Driven by China's rapid economic development and rising living standards, people pay more and more attention to sports, and now, the continuous and large-scale popularity of national sports has made young people, middle-aged people and the elderly show great enthusiasm and love for fitness. The increase in gyms and fitness enthusiasts in recent years also reveals the recovery and recovery trend of the entire fitness industry.
Fitness is a kind of sports, which includes freehand aerobics, rhythmic gymnastics, gymnastics and various self-resistance movements, in addition, fitness can also be divided into equipment exercise and non-instrument exercise. At present, Continental has become one of the largest fitness markets in the world. Driven by national fitness, sports are gradually becoming a habit and lifestyle of people. The gym is one of the places for young people to exercise, more and more people like to exercise in the "gym", they practice different parts of the body, and finally, achieve the fitness effect they want.
According to Chnbrand's 2023 China Brand Power Index SM (C-BPI®) fitness club brand ranking, the 4-10 are: Zhongti Beili (290.4), Aishang Fitness (286.7), AVIC Fitness (277.1), Welsh Fitness (274.4), One Trillion Wade (263.8), Black Horse (262.0) and Jinji Bird Fitness (259.5). Founded in March 1998, in the whole process of operation and development, the company continues to expand its business areas to achieve diversification; public information shows that Mr. Yang Shanglei, the founder of Aishang Fitness Company, came into contact with the fitness industry in 2005 and officially created the Aishang Fitness brand in 2009, and now, it has developed into one of the more influential fitness brands.
Alexander (391.3) ranked first, and the Alexandria Hall originated in Taiwan. In the early 80s of the last century, a dance teacher wanted to open a health club, and after some twists and turns, the "Alexander Health and Leisure Club" was finally established In order to allow users to have a great experience, "Alexander" in addition to traditional aerobic dance, equipment fitness, but also added other projects, such as massage, beauty, According to public information on the Internet, Yingpaisi was founded in 1974, and the founder, Mr. Zhu Yuming, positioned its enterprise as engaged in the production and export of sports and fitness equipment. It is worth mentioning that Impex is a pioneer in the domestic fitness industry, and leads the home fitness equipment into China. Aoli Fitness (291.8) is a large-scale chain of fitness institutions wholly owned by the United States, and is also a global leader in commercial fitness equipment, including saunas, equipment, swimming pools, and other services, for a long time, Aoli Fitness Club is committed to serving users and providing them with a comfortable, safe and harmonious fitness environment.
Will the gym of the future still be hot?
According to the analysis of professionals, judging from the existing fitness trends in China, sports and fitness projects will only become more popular, more widespread and more popular in the future. It's just that with the development of the times and the change of people's lifestyles, people who want to exercise and fitness will have a "burnout period", not just exercising in the gym, which will feel boring and boring for a long time. Therefore, there is a trend of diversification in the selection of fitness scenarios and methods. People are getting more and more convenient to travel, they can choose offline professional sports rooms or outdoors, or they can choose to exercise at home, in short, there are various forms, depending on personal preferences.
Judging from the list of the above fitness clubs, people's enthusiasm for fitness is still unabated, and for those who are optimistic about this blue ocean market, as long as they grasp the track and deepen their cultivation, even new entrants can seize the opportunity and eventually win the market and consumers.
The above data are all from the Internet