Written by | Multi-guest
Source | Bedo Finance
Perceiving oneself from review, persisting in dialogue with the past, and introducing future thinking, Feitian Cloud Movement is a typical case.
Driven by the rapid development of technology and the wave of digitalization, the concept of the metaverse is like a rising star, attracting global attention. For now, the discussion and attitudes around the metaverse remain diverse.
In fact, the metaverse was controversial as soon as it was launched. On the one hand, there are those who have dreams and hopes for the concept and believe that the metaverse will open up a new era of human communication and interaction, on the other hand, there are those who have a cautious or even pessimistic view of the concept and express concern about the challenges brought about by the immaturity of the technology, and some people choose to take a wait-and-see attitude and wait for things to develop naturally.
It is undeniable that there have been many cases where the technology of the metaverse has been deeply integrated and applied to real scenarios. Although the development of the industry has encountered twists and turns and doubts, the technological progress and spirit of exploration behind it continue to push all kinds of players towards that ideal metaverse world.
Find the right position and lead the AR/VR content field
With the increasing maturity of technology and the exploration of emerging business models in the market, the metaverse has gradually moved from science fiction to reality, attracting the attention of many enterprises and investors.
Relevant data shows that the number of applications for metaverse trademarks has increased by nearly 10 times in just a few months, and the number of metaverse enterprises has surged to tens of thousands, especially in content creation, virtual interaction and digital property rights, etc., the metaverse has shown huge commercial potential.
PricewaterhouseCoopers has predicted that by 2025, the metaverse market is expected to reach $467.4 billion. This forecast is based on the current rapid iteration of technologies and products, while also taking into account the potential for market growth. With the further development of the metaverse, the market size is expected to continue to expand in the coming years, bringing more opportunities to the industry.
In terms of manifestation, the first entrance to the metaverse is the AR/VR terminal. Since its establishment in 2008, Feitian Cloud has started from game research and development, gradually expanded to AR/VR enterprise services, bravely stepped into the metaverse field that many enterprises have not yet fully understood, and aimed at positioning, examined its core competitiveness, and found development opportunities in the tide of the metaverse.
At that time, the concept and prediction around the metaverse emerged in an endless stream, and the pursuit of capital also brought the industry an initial rapid growth, but it lacked a clear business model and a mature landing strategy. And with the rapid evolution of science and technology, continuous self-iteration and innovation have become the key to the survival and development of enterprises.
Clearly, there are pioneers who have seen this trend and acted on it. Despite the dual challenges of emerging industries and unknown markets, Feitian Cloud firmly grasps the core of digital content services and continues to make breakthroughs in technological innovation, especially in the field of VR/AR and the MR/XR technology that evolves thereby, actively promoting these technologies from concept to practical and scenario-based.
There is no doubt that the metaverse is a vision that will not be fully realized in the short term. Under this vision, the establishment and improvement of the metaverse ecology requires a long period of exploration, whether it is from the technical base, content ecology, or economic system, and its implementation and application still face many challenges, as well as sufficient patience and determination.
Throughout history, any era of disruptive technology has undergone an emotional shift from anticipation to wait-and-see, from fanaticism to rationality. When society doubts the true potential and practical application of the metaverse, the enthusiasm of the capital market will also be cooled, and the original influx of funds will begin to slowly withdraw.
Against this backdrop, metaverse companies and investors are faced with the need to revisit and adjust their strategies, and need to truly return to the technology and products themselves, explore sustainable business models, and continue to seek breakthroughs.
In 2023, in the face of the complex and changeable economic environment and the challenges of rapid iteration of technology, Feitian Cloud will adjust its business structure through forward-looking thinking, and establish a strategic plan of "taking the B-end business as the first growth curve and the C-end business as the second growth curve". At the same time, we will increase investment in the XR market, expand overseas markets, seize the C-end mentality, and further strengthen the ability to explore the application of AI+, laying a solid foundation for future global growth.
