In the past, China's smartphone market relied on South Korean OLED to the point of shadowing. Who knows that today, the situation in the land of China is changing, and unconsciously, mobile phones with Korean OLED screens have become "rare". Looking at this momentum, it really makes Korean manufacturers panic, and the 16% of the withering in the first quarter is a drop in the ocean compared to the few huge changes.
The report of the "Korea Herald" on the 23rd can be said to have caught the Korea Display Industry Association (KDIA) off guard. Last year, the proportion of Chinese mobile phones using South Korean screens fell from an unprecedented 77.9% to a heart-wrenching 55.6%, a rapid halving in just one year. This wave of rapid decline has made many people smack.
However, after crossing the Pacific Ocean and reaching the side of the United States and Japan, the situation is completely different. Japan still uses all Korean OLEDs, and more than 80% of smartphones in the United States are made in Korea, and the heavyweights here, including Apple, are no joke.
But in China, the amount of OLED panels in South Korea is like falling leaves in autumn, gradually becoming scarce. "Obvious decline", as soon as this remark came out, it must have made many Korean companies think about it.
Xiaomi, vivo, oppo, Honor and other Chinese smartphone brands, these top streamers have replaced domestic OLED panels, while competing for the Central Plains, they have also given the domestic industry a shot in the arm. China's OLED shipments have soared from 100 million units in 2021 to more than 200 million units in 2023.
Market share is something that can change. In this small and medium-sized OLED market dominated by mobile phones, Chinese manufacturers can be described as sonorous war drums, firm steps, and frequent actions.
And the record of LCD, we China is not ambiguous, through the "low price strategy", it is firmly in the Diaoyutai, and the market dominance is unbreakable. The LCD market share in 2023 will be as high as 60.8%, and the rest of the region cannot reach it. From the perspective of the entire display market, China ranks first in the world with a market share of nearly half of the country, leaving South Korea, Taiwan and Japan with a smaller and smaller share.
From leading the way in 2021 to the present, China's seat in the display market can be said to be firmly fixed. This is obviously a big blow to South Korea, Taiwan and Japan, which are moving away day by day.
By the way, the words of Lee Dong-wook, vice president of the Korea Display Industry Association, seem to have revealed a bit of helplessness, and the words "fighting alone" exhaust the difficulties of South Korea in the global economic downturn and fierce OLED competition.
In the light of this, Korean manufacturers are now struggling to survive in the medium-to-large and large-scale sectors. However, the current blood of China's smartphone market has quietly flowed, and with the rise of domestic OLED, can the Korean Display Industry Association still calmly walk in the forefront of change?
What do you think about the dark change of South Korea's OLED screen in China? Leave your opinion and let's discuss!