[Introduction: At the end of last year, Chery's "Construction of Innovation and Entrepreneurship Culture with the "Spirit of Small Grass House" as the core" won the special prize of outstanding achievements in national corporate culture, and its tenacious struggle and entrepreneurial image of "technology enterprise" have become more thick. For Chery, "small grass house" is the starting point, which can be synonymous with Chery's hard work and technological innovation, and can also be a treasure of Chery's corporate culture and even China's automobile industry. Similar to the spirit of the women's volleyball team, the women's volleyball team has become more and more courageous, and has repeatedly achieved good results, which is the prototype behind the screen of Chen Kexin's "Winning the Championship", a good story in the sports world, and a mold that has influenced several generations. 】
Written by Yun Li, edited by He Zi
The "2024 Chery Fengyun New Energy Night and Fengyun T9 Pre-sale" event recently kicked off at Chery's Qingdao factory, and Chery sounded the clarion call for brand improvement and launched a general attack on the new energy market. On the same day, Chery Fengyun's future strategic plan was officially released, and the brand strong voice of "Fengyun Sequence will fully cover the hybrid, extended range and pure electric markets, and launch 11 new models within 2 years, covering SUV, SD and MPV categories" ignited the release site.
When people are still immersed in the grand blueprint of Fengyun strategy, the debut of Fengyun T9, known as the "new benchmark for luxury mid-size electric hybrid SUVs", has undoubtedly become the best puzzle piece of Fengyun strategy at the moment and the most powerful argument for "pragmatic Chery". Fengyun T9 pre-sale 159,900-199,900 yuan, Chery said that this is a mid-size all-round SUV that combines the four advantages of comfort, safety, quality and performance.
Can the wind and clouds dominate the wind and clouds?
Chery is a "veteran" of the car rim, but "Fengyun" is just a newcomer. Fengyun will only be officially released in November 2023, and it is imperative to "expand the volume", "increase awareness", and "launch iconic products".
In less than half a year, Fengyun A8 and A8 voyage versions came out one after another, and the sharp style of daring to disassemble and broadcast the whole process made "Fengyun" famous in Yancheng. Fengyun T9, as another mass-produced model of Chery Fengyun after the A8 model, plays a vital role in launching the "Fengyun" signboard and consolidating Chery New Energy, especially the plug-in hybrid market.
As soon as Fengyun T9 appeared, the kind of understanding of products and market insights from mature manufacturers can be easily perceived. Although Fengyun is new, Chery has been in the industry for nearly 30 years, Chery's scientific and technological vision and experience precipitation in technology accumulation, vehicle manufacturing, and human-vehicle communication have injected deep internal force into Fengyun T9, which is by no means comparable to the quick way of the new forces overnight.
The new forces like to "come as soon as they open their mouths", and Chery Fengyun T9 will not regard the pursuit of "technological equality" and "luxury equality" as capital to show off skills and show off, let alone exaggerate or even "touch porcelain" with great fanfare. It's not that Chery doesn't pay attention to it, on the contrary, Chery attaches more importance to the weight of technology, Chery focuses on "being yourself", will be in awe of every achievement, and will eventually transform scientific and technological innovation into product advantages and responsibility to consumers.
Just like Fengyun T9, it can think about what users think, and it can surprise the market. Fengyun T9 has a class-leading interior space, and the image of "more than 70% room yield" shows the advantages of space while also showing Chery's confidence and humor. SONY audio, active noise cancellation, "SPA-level" seats, CDC suspension and any other items can also be a solid support for Chery's "luxury and comfort".
In terms of safety, the cage body constructed by "85% high-strength steel, 21% hot-stamping steel, upper and lower double anti-collision beams + 6 energy-absorbing boxes, etc.", a large area of aluminum, the "intrinsically safe" concept of the battery, and the blessing of the auxiliary system and the bottom of the safety system make the Fengyun T9 have the same safety factor as Chery technology.
Regarding quality, Chery Fengyun T9 has no shortage of luxury materials, healthy cockpit, and intelligent technology.
As for performance, Fengyun T9 has handed over a relatively comprehensive answer sheet with the results of "0-100km/h 7.7s", "maximum thermal efficiency of the engine 44.5%" and "comprehensive endurance 1400+km".