The proof is in the data. Not long ago, the 2023 performance report released by Feitian Yundong showed that its operating indicators showed a steady growth trend. Among them, the operating income in 2023 increased by about 16% year-on-year to 1.245 billion yuan, the adjusted net profit increased to 274 million yuan, and the net assets also increased by about 230 million yuan, to 1.452 billion yuan.
These achievements not only demonstrate the continuous growth of Feitian Cloud in terms of asset scale, revenue and profitability, but also provide strong support for its leading position and market recognition in the highly competitive industry. At the same time, it shows that Feitian Yundong's self-hematopoietic ability has been enhanced, achieving a win-win situation for itself and the industry.
It is understood that Feitian Cloud will continue to cut into the fan group with more consumption ability and willingness to consume, focus on the fan economy, and open up the consumption willingness and consumption demand of C-end users in the form of a more immersive audio-visual experience of spatial video.
At the beginning of this year, Feitian Cloud cooperated with the largest female idol group in China to produce and launch its annual concert "Best50" in the form of VR space video. In the future, Feitian Cloud also plans to make new attempts and explorations in the direction of sports events and XR interactive dramas.
In the field of XR games, Feitian Yundong's self-developed games have been adapted to multiple hardware platforms such as Apple's Vision Pro, Quest, and PICO, and have extended its perspective to more large-scale overseas regions, and integrated more into the global XR game market through agency publishing and other means.
The management of Feitian Cloud also said at the results conference that in the future, it will continue to strengthen the main business line of XR content and services, explore new businesses, new formats and new directions while consolidating existing businesses, and actively expand the company's business territory.
"With leading 3D engine technology, business development capabilities and business service capabilities, we strive to become an excellent enterprise with international competitiveness, provide customers with more professional and efficient XR content and services, create more value for investors and shareholders, and contribute more to the development of the industry." ”
Comprehensive layout to create a full life cycle ecosystem
In the era of the metaverse, virtual digital humans will become a new type of "digital native" users, playing an important role in people's lives and work. With the increasing maturity and wide application of AI technology, virtual digital humans have moved from concept to reality, becoming a crucial bridge and driver in technology integration and industrial upgrading.
According to iMedia Research, in recent years, the scale of the mainland virtual digital human market has shown an accelerated growth trend. In 2023, the scale of the virtual digital human market will reach 20.52 billion yuan, driving the scale of the surrounding market to 333.47 billion yuan. With the continuous iteration of large language models such as GPT, the development field of AI+ virtual digital human will be further broadened. iiMedia Consulting predicts that by 2025, the core market size will reach 48.06 billion yuan, driving the scale of the surrounding market to nearly 640.27 billion yuan.
For Feitian Yundong, which has rich experience, it has already smelled the opportunity and made a layout in advance. In 2023, in the field of virtual digital humans, the digital human sector of Feitian Cloud has grown into a leading digital human MCN organization in the country, with the number of fans on the whole network exceeding 5 million. Among them, the exclusive virtual IP "Li Haoya" successfully came out of the circle with its lively and cute personality, becoming a two-dimensional hit product, and the only virtual digital person who won Kuaishou's 2023 "Top 100 Anchors".
According to the management of Feitian Yundong, the company will create more vertical digital humans on the basis of the existing virtual digital human IP, form a virtual digital human union matrix, and cut into the trillion-level e-commerce track in the form of digital human live streaming, and open up the business closed loop from digital human development, operation to commercial realization.
It is reported that Feitian Cloud has also participated in the drafting and formulation of a number of industry standards related to digital human technology, which further proves its deep accumulation and strong strength in digital human technology and operation.
One or two explosive products may depend on luck, but in order to continue to launch explosive products, we must rely on a perfect model and system. Although Feitian Yundong has launched successful cases such as "Li Haoya" and the official digital person of Dunhuang Cultural Tourism "Chenxiao", it still needs to be deeply cultivated in order to continue to lead in the fierce market competition.
