In recent years, the local commercial shops have been constantly changing and reorganizing, some of which have ushered in new owners and rejuvenated themselves, while others have unfortunately closed, which makes people feel very emotional. Today, I saw a netizen post on the Neighborhood Circle APP to share: INDIGO's old Michelin restaurant is closed, is this a store that everyone frequents?
Original text of netizens:
Two days ago, I was going to go to Indigo Tiago for lunch, but I didn't expect to eat a closed door, the door was closed, the original glass doors and floor-to-ceiling windows were all wrapped in shopping mall advertising paper, and the inside was dark and dark when seen through the crack in the door. If you look carefully at the notice at the door, it was issued by INDIGO, and the store was closed on April 1st.
The above Neighborhood Circle APP content is selected into the [Jiuxianqiao Neighborhood Circle] WeChat public account to get a red envelope reward.
Beijing Daily also reported the news of the restaurant's closure: on April 1, Tiago's INDIGO store, which has been hailed by many diners as the "ceiling of Italian food in Beijing", suddenly closed.
On the 17th, the reporter came to INDIGO and found that the shops on the first floor of the street where the Italian restaurant Tiago was located had been fenced. Through the gap in the baffle, you can see that the tables, chairs, and tableware in the store are neatly displayed, and the closure of the store seems to be very sudden.
On the sign at the entrance of the restaurant, there is a "Consumer Notice" issued by INDIGO on the 9th, indicating that the store was closed on the evening of the 1st without the consent of the mall. On the 2nd, a formal letter was sent to him, but no formal reply has been received so far. "In view of the fact that the store has constituted a serious breach of contract, we have decided to file a lawsuit against it and terminate the lease relationship with it. The notice reads.
In addition to the Michelin halo on its head, this restaurant can be regarded as an "old Internet celebrity of Western food" in Beijing, and the sudden closure of the restaurant is embarrassing. The reporter tried to call the phone number reserved by the restaurant operating company when it was registered, but could not get a response.
Western food has been all the rage in the capital over the past decade, and this restaurant has had a long time in the limelight. Founded in 2014, Tiago Group has created four sub-brands, which are the "golden signboards" of popular business districts such as Taikoo Li Sanlitun, Beijing Central, and Xidan Joy City.
Before closing, the long-established restaurant was also trying to save itself. But the final ending is embarrassing. In the face of more discerning diners and a rapidly changing consumer market, fine dining also needs to constantly adjust its business model and price structure, and identify unique and differentiated competitive advantages in order to achieve rapid development.
Is Tiago INDIGO a frequent visit to and what do you think about the closure of the restaurant?