GAC Toyota has done a particularly exciting thing, and Sena has launched the 2024 model, in addition to the price in one step, the biggest feature is to upgrade specifically for China. In Guangfeng's words, "the best Sena in the world is in China." As the owner of Saina, this is a good feeling.
There is no doubt that Sena is synonymous with "real fragrance" in the high-end family MPV market. Through the successful introduction of Sena, Guangfeng has successfully activated a market.
You must know that before Sena, a number of MPVs have failed to enter the family market, and with the arrival of Sena, the high-end family MPV market has really been completely activated. In recent years, major car manufacturers have launched new energy MPVs, and the originally silent MPV market has begun to "compete with each other", and the intensity of competition has increased exponentially.
"Volume" is synonymous with fierce competition, and even in terms of the MPV market alone, the past few years have gone through two phases. First of all, different car companies do have great differences in three electrics, intelligent technology, new product reserves, and cost control. However, with the drastic reform of various car companies, the maturity of the supply chain system, and the rational return of consumption, the product technology gap between different brands is getting smaller and smaller.
In this context, entering 2024, the common feeling is that business is becoming more and more difficult to do, and the smell of competition is becoming more and more sufficient, from the domestic market to the global automobile industry, the fundamental reason for the accelerated tearing is that market competition has broken the original balance, new players, new gameplay, new stories, new public opinion fields, and new consumption environments.
In the author's opinion, this should return to the question of the three rights of product definition, pricing and discourse. Who said that only a zero-sum game is the background color of the "people's war" in the field of public opinion? Who said that the industry is involuted, and there is only a way out of the price war? Who said that product building, long live A goods can defeat the original royal road?
On these three issues, on the 2024 Saina, Guangfeng's thinking can be seen.
What is the real people's war? Guangfeng has achieved "upgrading what users need."
Models built specifically for the Chinese market, the list goes on. And a global model, specially launched for the Chinese market, Guangfeng can be said to have set a precedent. This "world's best Sena" has achieved three hardcore innovations in safety, comfort and intelligence.
It is equipped with the E-FOUR electronic four-wheel drive system, which greatly improves driving stability and safety, and is equipped with the same integrated aviation seat of Alpha for the first time, which optimizes the interior texture and sound insulation and noise reduction to meet the expectations of family users for comfort and luxury.
Guangfeng has a deep understanding of the actual needs of Chinese home users. "You don't need to drive too fast, you need to drive steadily and comfortably for your family. But "driving steadily" requires a lot of energy and driving experience. The E-Four electronic four-wheel drive system brought by Sena this time precisely meets this need.
The rear motor directly drives the rear wheels, there is no transmission shaft, does not occupy the interior space, the size is small, the response is fast, and the maximum power of the rear motor reaches 40kW. The 2024 Sena also achieves a wide range of accurate torque distribution from 100:0 to 20:80, and flexibly adjusts the power of the front and rear wheels to meet a variety of parking lots.
Including automatic distribution of front and rear wheel power when driving in urban areas, good cornering control, full use of four-wheel adhesion when accelerating at high speed, better acceleration, full load start at ramp start to reduce slippage, improve climbing performance, 20:80 axle load distribution when cornering at high speed, steady and calm, slippery road side slip suppression when driving on slippery roads, more stable.
In addition, the 2024 Sena is equipped with the T-Pilot intelligent driving assistance system with the goal of "error-free intelligent driving assistance" as standard. At the same time, the PVM panoramic monitoring system has been upgraded, adding 3D panoramic car models and 2D left and right views, which are more intuitive and clear, and have all-round coverage without dead ends, directly hitting the pain points of driving and parking in narrow road sections.
Among the three core indicators of safety performance of the China Insurance Research Institute, the vehicle auxiliary safety index, the occupant safety index and the pedestrian safety index outside the vehicle have all reached the G level. In particular, the third row of the Sena is 61cm away from the rear window, ranking first among several mainstream MPVs. The longer distance effectively reduces the potential damage of a tail collision. In times of crisis, one centimeter is also a matter of life.
If safety is the background color, then the Alpha integrated aviation seat equipped for the first time is optimized and upgraded in terms of interior texture and sound insulation and noise reduction, so that the 2024 Sena will continue to add points to comfort, while the "global car, Chinese cabin" is a comprehensive upgrade and optimization of the software and hardware of the car.