The creation and operation of virtual digital human IP not only needs to show a unique image and personality, but also needs to give it a rich background story and cultural connotation, so as to make it an IP with cultural value and emotional connection, so as to improve user stickiness and lay a solid foundation for commercial realization.
Taking advantage of its own ecological advantages, Feitian Cloud integrates various resources, including talents, technologies, funds and channels, as the owner of the chain, gradually establishes a complete ecological chain of the metaverse industry, and forms a virtuous circle through upstream and downstream cooperation. With this advantage, Feitian Cloud will be able to adapt to market changes more flexibly, adjust strategies in a timely manner, and find the right market direction.
In addition, the operation of the digital human union also helps Feitian Cloud to analyze market and user data more accurately, so as to formulate more effective content strategies. This multi-channel and multi-dimensional cooperation model enables it to quickly obtain high-quality content resources and enhance the exposure and influence of content.
Through continuous efforts and innovation, Feitian Cloud has not only consolidated its leading position in the two-dimensional market, but also shown strong development potential in the field of digital humans. With the advancement of technology and the continuous evolution of market demand, Feitian Cloud has the opportunity to explore and realize new growth points and business models. Whether it is through the IP operation of virtual idols or through AI technology to create a more realistic digital human interaction experience, Feitian Cloud can open up a new business path in the creation and distribution of digital content.
In the AIGC era, everything has just begun
With the advent of ChatGPT and Sora, the field of artificial intelligence has ushered in a qualitative leap and accelerated the realization of the metaverse vision.
These landmark products have revolutionized not only the technical level, but also the application level. Sensing this industry trend, we realized that in order to stay ahead of the curve, we must embrace technological change and quickly turn it into productivity.
If you want to do a good job, you must first sharpen your tools. In the digital content industry, the research and efficient use of advanced technology tools is often one of the key factors that determine success or failure.
"Actively explore the application capabilities of AI+, continue to develop and iterate our own AI vertical models, so that new technologies such as AI can fully empower the business and become a new growth curve for the company, and further consolidate its leading position in the industry. "Feitian Cloud has demonstrated rapid response and adaptability, which depends on its flexible R&D system and keen market insight capabilities, so as to quickly make adjustments in products and services and continuously expand business boundaries.
It is not easy to maintain the posture of a frontrunner in the midst of change. In emerging fields, entrepreneurs who have the courage to bet are also rare.
For many entrepreneurs, it is a challenge to gain insight into the market, understand and adapt to the technology that is not yet mature. Especially when concepts such as AIGC (AIGC) are becoming increasingly popular, although the market is full of expectations and imagination about the future of this field, there are very few companies that really have a clear business model and a mature implementation strategy. They usually prefer to wait for market validation and observe the success or failure of the first mover before deciding whether and how to enter.
History has taught us that in the field of emerging technologies, companies that dare to invest early and continue to innovate and adapt to market changes are often able to seize the opportunity to become industry leaders.
In the context of the changing global economy, it is not easy for Feitian Cloud to win valuable development opportunities in the fierce market competition by virtue of its outstanding performance in technological innovation and market sensitivity.
There is a classic saying in management: "You can always tell which are the leading companies, and they are the ones that are always ready." This quote highlights the essential qualities of a successful business: to be constantly prepared and alert to meet the challenges and opportunities of the future. In today's fast-changing business environment, companies must constantly adjust their strategies and actively deploy in order to be invincible.
As a leader in the field of virtual reality and augmented reality, Feitian Cloud has always adhered to this concept, continued to lay out and prepare to meet the changes in the industry and technological breakthroughs, and develop into a veritable hexagonal warrior.
The future has come, and in a new digital world platform, Feitian Cloud is participating in fierce competition and cooperation on a global scale with its infinite possibilities and innovative business models. Technological progress and the continuous expansion of application scenarios will undoubtedly become a new engine to promote the development of the digital economy.
In the long run, the industry is still full of exciting potential and opportunities, so let's wait and see.