The movie "Digimon 02: The First Call" (hereinafter referred to as "Digimon 02") is being screened, as many people's childhood memories, the box office performance of the film is mediocre, and it only received 11.1 million yuan at the box office in 5 days of release, compared with the movie "Digimon: The Last Evolution" released in 2020, the cumulative box office exceeded 125 million yuan, the difference between the two is very big, a few years have passed, why does "memory kill" not work?
The box office was only 11.1 million yuan in 5 days after its release, and the childhood filter of "Digimon" was broken?
The movie Digimon 02 tells the story of a giant Digi Egg that appeared in the sky above Tokyo Tower in February 2012. It was when Daisuke Hongu (20 years old) and V-Boy were practicing ramen skills when they met a young man who was holding a cracked Digimon but didn't have a partner Digimon by his side - claiming that "I don't have a Digimon, my partner Digimon was killed by me, and I was the first human in the world to establish a partnership with Digimon."
As can be seen in the feature clip of the film's "Adventure Begins", when citizens have become accustomed to the giant Digimon in the sky above Tokyo Tower, this "beautiful danger" begins to spread its influence to the world, and the phrase "Everyone will have good friends, let Digimon accompany everyone in the world" is displayed on all electronic screens. Everyone was at a loss for what to say, and only the chosen children noticed the extraordinary meaning behind this sentence.
Before the release, many "Digimon fans" thought that this movie would be full of childhood memories, but they didn't expect that after the release, word-of-mouth was polarized, and some netizens thought: "The theme song + soundtrack is still a familiar formula, and the praise is +1." Twenty years later, I can see the second generation of children on the big screen, as well as my favorite Emperor Dragomon, and at the end of the story, they are so happy, there is no parting, and the Digimon have not disappeared, and that is enough. ”
There are also netizens who are not very receptive to the new protagonist group, "As a classic IP of childhood, there are still feelings, but after many years, everyone is still willing to go to the cinema to support the box office, what I want to see is the group of children in childhood, not a new protagonist, in the end, the 2nd generation of the protagonist group has become an old lady to make adjustments? ”
The reduction of the protagonist's role has been complained about, and high popularity has become a thing of the past
In 1997, the game Digimon became so popular that it was considered by many to be epoch-making because it allowed people to raise their own Digimon like animatronic pets and then compete with their friends. In 1999, the first "Digimon" anime was broadcast, which was also loved by elementary school students at that time, and it can be said that most of the post-80s and post-90s childhood memories have a high score of 9.5 on Douban.
In the film, Taiichi Yagami, an 11-year-old teenager, and his partners Yamato Ishida, Sora Takeuchi, Mitsuko Izumi, Mimi Taitogawa, Joto Akira, and Takeshi Takaishi participate in a summer camp, but they are mysteriously sent to a colorful digital world by accident. There, they were paired with a partner called Digimon. After entering the digital world, Yagami Taiichi and his party encountered the vicious monster Shellmon, and when everyone was about to be caught, Taiichi's Agumon suddenly evolved into Tyrannosaurus and saved them. What is evolution all about, what is the digital world, and countless mysteries appear in front of the chosen children, and the wonderful adventure begins.
In 2015, Digimon Tri. returned as a sequel, and the original characters and Digimon gathered again in Digimon Tri., which caused a lot of controversy at the time due to the age of the protagonist and the art style.
In 2020, the movie "Digimon: The Last Evolution" was released, which caused quite a stir, and finally received a box office result of 125 million yuan in Chinese mainland. In the film, although the combination of the first 8 people was not staged, overall, the protagonist and several Digimon can still be regarded as "original" and can be called "childhood memories".
But in "Digimon 02", the second-generation protagonist group has become the absolute protagonist, but the "childhood memories" in people's hearts have become marginal, and the proportion of Digimon's battle scenes in the film is also very small, which makes many viewers who go to the movie with memories depressed: "Watching this movie is nothing more than ruining childhood for the feelings of the year", "I really recommend not filming again", "The first part can already draw the end"......
Modern Express/Hyundai + reporter Li Yixin Ding Mengsha