Whether it is the 12.3-inch intelligent in-car entertainment system that is smoother and better to use, or the three-screen linkage intelligent display, it brings users a more practical and smooth intelligent experience. What's more, the intelligent voice assistant jointly developed by Huawei can also realize seamless interconnection between people, vehicles, and homes, and can control lights, air conditioners, and air purifiers in the car through voice assistants through docking with Huawei Hi-link, realizing "voice home control". At the same time, it can also realize "home control car", and control the corresponding functions of the vehicle through the voice of the smart device at home. It can be seen that the intelligent experience of Sena has also made a great leap.
What is the real value higher than the price? Guangfeng has achieved a higher level of value and a more powerful price.
The repricing of Saina is not a simple pull down of the entry configuration to give a so-called shocking low price, but a reduction of 25,000 yuan for the whole system. The starting price is 284,800 yuan, and the threshold is greatly reduced! The premium version is equipped with an airline seat, and the price is 344,800 yuan. The four-wheel drive luxury version is equipped with the E-FOUR system and is priced at 320,800 yuan.
Merchandise enhancement and price adjustment, the world's best Sena meets the world's lowest starting price. Neither looking up nor playing routines, it is precisely the mentality of looking up at the user that makes GAC Toyota's products become a brand in the eyes of users. After buying GAC Toyota's products, I have one more friend.
"The brand is not an ethereal thing, it is like this to build its own real social relationship step by step, we live in the Internet era, it is especially easy to see what traffic is a brand, wrong, that is fake, that is not a real social relationship. ”
The so-called road to simplicity, I have to say that Guangfeng really takes the user's business as its own business and its own products as a brand. This kind of strong potential formed in the hearts of customers can make GAC Toyota like a bamboo, and ride the dust. It also makes "becoming the most preferred 300,000-level MPV" is the real label of the 2024 Sena, rather than the slogan of "far ahead".
What is the real royal road of originality? Guangfeng has achieved the organic unity of genetic advantages and underlying advantages.
In the past two years, it has been a trend to build MPVs, but Toyota has built MPVs for more than 30 years! Whether it is Alpha or Sena, they are the benchmarks of market segments, and they have passed the test of time and the test of the global market. It is not wrong to say that Toyota is an MPV family. With the personal experience of old car owners, it is not wrong to buy an MPV and choose Toyota. That's the genetic advantage.
How to understand the underlying advantage? The author prefers to call it the original quality advantage of large manufacturers. It is well-known that Guangfeng has a "zero defect rate" global model factory, which is a global model factory of Toyota in the 21st century, which is a guarantee of zero defect rate, high pass rate and high quality manufacturing. Saina has an invisible high-quality detail design, and pays attention to details at the product design level, just to give consumers a better quality experience.
There is also invisible high-quality supply chain management, and an efficient, stable and sustainable supply chain is a solid guarantee for excellent quality and performance. It is also necessary to understand the invisible redundancy of security, and all prevention is necessary in anticipating and avoiding possible risks.
From a higher-dimensional perspective, the background color of the so-called "original quality of large manufacturers" comes from Toyota's global annual sales of more than 10 million units, 20 million intelligent electric hybrid dual engine users, and GAC Toyota, as a mainstream joint venture manufacturer, has accumulated more than 8 million users.
Only a large factory like Guangfeng can have such a huge amount of data to provide support for quality control. GAC Toyota has integrated the high QDR gene in its blood, opened up the whole process from product design, parts to vehicle manufacturing, and always adhered to the world-class high standards far beyond the industry to ensure that the higher quality is consistent.
At the 2024 Saina press conference, the sentence "Buy MPV, choose the race is more reliable." It is a high-profile expression of Guangfeng.
At the user level, the background color of "Dachang's original quality" should emphasize "service". Toyota is the world's No. 1 auto brand in terms of sales and profitability, and GAC Toyota is a leading joint venture car company that has been deeply involved in China for 20 years, with a more comprehensive national channel network.
Whether it is the wave of digital channel transformation, it is the current trend of direct sales to other operations. Guangfeng's channels and service capabilities have always kept pace with the times, but Guangfeng has always "not tossed" and always insisted on "keeping upright", and the actual effect is to truly provide users with more sincere and thoughtful services. To sum it up: buy Saina, the world's largest manufacturers are more at ease, and the service is more stable.
Guangfeng's approach is very honest, very simple, and even a little "stupid", but God always prefers "stupid children". Guangfeng's "integrity" makes GAC Toyota no longer "rely on the sky to eat" like other brands. The world's best Saina is specially upgraded for China, and Guangfeng has firmly grasped the initiative of growth in its own hands......