The Beijing Auto Show is about to open after a four-year absence, which should be the most lively Beijing Auto Show since the automotive industry entered the new energy era.
As for the highlights, of course, it still revolves around Xiaomi, because before the opening of the auto show, Xiaomi was already surrounded by unpopular brands, and the ideal MEGA had to come up with the killer feature of price reduction and selling.
Xiaomi is surrounded by unpopular brands
It is not an exaggeration to describe the Beijing Auto Show.
The so-called unpopular does not mean that the volume is low, but that the sales are poor. What's more interesting is that in the pavilion where Xiaomi Auto is located, it also includes Buick New Energy, Zhiji Automobile, Jiyue Automobile, Ford Motor, Jiangling Motors, Geely, Nissan, in addition to Geely and Nissan, the sales of the other ones are not too good at present, and it is not an exaggeration to describe them as "unpopular". Xiaomi Automobile, on the other hand, is surrounded by these "unpopular" car brands.
It is worth noting that the self-owned brands of Zhiji and Jiyue have made some big moves, such as Zhiji has just completed the pre-sale of the new car L6, and the starting price of 230,000 yuan does not seem to be very eye-catching, but it will not be like Xiaomi SU7 to give us a surprise of "saying that it is a little expensive, but the official price is not expensive", it is not yet known.
Jiyue Automobile, the first model 01 market performance is not good, after learning from the pain, whether the 07 unveiled at the Beijing Auto Show will give enough sincerity is also worth looking forward to. Moreover, the frequency of Robin Li's appearance has increased greatly recently, which is what he is hinting at.
There is no doubt that the popularity of Xiaomi SU7 is unabated, and it must be the biggest star model of the Beijing Auto Show, attracting a large part of the traffic, and the unpopular brands surrounding Xiaomi, even if they are unpopular, under the drainage of Xiaomi, they may drink two sips of hot soup.
The ideal is all down, and MEGA is down 30,000
The high volume and low sales volume of the ideal MEGA directly explain what it means to be hot and cold. It is reported that the ideal MEGA has withdrawn from the store, because the area of the store is limited, coupled with the arrival of the ideal L6, it needs to maintain the heat, so the controversial MEGA has to let Xian.
However, the accurate information is that Ideal MEGA is not withdrawn from all stores, but in some stores. But this inevitably raises the question that the L series is still an ideal sales guarantee, and when the Beijing Auto Show opens, will MEGA be in the C position, or will it hide behind the L series?
This is undoubtedly a headache for Li Xiang, you must know that the price of MEGA is over 500,000 yuan, which is the most expensive model of the ideal brand and a well-deserved flagship model. If the flagship model is not placed in the C position, it will be quite embarrassing. It is worth mentioning that before the auto show, the ideal official suddenly announced a price reduction for the whole series, with the L series dropping 18,000-20,000 yuan, and the MEGA dropping 30,000 yuan.
Although Xiaomi SU7 is not an ideal direct competitor, the popularity of SU7 will undoubtedly indirectly steal the share of the ideal part. Moreover, a drop of 20,000 or 30,000 yuan is still a considerable profit, and it is a good decision to help yourself before the auto show.
It's hot on one side, and cold on the other
It can be found that with the rapid development of new energy vehicles, there has been a polarization phenomenon of hot and cold. At present, those at the hot end include Xiaomi Automobile, Ideal, BYD, Tesla, Zeekr, Hongmeng Zhixing, and countless at the cold end, among which there are brands that were originally hot but are now getting colder.
In addition to the ideal price reduction mentioned earlier, Tesla has actually carried out official reductions recently, including Model 3, Y, S, X in Chinese mainland all series of price reductions of 14,000, and BYD, this year's Spring Festival has launched the price reduction mode. One after another, the head new energy vehicle companies take the lead, and even if they are in a more advantageous position, they have to reduce prices to survive.
I have to say that the arrival of Xiaomi SU7 may not have touched some car companies and made these car companies cut prices, but there is no doubt that Xiaomi SU7 is too popular and has accounted for most of the voice. If you don't reduce the price and pull back some traffic, maybe it will gradually get closer to the cold end.