Fengyun T9 is in the same frame as the women's volleyball team and on the same stage as the champion, Chery's industry-leading fashion and the women's volleyball team's will to win complement each other. It is not so much that this is due to strength, but rather to the direction of consciousness and realm. Strength will not be innate, only the original intention, temperament, and willpower will be innate.
When the "spirit of the small grass house" meets the "spirit of the women's volleyball team"
More than 20 years ago, Chery started its business from a few small grass houses, from being poor and white, technology blockade, to independent innovation, and then to "China Chery". Yin Tongyue said bluntly, "The 'Little Grass House Spirit' represents Chery's entrepreneurial spirit of hard work and innovative spirit for pioneering, educating every generation of Chery people, and being able to clarify goals and guide directions."
Similar to the spirit of the women's volleyball team, the women's volleyball team has become more and more courageous, and has repeatedly achieved good results, which is the prototype behind the screen of Chen Kexin's "Winning the Championship", a good story in the sports world, and a mold that has influenced several generations.
Both are synonymous with down-to-earth, firm goals, and hard work, and they are determined and single-minded, strict with themselves, and are not affected by complex environments or cumbersome atmospheres. In particular, the "spirit of the small grass house", after visiting Chery's 5G black light factory, it is inevitable that there will be a more tangible feeling.
The so-called "black light factory" comes from the high degree of intelligence of each process in the factory and the high penetration rate of AI. Here, Chery can achieve 100% automatic stamping (unmanned operation area), AI welding, AI visual error-proofing, 100% automatic painting and intelligent high-precision final assembly.
The high automation rate makes Fengyun T9 and the subsequent incubated products to greatly avoid human errors, which is why Chery dares to say that "every factory in Chery is a global factory, and every car produced in the factory is a global car of unified standards".
On the one hand, it is the quality control upgrade brought about by automation and intelligence, and on the other hand, Chery's pursuit and adherence to the scientific work method (strict evaluation method). There are too many "Audi" logo words in the factory, and industry insiders know that this is "AUDIT", which is a well-known quality evaluation method of Volkswagen, which is used by Volkswagen and Audi in the north and south. In fact, it does not matter who the name of the evaluation method is, the key is that this set of evaluation methods is the most stringent rule for the whole process of production and manufacturing with the most critical eyes of users.
From the "small grass house" to the "5G black light factory", Chery has shown with practical actions that "truth-seeking" and "pragmatism" are never separated, and only by being stable can there be a chance to go far.
How far can Chery's future be?
Judging from the 2023 data released by Chery, Chery Group's annual revenue was 315.1 billion yuan, a year-on-year increase of more than 50.4%, achieving an annual growth of "more than 100 billion", and handing over a considerable report card in terms of corporate income generation, cash flow level and even sustainable development.
In 2023, Chery Group's annual sales of passenger cars will be 1,881,300 units, a year-on-year increase of 52.6%, and the sales growth rate will basically lead traditional manufacturers in the same period. Exports totaled 937,100 units, up 101.1% year-on-year.
Focusing on the present, Chery Group sold 181,600 vehicles in March 2024, a year-on-year increase of 45.3%, and a total of 529,600 vehicles were sold in Q1, a year-on-year increase of 60.3%. Among them, the sales volume of Chery brand in March and Q1 also maintained a year-on-year growth rate of 40.7% and 57.6% respectively, which can be said that the current market situation is quite optimistic.
With Chery getting better, Chery has laid a more solid foundation on the road of "oil + electricity", and the brand fundamentals of Xingtu, Jietu, iCAR and Fengyun have been initially formed, and Chery's multi-brand matrix and multi-drive combination have formed a joint force and begun to take shape.
It doesn't matter how far the future is, the important thing is that the road to the future is all under the feet of Chery, and Chery's founding culture and car-making demands all determine Chery's future.
Comments
New energy has begun to lead the transformation of the industry, Chery has come from the era of internal combustion engines, and the spirit of Xiaocaofang will continue to be inherited in Fengyun T9 and even the entire Fengyun sequence. Whether it is a hybrid, a range extender, or a pure electric, Chery's thinking and standards for making cars have never changed. The consistent concept of innovation, change, technology-oriented, quality-oriented and affordable represented by "Xiaocaofang" may become the key to Chery's continuous climbing and relay of the past.
(This article is the original of "Heyan Reading Cars", and may not be reproduced without authorization)