More than half of the May Day holiday has passed, the film market is bleak, and many new films have a lower box office than expected.
The worst thing is "There is No Thing That Can't Be Solved by a Hot Pot" starring Yang Mi, after the release, Maoyan predicts that the total box office will drop from more than 100 million to more than 70 million now, and it will not even be able to achieve a return to the capital, which many people did not expect before the release.
This film is directed by Ding Sheng, the commercial film director of "Rescue Mr. Wu", starring Yang Mi and Yu Qian, two actors with high national popularity, the main creative team and cast are not bad, plus the film premiered at the Hainan Film Festival before, and the online evaluation is very high, which raises the audience's expectations, causing many people to think that this new film will become a dark horse on May Day.
However, the results were very different from the predictions, and they were shocking!
After its release, the film scored 6.5 points on Douban, which can be described as mediocre, and the score showed a downward trend, which has fallen to 6.4 points.
The single-day box office fell even harder, there were 18 million on the first day, 9.5 million on the second day, only 6 million on the third day, and the real-time box office on the fourth day was already ranked at the end of the new film on May 1st.
Because this result was so bad, director Ding Sheng was hit hard, and when promoting the movie, he actually cried in the live broadcast room.
On May 3, Ding Sheng and several actors broadcast live together, calling on the audience to buy tickets to watch the movie, speaking of the box office, Ding Sheng was silent for a while, looking at the camera, his eyes were red, and there were tears in his eyes.
The new film hitting the street will definitely affect the director's future resources and affect his own interests, so it is very understandable that he is crying.
Although he sympathizes with his plight, as a director, the film has an average evaluation and did not attract the audience to buy tickets, and he is responsible, so he also has to suffer the consequences.
In all fairness, "Hot Pot" is not a bad movie, but it is not much good, near the passing line, you can watch it or not.
In the usual cold period, it may achieve a good box office, but in the highly competitive schedule like May Day, it is normal to eventually become cannon fodder.
Yang Mi's two recent transformation masterpieces "Harbin 1944" and "Hot Pot" have not achieved satisfactory results, and the general trend has gone, which is embarrassing!
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