Yuzhi, Huawei's intelligent vehicle solution BU, said that the second half of electrification is intelligence, and the inflection point of intelligence has arrived. It is expected that by the end of the year, more than 500,000 vehicles will be equipped with Huawei's intelligent driving system.

According to reports, Huawei's intelligent vehicle solution BU has shipped more than 3 million sets of intelligent components, has more than 300 ecological partners, invested 30 billion yuan in R&D, and has 7,000 R&D personnel. In the future, 10 brands of 7 car companies will adopt the Qiankun solution, including: Dongfeng's VOYAH/Mengshi, Changan's Deep Blue/AVATAR, GAC's Trumpchi, BAIC's Jihu/Xiangjie, Celis's Wenjie, Chery's Zhijie and JAC's new brands.

Cinda Securities research report said that the penetration rate of intelligent driving is accelerating, and we should grasp the incremental parts track of intelligent electric vehicles, and be optimistic about the intelligent incremental track such as high-voltage fast charging, HUD, and seats. In addition, the humanoid robot industry chain has a high degree of similarity with intelligent driving in the "perception, decision-making, and execution" end, and it is necessary to pay attention to the progress of some auto parts suppliers to expand their business to robots.

Editor-in-charge: Zhu Yumeng

Proofreading: Ran Yanqing

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