Is it reliable to join one more fried chicken brand in 5W?
When we talk about the "fried chicken restaurant franchise" project, some people may subconsciously think that this kind of behavior is a waste of money, even if it is a big brand of fried chicken franchise brand, it is not worth it, however, is fried chicken franchise really as unbearable as some people think?
According to the "2024 White Paper on China's Catering Franchise Industry", the chaining rate of China's restaurants will increase to 21% in 2023, which is increasing compared with the past few years.
Facts have proved that with the high-quality development of the catering industry, the future standardization and chain will become the inevitable trend of the development of fried chicken restaurant entrepreneurship, especially in recent years, fried chicken restaurant franchise has become the first choice of many entrepreneurs, which is mainly due to the professionalism of the franchise model.
According to the survey, the current head brands aim at the huge potential of third- and fourth-tier cities, and choose the development strategy of sinking markets, and compared with opening a fried chicken franchise store in first- and second-tier cities, opening a store in a third- and fourth-tier city is obviously lower in store rent, and at the same time, there is a huge space for development in such areas.
However, in terms of the franchise fee of fried chicken franchise stores, I am afraid that most fried chicken franchise brands will not easily change the level of the fee according to the level of the city, but will provide entrepreneurs with a variety of cooperation models.
To get back to the point, under normal circumstances, what is the franchise fee range of fried chicken? and how to choose a fried chicken franchise brand within this range? Next, I will share my experience with you.
Regarding the franchise fee, according to the current mainstream fee composition system, the overall situation is usually about 5W excluding rent, personnel costs and other expenses, of which the franchise fee is about 4W, the management fee is 3980, and the deposit is 3000.
As for how to choose a reliable fried chicken franchise brand, entrepreneurs can screen their own fried chicken franchise brands from the three dimensions of "volume", "service" and "R&D".
First, the volume
The size of the volume and the cost of fried chicken franchise is very closely related, generally the larger the volume of the fried chicken franchise brand its franchise fee is not very cheap, but in recent years, as some fried chicken brands take the "people-friendly" route, its franchise fee will have a certain reduction policy, therefore, the franchise fee can not be regarded as the only factor to consider the volume of a brand, and if you want to understand the volume of the fried chicken franchise brand, the best way is to look at the number of direct stores and franchise stores of the brand, which can be easily obtained through consultation or Internet inquiry.
2. Services
Service is the most important factor to verify whether a fried chicken franchise brand is worthy of cooperation, and for entrepreneurs, choosing a fried chicken franchise brand with high service quality can effectively avoid possible risks in the daily store operation process and reduce the loss of energy on trivial matters.
3. R&D
This is because consumers' taste needs are not static, and entrepreneurs want to occupy a place in the highly competitive market environment, they need to continue to meet the diverse taste needs of consumers, and choose a reliable fried chicken franchise brand, the brand headquarters will regularly develop new products that meet the preferences of the public, and will provide new product formulas and fried technology to entrepreneurs free of charge.
In general, fried chicken franchise will become the mainstream trend of business in the future, and if entrepreneurs want to do a good job in this business, they must choose a fried chicken franchise brand that suits them, only in this way can entrepreneurship become more secure.